Moving Media Blog

Truck with energy drink advertisement on the side.

HaulerAds re-branding to Movia

A glimpse of HaulerAds                                                            April 27th 2020 HaulerAds started in 2015 by CEO and founder Casey Binkley who noticed an opportunity in the marketing world: trucks big enough to have ads on them that don’t have ads. Being determined to fill the gap in the market, Casey began utilizing delivery trucks and semi trailer trucks […]

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Tips for Mobile Outdoor Advertising in the Winter

It’s freezing outside. No one wants to be outside. The effectiveness of mobile outdoor advertisements during the winter can be contested. After all, who’s outside during the wintertime to see these ads? Most of us would rather stay inside tucked under our comforters than endure the blistering cold.

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) says one of the advantage and uniqueness of a mobile billboard lies in its ability to reach the mass population of an area quickly. And, unlike online advertising, truck-side advertisements are harder to disregard since out-of-home advertisements can’t be blocked with an AdBlocker

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Why are mobile billboard advertisements thriving in a digital world?

Online advertisements are not the ‘be-all-end-all’ of marketing. While the industry does account for a large percentage of the market and doesn’t plan on stopping there according to research which predicts a strong 8.4% compound annual growth rate from 2018 through to 2023, online advertising comes with just as many strengths as it does weaknesses. Customers have the ability to ignore ads, there are many common technical issues, and consumers can be distracted by the commonly highly-dense platforms. With these gaps in the effectiveness of online advertisement, the marketing industry has holes that need to be addressed.

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Mobile retargeting: how mobile is leveraging out-of-home advertising

 

The use of mobile retargeting in conjunction with out-of-home advertisements, such as billboards, trucks, and bus-stops, has created another channel through which companies can reach their intended audience in a unique and innovative way. In order to amplify the reach of out-of-home campaigns, advertisers are using mobile advertising and location tracking in order to reach their consumers when it matters most – when they are most likely to search, shop, click, share, or visit.

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The Next Steps for Transit Advertising

 

The transportation industry is subject to rapid change over the next few years. Technological wonders such as autonomous vehicles and Elon Musk’s Hyperloop have drawn much attention with their futuristic capabilities. However, there are looming advancements in transit advertising that will become much more common and accessible in the industry – advancements that today’s businesses need to capitalize on as soon as possible.

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Biggest Billboards in Toronto

The billboard scene in Toronto is booming in a big way, with billboards soaring over prominent highways and large meeting places. The OOH advertising market in this city is steady growing, and their marketing messages are being stretched to wide demographics of people new and familiar to the region. Through smart billboarding in areas that […]

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Outdoor and Sponsorship Advertising: New Media Opportunities

Two hot topics that are being discussed lately are the future of Metrolinx advertising and the lack of sponsorship for the Professional Women’s Hockey Players’ Association (PWHPA). It’s apparent that when choosing which platform to advertise with, a lot of planning must commence. Planning that takes into consideration the benefits that advertising will have on […]

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The Future of OOH Advertising and Direct-To-Consumer Brands

When selling directly to the consumer, without the intensive advertising narrative or unfolded story, you need to have a pretty damn good product in place. That’s why pharmaceutical companies use this approach in their selling because they already know their consumer is in demand for them and, in some cases, they actually can’t live without them! However, direct-to-consumer (DTC) brands aren’t solely made up of drug-related products that depend on a consumer’s health status. On the whole, DTC brands have been doing advertising poorly by rejecting measuring capabilities that can lead to an upsize for their market.

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How Toronto Does Billboard Advertising

 

The outdoor advertising industry is largely made up of feature billboard posters that scatter across any given area. Particularly living in bigger cities, billboards do their part to cater to a consumerist audience that goes about their day-to-day business; gently interrupting their sights with various marketing messages and product placements. It’s been reported that the Canadian advertising market ranked tenth on the global scale of outdoor advertising, with ad expenditures reaching about 9.14 billion USD in 2016. This says a lot about the country’s prioritization and spending habits on OOH advertising.

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