November 29, 2023
Ads! They are everywhere: at the malls, online, and even in the air. In a world saturated with digital ads, outdoor marketing seems to be a dying art. But is it? The answer is “not” if you are serious about exploring the avenues of increasing growth and building a long-lasting brand. Still, this is easier […]
Read More
November 21, 2023
In the dynamic world of advertising, where capturing attention is an art form, the role of truck wraps has emerged as a game-changer. Picture this: a rolling canvas cruising through the city streets, adorned with a meticulously designed graphic that not only catches the eye but also lingers in the minds of passersby. Truck wraps […]
Read More
November 14, 2023
In a world overflowing with digital distractions, traditional advertising methods often find themselves standing at a crossroads, vying for the ever-dwindling attention spans of consumers. It’s no secret that the landscape of advertising has transformed dramatically, with the digital realm taking center stage. Yet, amid this digital revolution, outdoor advertising continues to captivate hearts and […]
Read More
November 6, 2023
In a highly competitive business landscape where consumers are presented with an overwhelming amount of options, standing out is a daunting task. However, outdoor advertising has the unique ability to not only display your brand but also imprint it in the minds of your audience. As we explore strategies to help your brand thrive in […]
Read More
November 1, 2023
Are you planning to hire rope access specialists for your billboard installation project? It’s essential to make the right choice as safety, efficiency, and effectiveness are at stake. With the right team, your billboard will be installed seamlessly, ensuring the best visibility and impact. This blog post will guide you through crucial factors to consider […]
Read More
October 31, 2023
Did you know that people spend a staggering 70% of their time outdoors? In an era where screens dominate our lives, this statistic speaks volumes about the enduring power of the physical world. Out-of-Home Advertising, or OOH advertising, thrives on this very fact, seizing the attention of the public in the streets, highways, and public […]
Read More
October 24, 2023
Are you looking for effective ways to grow your dumpster rental business and attract new customers? If so, creating a well-thought-out advertising plan can be the key to success. In today’s digital age, saying goodbye to traditional marketing methods and embracing modern digital strategies can significantly increase the visibility of your business. By developing an […]
Read More
October 24, 2023
In today’s crowded advertising landscape, brands are constantly seeking innovative ways to captivate their target audience. A strategy that has gained significant traction in recent years is targeted transit advertising, offering brands a unique opportunity to engage a captive audience during their daily commute. However, effective transit advertising surpasses the mere placement of an ad […]
Read More
October 16, 2023
Introduction Outdoor advertising is a powerful marketing tool that has stood the test of time, despite the ever-evolving landscape of advertising mediums. In an era dominated by digital marketing and online advertising, outdoor advertising remains relevant and effective. In this comprehensive guide, we will explore who can benefit from outdoor advertising and why it should […]
Read More
October 16, 2023
Are you searching for ways to create an impactful outdoor advertising campaign? If so, you’ve come to the right place. Outdoor advertising has become an indispensable tool in modern-day marketing strategies Recent studies reveal that outdoor advertising captivates a remarkable 70% of potential customers. Additionally, 80% of people who come across outdoor advertisements are prompted […]
Read More
October 15, 2023
Image source: www.istockphoto.com Local businesses are the heartbeat of Canada’s economy, fostering job creation, community development, and economic resilience. They provide personalised services, support local causes, and contribute to cultural diversity. In today’s globalised world, it’s vital to recognize and appreciate the value that local businesses bring to our communities and the economy as a […]
Read More
October 9, 2023
Advertising trucks, also known as mobile billboards, have become a popular and effective way to promote businesses and products. These eye-catching vehicles travel the streets, attracting attention with bold graphics and messages. However, safety on the road is paramount, not just for the drivers but also for everyone sharing the streets. This article explores essential […]
Read More
October 8, 2023
By Rose Sugatan In today’s rapidly evolving digital age, advertising has emerged as a pivotal and indispensable aspect of business growth and success. As technological advancements continue to reshape the advertising landscape, mobile technology, in particular, has ushered in a paradigm shift in how brands connect with their target audiences. With smartphones becoming an inseparable […]
