Moving Media Blog

Truck Wraps That Work: Design Tips for Effective Mobile Advertising

In the dynamic world of advertising, where capturing attention is an art form, the role of truck wraps has emerged as a game-changer. Picture this: a rolling canvas cruising through the city streets, adorned with a meticulously designed graphic that not only catches the eye but also lingers in the minds of passersby. Truck wraps […]

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Unlocking the Power of Outdoor Advertising Effectiveness: The Future of Ad Campaigns

In a world overflowing with digital distractions, traditional advertising methods often find themselves standing at a crossroads, vying for the ever-dwindling attention spans of consumers. It’s no secret that the landscape of advertising has transformed dramatically, with the digital realm taking center stage. Yet, amid this digital revolution, outdoor advertising continues to captivate hearts and […]

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Outdoor Advertising: How to Make Your Brand Stand Out

In a highly competitive business landscape where consumers are presented with an overwhelming amount of options, standing out is a daunting task. However, outdoor advertising has the unique ability to not only display your brand but also imprint it in the minds of your audience. As we explore strategies to help your brand thrive in […]

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Tips for Hiring Rope Access Specialists for Billboard Installation

Are you planning to hire rope access specialists for your billboard installation project? It’s essential to make the right choice as safety, efficiency, and effectiveness are at stake. With the right team, your billboard will be installed seamlessly, ensuring the best visibility and impact. This blog post will guide you through crucial factors to consider […]

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How to Create an Effective Dumpster Rental Advertising Plan

Are you looking for effective ways to grow your dumpster rental business and attract new customers? If so, creating a well-thought-out advertising plan can be the key to success. In today’s digital age, saying goodbye to traditional marketing methods and embracing modern digital strategies can significantly increase the visibility of your business. By developing an […]

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Inside the Commute: Understanding Consumer Behaviour for Targeted Transit Ads

In today’s crowded advertising landscape, brands are constantly seeking innovative ways to captivate their target audience. A strategy that has gained significant traction in recent years is targeted transit advertising, offering brands a unique opportunity to engage a captive audience during their daily commute. However, effective transit advertising surpasses the mere placement of an ad […]

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Who Can Benefit from Outdoor Advertising

Introduction Outdoor advertising is a powerful marketing tool that has stood the test of time, despite the ever-evolving landscape of advertising mediums. In an era dominated by digital marketing and online advertising, outdoor advertising remains relevant and effective. In this comprehensive guide, we will explore who can benefit from outdoor advertising and why it should […]

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10 Secrets to Successful Outdoor Advertising

Are you searching for ways to create an impactful outdoor advertising campaign? If so, you’ve come to the right place. Outdoor advertising has become an indispensable tool in modern-day marketing strategies Recent studies reveal that outdoor advertising captivates a remarkable 70% of potential customers. Additionally, 80% of people who come across outdoor advertisements are prompted […]

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Driving Impressions: The Advantages of Truck Advertising for Local Businesses 

 Image source: www.istockphoto.com Local businesses are the heartbeat of Canada’s economy, fostering job creation, community development, and economic resilience. They provide personalised services, support local causes, and contribute to cultural diversity. In today’s globalised world, it’s vital to recognize and appreciate the value that local businesses bring to our communities and the economy as a […]

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How to Keep Your Mobile Ad Trucks Safe on the Road

Advertising trucks, also known as mobile billboards, have become a popular and effective way to promote businesses and products. These eye-catching vehicles travel the streets, attracting attention with bold graphics and messages. However, safety on the road is paramount, not just for the drivers but also for everyone sharing the streets. This article explores essential […]

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Why Modern Businesses Should Invest in Mobile Advertising

By Rose Sugatan In today’s rapidly evolving digital age, advertising has emerged as a pivotal and indispensable aspect of business growth and success. As technological advancements continue to reshape the advertising landscape, mobile technology, in particular, has ushered in a paradigm shift in how brands connect with their target audiences. With smartphones becoming an inseparable […]

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Boost Your Campaign with the Best Health and Fitness Ads

by Sam Marasigan Trying to stay healthy is a journey we’re all too familiar with, and let’s face it, it’s no piece of cake. Sometimes, we need that wave of motivation to hit and jumpstart our day, so we’re better prepped to reach our fitness goals. When we’re feeling positive, it’s more like magic and […]

