By Antonia Mungal and Danielle Lisboa Fontes
Explore the benefits of utilizing LED and digital mobile billboards to illuminate your business advertising.
Billboards have been a staple in advertising for decades, but with advancements in technology, digital billboards are now taking over the traditional static billboard space. If you’re thinking about the future of advertising or advertising strategies that are innovative, impactful and solution oriented; LED and mobile billboards can help you and your business stay ahead of the curve.
As traditional advertising methods evolve, LED and digital mobile billboards have emerged as innovative solutions to captivate audiences. The incorporation of technology into modern advertising has resulted in trail-blazing opportunities for both businesses and marketers alike.
Defining LED Billboards
LED billboards, also commonly referred to as digital or electronic billboards, have been illuminating the advertising landscape. They can be defined as digital displays made up of tiny lights called Light Emitting Diodes (LEDs). These tiny diodes come in three colours—red, green, and blue (RGB)—and work together to form a pixel. The two main types of LED modules are DIP LED Display Modules and SMD LED Display Modules, for which the former was traditionally suited for outdoor displays, whereas the latter was usually the choice for indoor displays due to the illumination capabilities. However, with technological advancements and evolving LED technology, both modules are now bright enough to illuminate outdoor spaces.
Digital Mobile Billboards
Gone are the days where digital advertising and LED billboards remain in one place!
Digital mobile billboards are screen monitors that display ads or mini commercials similar to the ones you’d see on television or on your mobile phones. They can be mounted onto the sides of regular trucks or even scaled to fit onto trailer billboards. Incorporating the same LED technology as their static counterparts, digital mobile billboards add another layer of versatility and resourcefulness as they can be used in a variety of settings offering a level of visibility and reach that traditional campaign billboards cannot match.
Picture source: movia.media
Mobile LED lights create instant brand awareness, recognition, and are an attractive addition to marketing campaigns for which the constant light emitted by the screens can be utilized during the daytime or nighttime and remain visible from a distance away. By traveling to multiple locations, businesses can reach a larger audience than with a traditional billboard. This is especially important for companies that operate in multiple locations or have a wide range of customers. Mobile LED billboards can also be used to target specific audiences, such as attendees at a particular event or festival.
Now, is every digital mobile billboard a LED mobile billboard? No, not every digital mobile billboard can be considered an LED mobile billboard. While digital billboards may utilize LED technology, not all mobile billboards are digital or use LED lights. The term “mobile LED billboard” specifically refers to mobile billboards that use LED screens to display dynamic and engaging content.
There are several types of digital mobile billboards that are not made of LEDs. An example is an LCD (liquid crystal display) mobile billboard, which uses a different type of technology to display content. However, LED is the most commonly used technology for mobile digital billboards due to its flexibility, durability, and energy efficiency.
Benefits of leveraging LED technology for OOH advertising
- Agility and Customization
LED mobile billboards offer a unique and excellent OOH advertising opportunity for businesses who are ready to unleash their creativity and pivot quickly to attend to the needs of the fast-paced advertising arena. These billboards provide a blank canvas for businesses to showcase their products, services and brand identity in a visually stunning and attention grabbing-manner.
Picture source: movia.media
Digital mobile billboards offer a high degree of flexibility and customization. This versatility allows advertisers to choose the best display and format options to meet their marketing budget and offers a wide range of creative options. Unlike traditional billboards, which require manual changes, LED billboards can be updated and controlled remotely through software, giving advertisers greater control and flexibility.
LED billboards provide the agility to stay relevant and responsive to market demands, whether it’s updating product information, changing promotional offers or running time-sensitive campaigns. This agility not only impacts a brand’s ability to stand out and grab attention, it also impacts their ability to drive sales. As the out-of-home advertising sector continues to flourish, the potential for advertising success with LED mobile billboards is high. According to the latest statistics, classic billboard revenue grew 33 per cent year-on-year in 2022, whilst digital billboards grew by 30 per cent.
Audiences can also view live social media feeds and receive real-time updates as well as schedule content based on specific criteria such as time of day, weather conditions, and location. For example, a restaurant might advertise its lunchtime specials or promote its delivery service on rainy days.
OOH LED billboards offer businesses the agility to remain fresh, relevant and engaging amidst rapidly changing trends and highly competitive and saturated advertising spaces.
- Unparalleled Brightness and Visibility
When we think about iconic LED billboards that shone through big cities, big audiences and big eras; there’s no place more iconic that New York City. Times Square has been home to some of the brightest and most celebrated OOH advertising billboards, so much so that they have become a big apple staple, a tourist attraction if you will. Can you imagine Times Square without bright billboards and awe-inspiring advertising displays? We surely can’t.