Read More
October 8, 2023
by Sam Marasigan Trying to stay healthy is a journey we’re all too familiar with, and let’s face it, it’s no piece of cake. Sometimes, we need that wave of motivation to hit and jumpstart our day, so we’re better prepped to reach our fitness goals. When we’re feeling positive, it’s more like magic and […]
Read More
October 8, 2023
By Sam Marasigan If you’re aiming to promote your business, understanding the most effective advertising strategies becomes paramount. Among these strategies, one enduring gem is transit advertising. Transit advertising involves showcasing ads within public transportation modes, as well as in nearby areas frequented by commuters. This method of advertising offers diverse possibilities, ranging from ad […]
Read More
October 2, 2023
Are you prepared to grow your company to a new level? For entrepreneurs and businesses of all sizes, finding effective marketing partners is key to success. Any business or person may find it challenging to reach their full potential and maximize revenues without a solid partner strategy in place. With so many options available, businesses […]
Read More
September 29, 2023
Do you manage a mobile billboard company, looking for the right people to help build your dream team? When it comes to staffing solutions for mobile billboard companies, there are strategies and best practices that you should consider in order to find the best-suited candidates who are up for the challenge of helping you take […]
Read More
September 26, 2023
In today’s hyper-competitive business landscape, catching the attention of your target audience is more challenging than ever. Traditional advertising methods often fall short in a world where consumers are constantly bombarded with information. That’s where outdoor advertising shines, offering innovative and eye-catching opportunities to make your brand stand out in the bustling urban jungle. When […]
Read More
September 18, 2023
Introduction Imagine your brand cruising through the city on the side of a bus or soaring beneath the subway tunnels. Transit advertising has the power to turn every street corner into a stage for your brand, but how do you measure the impact? In the ever-evolving realm of marketing, where every dollar counts and brand […]
Read More
September 18, 2023
In a globalized world dominated by online marketplaces, locally-based companies face unique challenges when marketing their products. These businesses often operate within specific geographic regions, catering to local communities and markets. While they may not have the vast resources of global giants, local businesses have a distinct advantage—their deep understanding of local culture, preferences, and […]
Read More
September 15, 2023
Image source: www.vecteezy.com You’ve got 99 problems, transit advertising should not be one. Advertising by itself is one tricky business. There are so many variables to consider from location, to ROI, to target audiences, and the list goes on. When you add transit advertising into the mix, things can get even pricklier. Now, it’s no […]
Read More
September 12, 2023
Maximizing Brand Awareness with Mobile Billboards ROI Measurement In today’s fast-paced digital world, businesses are constantly seeking new ways to boost their brand awareness, engage with their target audience, and make a lasting impression. One such advertising strategy that has been gaining momentum in recent years is the use of mobile billboard advertising on trucks. […]
Read More
September 11, 2023
Creating a strong, positive relationship with your customers can be a game-changer in today’s competitive business landscape. Awareness and popularity among your clientele isn’t just about providing a product or service—it’s about creating an experience that resonates with them. Successfully achieving this can enhance customer loyalty, drive repeat business, and foster word-of-mouth referrals, all contributing […]
Read More
September 11, 2023
Image Credit: Unsplash The world of advertising is constantly changing with the novel technologies we witness. This makes it even more challenging to capture the fleeting attention of your audience. However, one game-changer stands out. That comes in the form of mobile billboard technology. Through this article, you will discover how mobile billboards are more […]
Read More
September 9, 2023
by Sam Marasigan If you’ve done your homework and decided that mobile billboards are your go-to move for your latest venture, you’re making a solid choice. Mobile billboards have withstood the test of time in the advertising realm, offering a ton of benefits. Of course, not all billboards are created equal. It’s a must having […]
Read More
September 6, 2023
Image Source: pixabay.com In the ever-evolving landscape of marketing, staying updated is not just an option; it’s a necessity. Whether you’re a seasoned pro looking to keep your strategies sharp or a newbie trying to find your footing, the right resources can be your compass in the complex world of marketing. That’s why we’ve curated […]