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Types of Transit Advertising

By Sam Marasigan If you’re aiming to promote your business, understanding the most effective advertising strategies becomes paramount. Among these strategies, one enduring gem is transit advertising. Transit advertising involves showcasing ads within public transportation modes, as well as in nearby areas frequented by commuters. This method of advertising offers diverse possibilities, ranging from ad […]

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10 Creative Ideas for Outdoor Advertising

In today’s hyper-competitive business landscape, catching the attention of your target audience is more challenging than ever. Traditional advertising methods often fall short in a world where consumers are constantly bombarded with information. That’s where outdoor advertising shines, offering innovative and eye-catching opportunities to make your brand stand out in the bustling urban jungle. When […]

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How Every Locally-Based Company Should Market Their Products

In a globalized world dominated by online marketplaces, locally-based companies face unique challenges when marketing their products. These businesses often operate within specific geographic regions, catering to local communities and markets. While they may not have the vast resources of global giants, local businesses have a distinct advantage—their deep understanding of local culture, preferences, and […]

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Steering Clear of Common Mistakes in Transit Advertising

Image source: www.vecteezy.com You’ve got 99 problems, transit advertising should not be one. Advertising by itself is one tricky business. There are so many variables to consider from location, to ROI, to target audiences, and the list goes on. When you add transit advertising into the mix, things can get even pricklier.   Now, it’s no […]

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Track Your ROI: Measuring the Impact of Mobile Billboards on Brand Awareness

Maximizing Brand Awareness with Mobile Billboards ROI Measurement In today’s fast-paced digital world, businesses are constantly seeking new ways to boost their brand awareness, engage with their target audience, and make a lasting impression. One such advertising strategy that has been gaining momentum in recent years is the use of mobile billboard advertising on trucks. […]

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8 Ways You Can Make Your Company More Popular With Customers

Creating a strong, positive relationship with your customers can be a game-changer in today’s competitive business landscape. Awareness and popularity among your clientele isn’t just about providing a product or service—it’s about creating an experience that resonates with them. Successfully achieving this can enhance customer loyalty, drive repeat business, and foster word-of-mouth referrals, all contributing […]

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Revolutionizing Out-of-Home Advertising with Mobile Billboard Technology

Image Credit: Unsplash The world of advertising is constantly changing with the novel technologies we witness. This makes it even more challenging to capture the fleeting attention of your audience. However, one game-changer stands out. That comes in the form of mobile billboard technology. Through this article, you will discover how mobile billboards are more […]

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Are Mobile Billboards Worth the Cost?

by Sam Marasigan If you’ve done your homework and decided that mobile billboards are your go-to move for your latest venture, you’re making a solid choice. Mobile billboards have withstood the test of time in the advertising realm, offering a ton of benefits. Of course, not all billboards are created equal. It’s a must having […]

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Top 10 Marketing Resources & Publications You MUST Read

Image Source: pixabay.com In the ever-evolving landscape of marketing, staying updated is not just an option; it’s a necessity. Whether you’re a seasoned pro looking to keep your strategies sharp or a newbie trying to find your footing, the right resources can be your compass in the complex world of marketing.  That’s why we’ve curated […]

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From Clicks to Conversions: Unlocking the Power of Digital Marketing

In the age of the internet, harnessing the power of digital marketing is essential for your business success. Are you looking to expand your online presence, cultivate customer relationships, and boost your brand’s visibility? If so, you’re in the right place. Let’s start this journey together, unlocking the potential of digital strategies to transform clicks […]

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The Importance of Brand Marketing in 2023

Many people think companies only sell products. But in reality, they sell more than that – they sell feelings, ideas, and the way things make you experience. Take Coca-Cola, for example. They’re not just selling a drink; they’re selling happiness and the feeling of being together with your loved ones.   This is what branding is […]

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6 Tips To Follow When Building An Online Marketing Strategy

Are you wondering how to create an effective online marketing strategy? With so many new tools and strategies available, it can be hard to know which ones are right for your business. It’s important to understand the basics of online marketing before diving in. By following a few simple tips, you can create a strong […]