Picture source: signsofthetime
Now imagine if those eye-catching displays had the ability to move through space and time. Imagine these spectacular displays on the move. Mobile LED billboards can cut through the noise of commercially saturated urban environments, creating striking visual effects and amplifying brand visibility. With relatively large gaps between pixels, LED billboards are sharply visible from a distance, enhancing display capabilities and the overall brand messaging delivery. By leveraging LED technology, brands can benefit from the constant light emitted by the screens, that can be utilized during the daytime or nighttime, as they move through various geographic locations.
- Dynamic content display and interactive experiences
Looking to up your content display game? Consider applying 3D or interactive features to your next mobile ad campaign. OOH digital billboards offer a wide range of display options and interactive features which offer so much brand versatility. Whether you’re promoting a new product or event, advertising a sale promotion or looking to boost brand awareness, digital mobile scrolling billboards have the ability to convey a diverse range of messages and experiences.
With advancements in technology, it is now possible to combine mobile billboard truck advertising with augmented reality (AR) and interactive features to create a more engaging and memorable experience for viewers. With high-resolution displays and advanced features, businesses can use QR codes, graphics, animations, videos, and other multimedia elements to create memorable and engaging experiences for their target audiences. Digital mobile billboards also incorporate audio technology, as they are equipped with an external sound system which can be used to amplify the branding experience.
But even more so, with advertising on the go, these experiences also become more accessible.
- Targeted and cost-effective advertising
With the help of GPS technology, businesses can target specific locations where their target audience is most likely to be found. For example, a sports retailer might target sports arenas and stadiums where their target audience is most likely to spend their time. This helps companies save costs by advertising only to their potential customers, filtering out the milieu of unlikely prospects. Furthermore, proprietary beacons, such as that used by Movia Media, help to measure audience impressions, equipping businesses with helpful data such as anonymized demographic information.
Another advantage of mobile LED billboards is that they provide businesses with flexibility in terms of ad placement. Traditional billboards are static and located in one place, limiting their reach. However, mobile LED billboards can be placed in different locations, increasing their visibility and reach. For example, a business might place a mobile LED billboard in front of its store to attract customers, then move it to a busy intersection during rush hour to increase visibility.
In addition, mobile LED billboards are cost-effective when compared to traditional advertising methods. Traditional advertising methods such as television, radio and print require large budgets and may not be viable for small and medium-sized businesses. On the other hand, mobile LED billboards are cost-effective and businesses can run ads for a fraction of the cost of traditional advertising, for instance, mobile truck billboard advertising cost rates are approximately $1 – $4 per 1000 impressions.
- Energy efficiency
With the ever increasing climate crisis and the heated debate surrounding wasteful advertising, it’s time we ditch traditional forms of advertising and opt for modern, sustainable displays to illuminate brand messaging.
LED billboards are energy efficient, making them an eco-friendly choice. They use significantly less energy compared to traditional lighting and can operate on solar power, reducing electricity costs and our carbon footprint.
In addition to using less energy, mobile LED billboards also have a longer lifespan than traditional billboards. LED lights can last up to 100,000 hours, which is significantly longer than fluorescent or high-intensity discharge lamps. This means that mobile LED billboards require less frequent maintenance, saving businesses time and money in the long run. With a much longer lifespan than traditional billboards and advertising displays, businesses do not have to worry about signage replacement or workflow disruptions due to maintenance down time.
LEDs aredirectional, meaning they emit light in just one direction rather than in an aura. As such, a low-watt LED appears just as bright as a larger traditional bulb, without wasting energy. In this way, LED advertising displays not only improve energy efficiency, but also do not compromise on visual performance.
As an added bonus, LED mobile billboards also provide a layer of safety, not found in traditional lighting, as they do not overheat. LED displays emit so little heat, that they are not only cool to touch, but also less likely to burn out.
And to go even further, mobile LED billboards can be powered by solar panels, which means they don’t require a constant source of electricity and can operate off the grid. This feature is particularly beneficial for outdoor events or locations where access to electrical power is limited.
In conclusion, digital and LED mobile billboards offer advertisers new and exciting ways to reach their target audience. With their ability to display dynamic content and reach large numbers of people, they have become an effective outdoor advertising solution. LED mobile billboards offer greater flexibility and energy efficiency, along with increased visibility and hyperlocal targeting.
These billboards are highly visible and attention-grabbing, making them effective for creating brand awareness and promoting products and services. Additionally, mobile LED billboards offer a level of tracking and analysis that traditional billboards cannot match, allowing companies to measure the effectiveness of their advertising campaigns and adjust their strategy accordingly. For businesses looking to reach a wider audience and increase brand awareness, mobile LED billboards are an excellent choice.