Read More
August 30, 2023
In the age of the internet, harnessing the power of digital marketing is essential for your business success. Are you looking to expand your online presence, cultivate customer relationships, and boost your brand’s visibility? If so, you’re in the right place. Let’s start this journey together, unlocking the potential of digital strategies to transform clicks […]
Read More
August 29, 2023
Many people think companies only sell products. But in reality, they sell more than that – they sell feelings, ideas, and the way things make you experience. Take Coca-Cola, for example. They’re not just selling a drink; they’re selling happiness and the feeling of being together with your loved ones. This is what branding is […]
Read More
August 26, 2023
Are you wondering how to create an effective online marketing strategy? With so many new tools and strategies available, it can be hard to know which ones are right for your business. It’s important to understand the basics of online marketing before diving in. By following a few simple tips, you can create a strong […]
Read More
August 4, 2023
Building brand recognition and fostering unwavering customer loyalty are paramount goals for businesses seeking to thrive amidst ever-changing consumer preferences. We will delve into the power of consistency in branding, the importance of nurturing brand loyalty, and the integration of cutting-edge technologies to amplify branding efforts. Whether you are an aspiring entrepreneur or a seasoned […]
Read More
August 2, 2023
In the vast world of marketing, one of the essential goals for any business is to reach a wider audience. The more people you can connect with, the higher your chances of generating leads and eventually converting them into customers. But in this ever-evolving digital landscape, where competition is fierce, and consumer behavior is unpredictable, […]
Read More
August 1, 2023
By Rose Sugatan Out-of-Home (OOH) advertising has been a staple of the marketing landscape for decades, and it continues to thrive in the digital age. OOH encompasses a broad spectrum of advertising methods that engage audiences outside their homes, reaching them in public spaces, transit hubs, and other high-traffic locations. In this blog post, we […]
Read More
July 27, 2023
In the world of advertising, finding effective strategies to reach a wide audience is crucial. One such strategy that has stood the test of time is bus advertising. Whether these are vitamins or hhc gummies you are selling, buses offer a unique and impactful advertising platform with their prominent presence on city streets and highways. […]
Read More
July 23, 2023
Picture Source: Movia Whether you’re commuting by car, bus or train, or just taking a stroll on the streets enjoying your morning coffee, you might watch the world- and mobile billboards- go by. Some mobile billboards can be pretty entertaining. According to the latest research in 2023, a remarkable 49% of adult consumers now notice […]
Read More
July 23, 2023
Image Source: pexels.com Wallscapes: where walls transform into canvases of inspiring advertisements. If you have ever visited metropolitan cities like Chicago, New York and London, you might have had a chance to get a glimpse of those large eye-catching advertising posters that seem to cover the entire wall of the buildings. And we bet you […]
Read More
July 17, 2023
by Sam Marasigan Every now and then, a revolution happens in the ad industry that totally changes the game. With their dynamic nature and ability to adapt to the ever-changing environment, digital billboards have recently unlocked new levels of creativity, and transformed the way we interact with advertisements. In 2023, these eye-catching wonders are all […]
Read More
July 17, 2023
In an age where self-driving cars and flying drones dominate the tech news, truck advertising might seem old-school and unremarkable. But don’t underestimate the power of a roaring diesel engine plastered with eye-catching ads. With already some remarkable mobile billboard trends that have been emerging in 2023, truck advertising is set to roll into the […]
Read More
July 15, 2023
By Rose Sugatan Bus advertising has quickly risen to prominence as a highly effective and budget-friendly marketing tool that enables businesses to connect with a wide range of captive audiences. Its extensive coverage and prominent visibility have solidified its position as a key player in the advertising industry. In this blog post, we’re going to […]
Read More
July 10, 2023
With the prevalence of digital marketing, it’s easy to overlook the power of traditional advertising methods like mobile billboards. But don’t discount them just yet – truck advertising is quickly becoming one of the most successful and cost-effective ways to reach potential customers. Mobile billboard trucks have a wide field of visibility that allows you […]
Read More
July 8, 2023