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Branding Brilliance: Building Recognition and Loyalty through Business Promotion

Building brand recognition and fostering unwavering customer loyalty are paramount goals for businesses seeking to thrive amidst ever-changing consumer preferences. We will delve into the power of consistency in branding, the importance of nurturing brand loyalty, and the integration of cutting-edge technologies to amplify branding efforts.  Whether you are an aspiring entrepreneur or a seasoned […]

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How To Get In Touch With More People With Your Marketing

In the vast world of marketing, one of the essential goals for any business is to reach a wider audience. The more people you can connect with, the higher your chances of generating leads and eventually converting them into customers. But in this ever-evolving digital landscape, where competition is fierce, and consumer behavior is unpredictable, […]

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A Guide to Different Types of OOH Advertising 

By Rose Sugatan Out-of-Home (OOH) advertising has been a staple of the marketing landscape for decades, and it continues to thrive in the digital age. OOH encompasses a broad spectrum of advertising methods that engage audiences outside their homes, reaching them in public spaces, transit hubs, and other high-traffic locations. In this blog post, we […]

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On the Move: Exploring the Advantages of Bus Advertising

In the world of advertising, finding effective strategies to reach a wide audience is crucial. One such strategy that has stood the test of time is bus advertising. Whether these are vitamins or hhc gummies you are selling, buses offer a unique and impactful advertising platform with their prominent presence on city streets and highways. […]

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Mobile Billboards- Everything You Need to Know

Picture Source: Movia Whether you’re commuting by car, bus or train, or just taking a stroll on the streets enjoying your morning coffee, you might watch the world- and mobile billboards- go by. Some mobile billboards can be pretty entertaining. According to the latest research in 2023, a remarkable 49% of adult consumers now notice […]

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Everything You Need to Know About Wallscape Advertising in 2023

Image Source: pexels.com Wallscapes: where walls transform into canvases of inspiring advertisements.  If you have ever visited metropolitan cities like Chicago, New York and London, you might have had a chance to get a glimpse of those large eye-catching advertising posters that seem to cover the entire wall of the buildings. And we bet you […]

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The Best Digital Billboards to Inspire You this 2023

by Sam Marasigan Every now and then, a revolution happens in the ad industry that totally changes the game. With their dynamic nature and ability to adapt to the ever-changing environment, digital billboards have recently unlocked new levels of creativity, and transformed the way we interact with advertisements. In 2023, these eye-catching wonders are all […]

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7 Emerging Strategies in Truck Advertising You Should Know

In an age where self-driving cars and flying drones dominate the tech news, truck advertising might seem old-school and unremarkable. But don’t underestimate the power of a roaring diesel engine plastered with eye-catching ads.  With already some remarkable mobile billboard trends that have been emerging in 2023, truck advertising is set to roll into the […]

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Everything You Need to Know About Bus Advertising

By Rose Sugatan Bus advertising has quickly risen to prominence as a highly effective and budget-friendly marketing tool that enables businesses to connect with a wide range of captive audiences. Its extensive coverage and prominent visibility have solidified its position as a key player in the advertising industry. In this blog post, we’re going to […]

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The Power of Mobile Billboards: How Truck Advertising Can Boost Your Brand

With the prevalence of digital marketing, it’s easy to overlook the power of traditional advertising methods like mobile billboards. But don’t discount them just yet – truck advertising is quickly becoming one of the most successful and cost-effective ways to reach potential customers. Mobile billboard trucks have a wide field of visibility that allows you […]

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How To Find The Perfect Advertising Method For Your Business

Are you looking for an advertising solution that will help your business stand out from the competition? Are you unclear about what advertising way is best? You are not alone in this struggle! Choosing a well-suited marketing method can be overwhelming, but with the proper research and understanding of the different channels available to market […]

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How to Integrate Truck Advertising In A Multichannel Marketing Strategy

By Rose Sugatan In today’s highly driven business milieu, companies are continuously exploring innovative ways to effectively reach their target audience. This is where a multichannel marketing strategy becomes crucial. This approach involves utilizing a combination of different marketing channels, both online and offline, to deliver a cohesive and integrated brand message across various touchpoints. […]

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Improve Your Image Advertising Strategy With These 9 Tips

In the dynamic and ever-evolving advertising landscape, merely creating an ad isn’t enough. You must meticulously craft and fine-tune your image advertising strategy to sway the market in your favor. So, how can you enhance your game? This article offers eight professional-grade tips to elevate your advertising tactics to new heights. In this digital era, […]

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Can Truck Advertising Be Sustainable?

