Moving Media Blog

truck's trailer ad creating a =n illusion of a giant coca cola bottle

Title: Ways To Make Your Truck Ad Pop!

It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]

Read More

Out of Home Advertising and Realtors

Real-estate firms and agents have way more challenges and obstacles when they try to create brand awareness with their customers compared to other industries. For starters, their target segment is very specific and most of the time it’s contained to a particular geographic area, which reduces their customer base significantly. Additionally, the proportion of millennials […]

Read More

OOH Advertising for Fashion Brands: Why and How

For decades, out-of-home (OOH) advertising has been a highly suitable advertising medium for companies within the retail industry. This is because they are highly visibly, unskippable, visual, large, bold, and they reach consumers at an extremely crucial point in their purchase making decisions – right before they walk into a store. These days, it’s becoming […]

Read More
man on the street interacting with a digital display about food

Ten Innovative OOH Campaigns that Engaged with the Public

Back in the day, the general public would be able to make an instant connection with the traditional methods of marketing – a short message that’s packed with information to try and get people to buy a product or a service. However, as modern society develops, marketing has become a huge and stimulating industry – […]

Read More
A Coach advertisement billboard on a sidwalk.

Why OOH Pairs Exceptionally Well with Alternative Forms of Advertising

Out-of-home (OOH) advertising continues to rise in popularity as companies make use of enormous billboards to increase their exposure. Traditional radio, television, and online advertisements aren’t always enough to reach a mass audience. By including several different mediums of advertising within a campaign, companies are able to market their products and services in the most […]

Read More

Apple’s Extraordinary Use Of OOH Over the Years

In the age of innovative digital technology, you would think that smartphone brands would focus a lot of their attention on mobile advertising to reach their target audience. Wrong. While it may seem ironic, tech companies like Apple are standing out by integrating their marketing campaigns with out-of-home (OOH) advertising. According to the Outdoor Advertising […]

Read More
busy street with multiple bright digital billboards

Digital Out-of-Home (DOOH) – Gateway Into the Future

Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]

Read More
Target truck-side advertising

Why Out-of-Home is a Win for Retailers

According to Statista, the Fast-Moving Consumer Goods (FMCG) market is the largest in the United States, with an estimated market value of $635 billion. This is why  players in the FMCG market compete aggressively in advertising to showcase why and how their products are the best in the market. Today, there are over 343,106 billboards […]

Read More
Oakland, California skyline

Fastest-Growing Cities in America: Where to Advertise Next With OOH

Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]

Read More
Times square ooh billboard advertising

Copywriting 101: 7 Tips For Writing The Perfect OOH Ad Headline

The secret to getting and holding the attention of customers has always been the perfect marketing tagline. The headlines that stand out are those that not only  cause people to remember them, but also share them with others. Humorous, catchy, memorable, and impactful imagery, or a combination of all of the above, are what make […]

Read More
x