Are you looking for an advertising solution that will help your business stand out from the competition? Are you unclear about what advertising way is best? You are not alone in this struggle! Choosing a well-suited marketing method can be overwhelming, but with the proper research and understanding of the different channels available to market […]
Read More
June 22, 2023
By Rose Sugatan In today’s highly driven business milieu, companies are continuously exploring innovative ways to effectively reach their target audience. This is where a multichannel marketing strategy becomes crucial. This approach involves utilizing a combination of different marketing channels, both online and offline, to deliver a cohesive and integrated brand message across various touchpoints. […]
Read More
June 22, 2023
In the dynamic and ever-evolving advertising landscape, merely creating an ad isn’t enough. You must meticulously craft and fine-tune your image advertising strategy to sway the market in your favor. So, how can you enhance your game? This article offers eight professional-grade tips to elevate your advertising tactics to new heights. In this digital era, […]
Read More
June 19, 2023
By Sam Marasigan and Rose Sugatan In 2023, sustainability has taken center stage in many industries, including advertising. Sustainable advertising means doing things in a way that reduces negative environmental impact, saves resources, and shows social responsibility. Brands are now vying for innovative methods to enhance the eco-friendliness of their advertisements—and this is where sustainable […]
Read More
June 13, 2023
By Antonia Mungal By nature, audiences crave connection. They seek out stories and valuable narratives that create connection, inspire thought and tap into their emotions. In today’s fast-paced world, effective advertising is crucial for brands to stand out and make a lasting impression on their audience. While traditional methods of advertising still hold their ground, […]
Read More
June 10, 2023
Running a freight business isn’t easy. In fact, it is one of the hardest types of businesses that there is for entrepreneurs to start. The reason for this is because there is a lot of competition in the industry. There are likely already established companies and firms in your area that you will have to […]
Read More
June 6, 2023
Overview of Countries and Examples of Regulation Competitive industries invest in advertising because it’s an efficient way to reach the target audience. As one of the most competitive businesses, the casino industry is known for paying huge sums for promoting both traditional and online casinos. Marketing campaigns introduce gamblers to the best casinos in Australia, […]
Read More
June 2, 2023
Image source: pexels.com Data is the new oil. Just as oil fueled the industrial revolution, performance data has been proven to be the arsenal behind the success of targeted advertising campaigns. Simply put, the success of a marketing campaign depends on three main things: If we are to define the success of a truck campaign, […]
Read More
June 1, 2023
Image Source: unsplash.com Are you looking to create a successful brand? Do you need help navigating the complex world of building and sustaining a popular brand? You’re in luck! In this blog post, we will address all your questions about what it takes to grow a popular brand. We’ll also include references from leading industry […]
Read More
May 30, 2023
by Sam Marasigan and Shalin Patel In the highly competitive world of modern advertising, capturing the attention of audiences requires more than flashy concepts or designs. Since businesses want to keep up with quite a fast-paced landscape, they are always on the lookout for innovative or memorable ideas in order to stay ahead of the […]
Read More
May 29, 2023
By Antonia Mungal and Danielle Lisboa Fontes Explore the benefits of utilizing LED and digital mobile billboards to illuminate your business advertising. Billboards have been a staple in advertising for decades, but with advancements in technology, digital billboards are now taking over the traditional static billboard space. If you’re thinking about the future of advertising […]
Read More
May 29, 2023
By Nadiya Sehgal and Antonia Mungal What better way to capture your audience’s attention than with a good laugh? If you’re looking for inspiration for your next mobile ad that will engage your audience, or simply on the hunt for a good chuckle, look no further! We’ve put together our top picks for the funniest […]
Read More
May 24, 2023
Picture this: you’re driving down the road on a beautiful sunny morning when suddenly a truck with an advertisement on its side passes by. Now the ad on the truck has instantly caught your eye, and you’re either fascinated by it or wonder what the truck ad is all about. Even if you don’t consciously […]
Read More
May 24, 2023
By Rose Sugatan and Sam Marasigan Truck advertising is a powerful tool that companies use to promote their products and services. It is a way to reach a large audience and communicate with them in a way that is memorable and effective. This type of advertising can influence people’s thoughts, emotions, and behaviours in a […]
Read More