By Sam Marasigan and Rose Sugatan In 2023, sustainability has taken center stage in many industries, including advertising. Sustainable advertising means doing things in a way that reduces negative environmental impact, saves resources, and shows social responsibility. Brands are now vying for innovative methods to enhance the eco-friendliness of their advertisements—and this is where sustainable […]

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Creative Brand Storytelling through Truck Advertising: Making a Lasting Impression

By Antonia Mungal By nature, audiences crave connection. They seek out stories and valuable narratives that create connection, inspire thought and tap into their emotions. In today’s fast-paced world, effective advertising is crucial for brands to stand out and make a lasting impression on their audience. While traditional methods of advertising still hold their ground, […]

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Casino Advertising on Billboards: Allowed or Prohibited? 

Overview of Countries and Examples of Regulation Competitive industries invest in advertising because it’s an efficient way to reach the target audience. As one of the most competitive businesses, the casino industry is known for paying huge sums for promoting both traditional and online casinos. Marketing campaigns introduce gamblers to the best casinos in Australia, […]

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What Does It Take To Grow A Popular Brand?

Image Source: unsplash.com Are you looking to create a successful brand? Do you need help navigating the complex world of building and sustaining a popular brand? You’re in luck! In this blog post, we will address all your questions about what it takes to grow a popular brand.  We’ll also include references from leading industry […]

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 Copywriting Tips for Your Mobile Billboard

by Sam Marasigan and Shalin Patel In the highly competitive world of modern advertising, capturing the attention of audiences requires more than flashy concepts or designs. Since businesses want to keep up with quite a fast-paced landscape, they are always on the lookout for innovative or memorable ideas in order to stay ahead of the […]

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What are LED and Digital Mobile Billboards?

By Antonia Mungal and Danielle Lisboa Fontes Explore the benefits of utilizing LED and digital mobile billboards to illuminate your business advertising.  Billboards have been a staple in advertising for decades, but with advancements in technology, digital billboards are now taking over the traditional static billboard space. If you’re thinking about the future of advertising […]

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The Funniest Mobile Ads

By Nadiya Sehgal and Antonia Mungal What better way to capture your audience’s attention than with a good laugh? If you’re looking for inspiration for your next mobile ad that will engage your audience, or simply on the hunt for a good chuckle, look no further! We’ve put together our top picks for the funniest […]

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Why Truck Ads Can Easily Help Increase Brand Awareness 

Picture this: you’re driving down the road on a beautiful sunny morning when suddenly a truck with an advertisement on its side passes by. Now the ad on the truck has instantly caught your eye, and you’re either fascinated by it or wonder what the truck ad is all about. Even if you don’t consciously […]

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How Truck Advertising Influences Behaviour 

By Rose Sugatan and Sam Marasigan Truck advertising is a powerful tool that companies use to promote their products and services. It is a way to reach a large audience and communicate with them in a way that is memorable and effective. This type of advertising can influence people’s thoughts, emotions, and behaviours in a […]

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The Most Creative Billboard Campaigns

By Rose Sugatan and Nadiya Mutchu Sehgal Mobile billboard campaigns have long been a popular way for companies to promote their products and services. From large billboards on the sides of trucks to mobile pop-up shops, there are many ways to use trucks as a creative advertising platform. Sometimes extravagant and flashy advertising campaigns are […]

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The History of Mobile Billboards

By Rose Sugatan and Danielle Lisboa Fontes A historical look at how mobile billboards have changed over time. Discover this transformation from the earliest forms of mobile advertising to today’s modern truck advertising. Introduction Mobile billboards are also known as truck advertising or mobile outdoor advertising. They have been used by companies  for over a […]

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How to Target your Audience through Truck Advertising

By Rose Sugatan and Sam Marasigan If you’re looking for an effective way to reach your target audience, truck advertising might just be the answer. With a well-designed truck billboard, you can advertise your brand or message to a large and diverse audience as you drive around the city. Whether you’re a small business owner, […]

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Why Startups Should Use Mobile Billboards

by Nadia Mutchu Seghal and Sam Marasigan Every startup needs a strong and effective advertising campaign. Therefore, mobile billboards are the way to go! They provide a mode of transport for your ads to directly reach your target market. It is a mix of traditional billboard advertising and guerilla advertising. It is a marketing technique […]

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How Effective Are Mobile Billboards?

