Moving Media Blog

Bitcoin ooh ads

Blockchain Is Transforming The Digital OOH Arena

The world of OOH advertisements is shifting to a whole new arena. Digital out-of-home specifically has changed the face of outdoor advertising. Before we get into what a Bitcoin is, let’s talk about what a blockchain is. A blockchain can be thought of as a collection of blocks and in each block is a collection […]

Read More

Television Industry and Outdoor Advertising

We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. Whether it is the American version of The Office, which ran […]

Read More
startrocket space ad campaign

Would You Place Your Billboard In Space?

Advertising is everywhere; streets, malls, cars and trucks, transit, and in our hands on smartphones, it has reached literally every corner on the earth. Where else has not it crawled to? Well, space that is!. The advantage of letting your ad float in the space is invaluable: a ginormous number of people would see it […]

Read More

Summer 2021 Promises Opportunity For OOH: Here’s Why

( With the temperatures rising and the sun inching its way out of hiding (finally), that could only mean one thing—summer 2021 is fast approaching! June 21 marks the first day of summer and we couldn’t be more stoked for all of what’s to come for the Out-of-Home (OOH) industry. There is no debate that […]

Read More

Hungry for OOH: OOH and the Restaurant Industry

Imagine you are walking down the street when suddenly your stomach starts to growl. That’s a call for lunch! While walking, you notice a massive advertisement of a restaurant, and bingo, you’re there! This is one of the beauties of outdoor advertising when combined with restaurant branding.  There is no doubt that food businesses can […]

Read More
aerial ads

Let Your Ad Soar High With OOH Advertising

There is such an overload of advertising messages that makes it hard for businesses to create their own marketing message that’s able to break through the clutter successfully. Consumers today are bombarded with advertising messages more than ever before, however, they have become experts on how to skip and prevent getting such ads. So, we […]

Read More

Why OOH is the Best Advertising Medium for your Business

In an age of mass digitalization, companies are transforming the way they communicate with their audience, personalizing their messages, and curating their advertisements. For companies with deep pockets, they find themselves diversifying their campaigns through multi-channel marketing – which is a wonderful approach to prosper, but not all businesses have access to those same resources. […]

Read More

The Gaming Industry and the OOH Advertising

Today’s gaming industry has proven to be one of the most innovative sectors in technology. The term “entertainment” is not only reserved for the music and film industries, it also includes  gaming, which has spread to all corners of the globe and has provided immeasurable entertainment for millions. Nobody thought that simple video games from […]

Read More
red bull ooh ad

Red Bull Is A Marketing Mogul

An Austrian entrepreneur, Dietrich Mateschitz, started a humble brand 30 years ago as the first energy drink company in a market saturated with soft drinks. Over the years, Redbull carved its brand’s success story through the intelligence of its marketing strategy to reach billions of sales annually.  Its untraditional approach enabled it to dominate with […]

Read More

What Makes An OOH Ad Viral

Everyone can recall the little boy from the Charlie Bit My Finger video, or the infamous ‘break the internet’ photos of Kim Kardashian in Paper magazine, or the insanely popular ALS Ice Bucket Challenge. All of these movements went viral online, creating an explosion of engagement and exposure from those all over the world. But […]

Read More