May 11, 2023
By Rose Sugatan and Nadiya Mutchu Sehgal Mobile billboard campaigns have long been a popular way for companies to promote their products and services. From large billboards on the sides of trucks to mobile pop-up shops, there are many ways to use trucks as a creative advertising platform. Sometimes extravagant and flashy advertising campaigns are […]
Read More
May 8, 2023
By Rose Sugatan and Danielle Lisboa Fontes A historical look at how mobile billboards have changed over time. Discover this transformation from the earliest forms of mobile advertising to today’s modern truck advertising. Introduction Mobile billboards are also known as truck advertising or mobile outdoor advertising. They have been used by companies for over a […]
Read More
May 7, 2023
By Rose Sugatan and Sam Marasigan If you’re looking for an effective way to reach your target audience, truck advertising might just be the answer. With a well-designed truck billboard, you can advertise your brand or message to a large and diverse audience as you drive around the city. Whether you’re a small business owner, […]
Read More
May 7, 2023
by Nadia Mutchu Seghal and Sam Marasigan Every startup needs a strong and effective advertising campaign. Therefore, mobile billboards are the way to go! They provide a mode of transport for your ads to directly reach your target market. It is a mix of traditional billboard advertising and guerilla advertising. It is a marketing technique […]
Read More
May 2, 2023
By Nadiya Mutchu Sehgal and Rose Sugatan Activity With a Billboard: Considered to be one of the most creative ways to advertise, mobile billboard advertising is a favorite among advertisers. It is a more innovative method compared to other contemporary advertising mediums. Advertising on moving vehicles is certainly an effective and unique way to advertise […]
Read More
April 24, 2023
by Nadiya Seghal and Sam Marasigan The most successful campaigns in the current digital age come from brands that are well-versed with the latest advertising trends and innovation. In order to get ahead, strategizing ways to adapt to the ever-changing social and cultural shifts in the advertising landscape needs to be a priority so that […]
Read More
April 20, 2023
By Hitesh Sharma and Rose Sugatan As we step into 2023, advertising through mobile billboards continues to be a potent means of reaching a wide audience with a targeted message. One popular variant of this advertising technique involves affixing billboards on moving vehicles that ply different routes within the city. This approach enables marketers to […]
Read More
April 16, 2023
It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. Out of home advertising (OOH) […]
Read More
April 12, 2023
Outdoor advertising refers to any form of advertising that is displayed outside, usually in public spaces. It is a highly effective way to reach a wide audience because it has the potential to reach people who are not actively seeking out advertising, unlike online ads or commercials that can be skipped or blocked. Outdoor advertising […]
Read More
April 7, 2023
Introduction to OOH and Twitter advertising: As businesses aim to capture the attention of their target audience, they have to explore various marketing channels. Out-of-home (OOH) advertising and Twitter advertising are two such channels that have proved to be effective in driving brand awareness and generating leads. Here, we’ll explore how OOH and Twitter advertising […]
Read More
March 31, 2023
As a commercial truck buyer, you are probably always looking for new strategies to entice and convince ex-owners to sell you their rigs for a great price. Unfortunately, as more and more owners are looking to hold on to their trucks for longer than ever, thanks to the uncertain economic conditions facing the world, it […]
Read More
March 31, 2023
Marketing is a crucial component of any business, regardless of its size or industry. A successful marketing strategy can help businesses increase their visibility, generate leads, and ultimately grow their business. Sure, you’ll have to implement new and exciting strategies for overall better results, but with the availability of information, it has never been easier. […]
Read More
March 31, 2023
The heavy haul trucking industry is a purely competitive environment. Thousands of trucking companies are out there, and they’re all competing for the same customers. Thus, owner-operators are finding ways to keep up with the competition. They want to increase their chances of impressing their clients and getting that next contract. You may have heard […]
Read More
March 29, 2023
In today’s fast-paced advertising landscape, businesses and organizations need to stay ahead of the competition by leveraging new technologies and innovative advertising strategies to reach their target audiences. One such advertising method that has proven highly effective is mobile billboard advertising. With the rise of data and analytics in recent years, mobile billboard advertising has […]
Read More
March 21, 2023