By Nadiya Mutchu Sehgal and Rose Sugatan Activity With a Billboard: Considered to be one of the most creative ways to advertise, mobile billboard advertising is a favorite among advertisers. It is a more innovative method compared to other contemporary advertising mediums. Advertising on moving vehicles is certainly an effective and unique way to advertise […]

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Here Is Why 2023 Is the Year for Mobile Billboards 

by Nadiya Seghal and Sam Marasigan The most successful campaigns in the current digital age come from brands that are well-versed with the latest advertising trends and innovation. In order to get ahead, strategizing ways to adapt to the ever-changing social and cultural shifts in the advertising landscape needs to be a priority so that […]

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Top 10 Mobile Billboard Advertising Trends For 2023

By Hitesh Sharma and Rose Sugatan As we step into 2023, advertising through mobile billboards continues to be a potent means of reaching a wide audience with a targeted message. One popular variant of this advertising technique involves affixing billboards on moving vehicles that ply different routes within the city. This approach enables marketers to […]

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Why OOH Advertising is Good for Small Businesses?

It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. Out of home advertising (OOH) […]

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How a Mobile Billboard Truck Will Increase Your Brand Presence

Outdoor advertising refers to any form of advertising that is displayed outside, usually in public spaces. It is a highly effective way to reach a wide audience because it has the potential to reach people who are not actively seeking out advertising, unlike online ads or commercials that can be skipped or blocked. Outdoor advertising […]

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How OOH and Advertising on Twitter Go Hand in Hand

Introduction to OOH and Twitter advertising: As businesses aim to capture the attention of their target audience, they have to explore various marketing channels. Out-of-home (OOH) advertising and Twitter advertising are two such channels that have proved to be effective in driving brand awareness and generating leads.  Here, we’ll explore how OOH and Twitter advertising […]

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Top Marketing Tips To Help You Grow Your Business

Marketing is a crucial component of any business, regardless of its size or industry. A successful marketing strategy can help businesses increase their visibility, generate leads, and ultimately grow their business. Sure, you’ll have to implement new and exciting strategies for overall better results, but with the availability of information, it has never been easier. […]

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How To Create An Ad Campaign With Heavy Haul Trucks 

The heavy haul trucking industry is a purely competitive environment. Thousands of trucking companies are out there, and they’re all competing for the same customers. Thus, owner-operators are finding ways to keep up with the competition. They want to increase their chances of impressing their clients and getting that next contract.  You may have heard […]

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The Role of Data and Analytics in Mobile Billboard Advertising in 2023

In today’s fast-paced advertising landscape, businesses and organizations need to stay ahead of the competition by leveraging new technologies and innovative advertising strategies to reach their target audiences. One such advertising method that has proven highly effective is mobile billboard advertising. With the rise of data and analytics in recent years, mobile billboard advertising has […]

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Combining Mobile Billboard Advertising with Augmented Reality and Interactive Features

Mobile billboard advertising has been a popular marketing strategy for many years. Mobile billboards are large vehicles, such as trucks, buses, and vans, that have advertisements displayed on their sides. These vehicles are then driven around high-traffic areas to attract the attention of potential customers. Mobile billboard advertising can be an effective way to increase […]

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Dumpster Rental Marketing Tips from the Experts

Picture Source – unsplash.com Are you looking for strategies to help you successfully market your dumpster rental business? It can be difficult to make sure that your rental service stands out in the crowd, especially when competing with other established businesses. To give you an edge, we have gathered some of the industry’s most experienced […]

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How to Sell Advertising Space on My Truck

Transform your truck into a money-making machine by utilizing the unused space for advertising. This guide will show you how to effectively sell advertising space, including how to negotiate rates and create eye-catching ad wraps. Get ready to earn from your vehicle with the information provided here. Picture Source – Movia Media “What Are the […]