Mobile billboard trucks are a unique form of outdoor advertising that utilizes a moving vehicle as a canvas for promotional messages. These trucks are equipped with large, high-resolution screens that display eye-catching graphics and videos, making them an effective way to reach a large audience on the move. By utilizing the mobility of the truck, […]
Read More
March 14, 2023
In today’s world, political campaigns and elections rely heavily on various forms of media to reach potential voters. Political campaigns use different media types such as social media, television, radio, and print advertising to get their message out to voters. One form of media that has gained significant popularity in recent years is mobile billboard […]
Read More
March 1, 2023
Mobile billboard advertising has been a popular marketing strategy for many years. Mobile billboards are large vehicles, such as trucks, buses, and vans, that have advertisements displayed on their sides. These vehicles are then driven around high-traffic areas to attract the attention of potential customers. Mobile billboard advertising can be an effective way to increase […]
Read More
February 26, 2023
Picture Source – unsplash.com Are you looking for strategies to help you successfully market your dumpster rental business? It can be difficult to make sure that your rental service stands out in the crowd, especially when competing with other established businesses. To give you an edge, we have gathered some of the industry’s most experienced […]
Read More
February 24, 2023
Transform your truck into a money-making machine by utilizing the unused space for advertising. This guide will show you how to effectively sell advertising space, including how to negotiate rates and create eye-catching ad wraps. Get ready to earn from your vehicle with the information provided here. Picture Source – Movia Media “What Are the […]
Read More
February 20, 2023
Mobile truck advertising is a highly effective way to get your brand noticed, recognized and remembered. With this method, brands have the option to utilize trucks for roadshows or mobile advertising campaigns or to mount mobile billboards on the sides of trucks for added exposure. This allows for maximum visibility and makes it easier for […]
Read More
February 15, 2023
Advertising is essential for any successful business, no matter how big or small. Advertising helps draw attention to your brand and lets potential customers know you exist. It can also help build relationships with existing customers by keeping them informed on new products or services. With effective advertising, businesses can increase customer loyalty, bring in […]
Read More
February 14, 2023
To this day, glamorous fragrance ads run during television breaks and across billboards and print magazines. Revered directors have directed advertisements featuring A-list Hollywood celebrities, costing millions of dollars to produce. But as we move into a more tech-driven marketing arena, it will be interesting to see how traditional perfume brands adapt their strategies to […]
Read More
February 10, 2023
Before embarking on your mobile advertising campaign, it’s crucial to think carefully about what message you want to convey. One of the key challenges of this form of advertising is ensuring that your message is succinct and easily understandable to your target audience. This is because mobile ads are often viewed on the go and […]
Read More
February 4, 2023
A recent study by the OAAA found that out-of-home advertising, specifically using mobile billboard trucks, has experienced significant growth in the past year and is projected to continue growing in 2023. As consumers engage in more outdoor activities, brands must meet their target audience where they are. In 2023, advertisers will use data and advanced […]
Read More
February 1, 2023
The internet is a powerful tool for businesses of all sizes, allowing them to reach more customers and increase their profits. But it can also be expensive – especially when you start looking at online advertising costs. Fortunately, there are several ways that savvy business owners can save money on online advertising without sacrificing results. […]
Read More
November 18, 2022
Image Source: https://unsplash.com/photos/68BBDyysBgc Are you looking for a new way to advertise your business? If so, you may want to consider using vehicles. Vehicle advertising can be very effective, but it’s important to keep a few things in mind if you’re going to use this marketing strategy. In this blog post, we will discuss the […]
Read More
August 17, 2022
Like most small business owners, you’re always looking for ways to save money and streamline your operations. One way to do that is to transport your goods using your truck instead of hiring a transportation company. But how can you ensure you have the right truck for the job? Here are some tips on choosing […]
Read More
June 28, 2022
The Gaining Popularity of Truck Ads There are so many ways to advertise, the possibilities are endless. From billboards to mobile ads, we see advertisements around us whether we like it or not. While these methods may be the ones that come to our mind first, there is another form of advertising that is just […]