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13 Excellent Mobile Billboard Trucks Creative Ideas + What They Do Right

Mobile truck advertising is a highly effective way to get your brand noticed, recognized and remembered. With this method, brands have the option to utilize trucks for roadshows or mobile advertising campaigns or to mount mobile billboards on the sides of trucks for added exposure. This allows for maximum visibility and makes it easier for […]

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Top 3 Advertising Tips for Your Business

Advertising is essential for any successful business, no matter how big or small. Advertising helps draw attention to your brand and lets potential customers know you exist. It can also help build relationships with existing customers by keeping them informed on new products or services. With effective advertising, businesses can increase customer loyalty, bring in […]

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6 Most Expensive Perfume Advertising Campaigns

To this day, glamorous fragrance ads run during television breaks and across billboards and print magazines. Revered directors have directed advertisements featuring A-list Hollywood celebrities, costing millions of dollars to produce. But as we move into a more tech-driven marketing arena, it will be interesting to see how traditional perfume brands adapt their strategies to […]

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How to Capitalize on Crowds with a Mobile Billboard Truck

Before embarking on your mobile advertising campaign, it’s crucial to think carefully about what message you want to convey. One of the key challenges of this form of advertising is ensuring that your message is succinct and easily understandable to your target audience. This is because mobile ads are often viewed on the go and […]

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Mobile Billboard Trucks – All You Need to Know in 2023

A recent study by the OAAA found that out-of-home advertising, specifically using mobile billboard trucks, has experienced significant growth in the past year and is projected to continue growing in 2023. As consumers engage in more outdoor activities, brands must meet their target audience where they are. In 2023, advertisers will use data and advanced […]

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How To Save Money On Online Advertising

The internet is a powerful tool for businesses of all sizes, allowing them to reach more customers and increase their profits. But it can also be expensive – especially when you start looking at online advertising costs. Fortunately, there are several ways that savvy business owners can save money on online advertising without sacrificing results. […]

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13 Things To Keep In Mind If You’re Using Vehicles For Advertisement

Image Source: https://unsplash.com/photos/68BBDyysBgc Are you looking for a new way to advertise your business? If so, you may want to consider using vehicles. Vehicle advertising can be very effective, but it’s important to keep a few things in mind if you’re going to use this marketing strategy. In this blog post, we will discuss the […]

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The Gaining Popularity of Truck Ads

The Gaining Popularity of Truck Ads There are so many ways to advertise, the possibilities are endless. From billboards to mobile ads, we see advertisements around us whether we like it or not. While these methods may be the ones that come to our mind first, there is another form of advertising that is just […]

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A Useful Guide – Top Benefits Of SEO Services For Your Business

Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. SEO is a complex and ever-evolving field, but some basic principles remain […]

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The Importance of Brand Advertising

77% of consumers make a purchase based on the name of a brand. Ever wondered why some brand names are synonymous with the product itself? How does ‘cola’ represent all soft drinks? How does one ask for a Band-Aid and not an adhesive bandage? Watching TV is now associated with Netflix? These brands and more, […]

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8 Contributing Factors to Running Successful Ads

There are many contributing factors that go into making a campaign successful. Some of these factors include the target audience, the ad’s message, the design of the ad, and the media outlets used to run the ad. It’s important to carefully consider all of these factors when designing and running a campaign. By doing so, […]

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How we used billboards on the move to DRIVE up sales in 2021

While most businesses were forced to go into lockdown last year, We at Movia took to the streets to advertise some of the biggest companies. From Walmart to Shoppers and to exciting winnings out of your holiday stockings. Movia had so much fun with these projects. Let’s have a look at some of our successful […]

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How to Plan a Successful Marketing Strategy for Your Small Business

In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]

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Sports brands use creative OOH ads to reach and engage with fans

Life is getting back to normal gradually as more than 3.57 billion doses have been administered across 180 countries, according to data collected by Bloomberg. The latest rate was roughly 30.2 million doses a day. In the U.S., 337 million doses have been given so far. In the last week, an average of 519,678 doses […]

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10 Ways A Digital Marketing Agency Can Help Your Business Grow

Image Source: pexels.com There’s no doubt that marketing plays an indispensable role in attracting and retaining customers, driving business growth, and establishing a strong brand presence. However, many small business owners still harbour scepticism about investing in marketing, particularly when it comes to engaging the services of a digital marketing agency. Often, this scepticism arises […]

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OOH – A Key Player in the Environmental Movement

The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]

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What is Digital Marketing?

Definition 

Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. It is the process of attracting targeted audiences online that will point out the difference between a booming business and a failed venture. Digital marketing gives business owners the tools to compete, survive, and grow.

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Digital Billboards: Beginner’s Guide

LED digital mobile billboard advertising
Electronic billboards (or digital billboards) are  used to deliver advertising and informational  messages to drivers and passersby. These  billboards utilize LEDs to display bright and  highly  efficient full-colour imagery.

How do Digital Billboards work?

By industry standard, billboards with LEDs are rented by minutes and each ad is shown for 8 seconds.

How much do they cost?

Digital billboards are still relatively new to the outdoor advertising scene – so compared to static billboards, they will be more expensive. That being said, as they become more and more common, the prices will continue to drop.
 
Numerous vendors supply similar but difficult to compare products at various prices. Even more so, most vendors are located in Asia, which means there is a longer lead time and you will not be able to see the product until you pay for it. Wirespring has an excellent LED Billboard Cost Estimator on their website, it should give you a good idea of what to expect to pay.

Where can I put them?

This is one of the greatest drawbacks to digital billboards, their installation is tricky. Their regulatory status will vary from municipality to municipality, and obtaining permission can take months.
 
For information about Toronto Billboard Advertising regulatory system, click here. You can also check out the “sign view” application on the city of toronto’s website to find out exactly which by-laws apply according to geographic regions. 

Advantages?

Like most out-of-home advertising mediums, digital billboards present an advantage because of their sheer size of potential audience. Depending on the size and display settings, your digital billboard could make a killing. They also allow messages to be posted quickly and low production cost of setting up a campaign. In fact, studies have shown that LED’s are six times more effective than traditional static billboards

Disadvantages?

Compared to other out-of-home advertising mediums, digital billboards are more pricey, and it’s regulations can be a hassle.
 
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creativitity in out of home ads

Step-by-Step Guide To Creating an Outdoor Advertising Campaign

How to Effectively Implement My Own OOH Advertising Campaign?

Launching successful out-of-home advertising (OOH) campaign on your own can be a little tricky, especially if you don’t have any prior experience or professional knowledge within the OOH Industry. Don’t worry! This brief checklist will prepare you for launching your ad campaigns like an actual advertising expert! Grab a notepad and let’s get started!

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Outdoor Advertising: A Step-by-Step Guide 

In a world where digital screens dominate our attention, one advertising medium stands tall, quite literally, in capturing the essence of brand messaging — Outdoor Advertising. Imagine your brand not just being seen but becoming an unforgettable part of the urban or suburban landscape. This is the power of outdoor advertising, a dynamic and timeless […]

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The impact of outdoor advertising on your brand.

Introduction The motivation of the brands to stay unique and relatable in the current competitive markets is very evident. Brands are always looking for an opportunity to promote their products. The number of brands and companies present is many, there are many more being introduced and promoted as we speak. brands are always on the […]

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Incorporating Interactivity into Out-of-Home Campaigns

Introduction Billboards are a major player in the advertising industry, companies are always looking towards finding their audience and having maximum reach and engagement for their brands to shine and always be on their mind. Outdoor advertising has been proven to be the big guns in this game. Billboards are one such form of OOH […]

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Outdoor Impact: Designing Unforgettable Out-of-Home Advertising Campaigns

Out-of-home advertising plays an important role in branding, and to create a memorable experience for the target audience, designing the billboards in an unforgettable way is the key to success. In today’s world, where digital ads are available at the click of a button and gaining popularity, OOH ads too need to revolutionise their techniques. […]

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Mobile Billboard Advertising vs Static Billboard Advertising

Advertising has grown over the years, and the way it is communicated has changed in a whole new way. With the newer technology coming in, how advertisers and marketers present their ads to the audience has changed too. In between these, outdoor advertising, even in today’s world, seems to have the utmost importance in delivering […]

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