Read More
June 21, 2022
Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. SEO is a complex and ever-evolving field, but some basic principles remain […]
Read More
May 11, 2022
77% of consumers make a purchase based on the name of a brand. Ever wondered why some brand names are synonymous with the product itself? How does ‘cola’ represent all soft drinks? How does one ask for a Band-Aid and not an adhesive bandage? Watching TV is now associated with Netflix? These brands and more, […]
Read More
May 10, 2022
There are many contributing factors that go into making a campaign successful. Some of these factors include the target audience, the ad’s message, the design of the ad, and the media outlets used to run the ad. It’s important to carefully consider all of these factors when designing and running a campaign. By doing so, […]
Read More
January 27, 2022
While most businesses were forced to go into lockdown last year, We at Movia took to the streets to advertise some of the biggest companies. From Walmart to Shoppers and to exciting winnings out of your holiday stockings. Movia had so much fun with these projects. Let’s have a look at some of our successful […]
Read More
January 19, 2022
In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]
Read More
July 30, 2021
Life is getting back to normal gradually as more than 3.57 billion doses have been administered across 180 countries, according to data collected by Bloomberg. The latest rate was roughly 30.2 million doses a day. In the U.S., 337 million doses have been given so far. In the last week, an average of 519,678 doses […]
Read More
February 16, 2021
Image Source: pexels.com There’s no doubt that marketing plays an indispensable role in attracting and retaining customers, driving business growth, and establishing a strong brand presence. However, many small business owners still harbour scepticism about investing in marketing, particularly when it comes to engaging the services of a digital marketing agency. Often, this scepticism arises […]
Read More
November 26, 2020
The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]
Read More
November 5, 2018
Definition
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. It is the process of attracting targeted audiences online that will point out the difference between a booming business and a failed venture. Digital marketing gives business owners the tools to compete, survive, and grow.
Read More
August 4, 2017
July 31, 2017
Launching successful out-of-home advertising (OOH) campaign on your own can be a little tricky, especially if you don’t have any prior experience or professional knowledge within the OOH Industry. Don’t worry! This brief checklist will prepare you for launching your ad campaigns like an actual advertising expert! Grab a notepad and let’s get started!
December 7, 2023
In a world where digital screens dominate our attention, one advertising medium stands tall, quite literally, in capturing the essence of brand messaging — Outdoor Advertising. Imagine your brand not just being seen but becoming an unforgettable part of the urban or suburban landscape. This is the power of outdoor advertising, a dynamic and timeless […]
Read More
December 6, 2023
Introduction The motivation of the brands to stay unique and relatable in the current competitive markets is very evident. Brands are always looking for an opportunity to promote their products. The number of brands and companies present is many, there are many more being introduced and promoted as we speak. brands are always on the […]
Read More
December 6, 2023
Introduction Billboards are a major player in the advertising industry, companies are always looking towards finding their audience and having maximum reach and engagement for their brands to shine and always be on their mind. Outdoor advertising has been proven to be the big guns in this game. Billboards are one such form of OOH […]
Read More
November 23, 2023
Out-of-home advertising plays an important role in branding, and to create a memorable experience for the target audience, designing the billboards in an unforgettable way is the key to success. In today’s world, where digital ads are available at the click of a button and gaining popularity, OOH ads too need to revolutionise their techniques. […]
Read More
November 8, 2023
CPC is the short form of cost per click and is a metric that helps to know how much the advertisers will pay for the ads they want to publish on social media and websites. No matter what the type of the ad, text image, or text it is applied to all the ads that […]
Read More
November 6, 2023
Advertising has grown over the years, and the way it is communicated has changed in a whole new way. With the newer technology coming in, how advertisers and marketers present their ads to the audience has changed too. In between these, outdoor advertising, even in today’s world, seems to have the utmost importance in delivering […]
Read More
