Rayees Malik, Author at

Moving Media Blog

Is Outdoor Advertising Really Dominating ?  Why Aren’t You Using It ?

Times Square Billboard, outdoor advertising, digital billboard                                                                   Billboards in Time square are worth watching

Billboards aren’t just the background on road trips. Placing an ad on a billboard that includes a memorable image of a product or a company name. As of 2017, more than 80 percent of Americans had at least one vehicle, making at least one trip each weekday, according to the Outdoor Advertising Association of America. These consumers see billboards every day while traveling for pleasure or business. Within your market, you can find out how many people pass by certain thoroughfares or certain intersections to determine where  the ad-space hot spots should exist.

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What is Digital Marketing?


Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. It is the process of attracting targeted audiences online that will point out the difference between a booming business and a failed venture. Digital marketing gives business owners the tools to compete, survive, and grow.

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How much does a digital billboard cost ?

Digital billboard advertising is the fastest growing advertising sectors, while radio media ad, print, TV revenues are declining.  Digital billboard advertising reduces the costs and increases the timeliness of advertising. Digital billboards are becoming the preferred choice of top tier advertisers because they are eye-catching from far away and with just a few clicks of a mouse you can place a message on hundreds of locations giving you the power to launch a widespread last minute campaign with little advance notice.

Toronto Digital Billboard Dundas Square

With formats like video and HTML, ads can be much more creative than a simple static poster. Movement, animation and even sound can catch a viewer’s attention, and many screens include touch or mobile interaction for a more immersive campaign.

Unlike the four-week cycle of traditional billboards, a campaign on a digital screen can run for any amount of time. Brands also have the flexibility to target the ad to specific times of the day. So while the CPM for digital billboards is higher, it is often possible to spend less by carefully targeting the campaign to the specific times the target audience will be in the area.

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How Much Does it Cost to Build a Billboard

This question comes up a lot when people think of the beginning stages of billboard construction. And, if you’re planning on doing this with a smaller team, it’s good to be aware of what you may need to fish out. The key factors influencing the cost of building an outdoor billboard are the size of the billboard, material for the structure, the configuration of the supports, and the height of the structure. The second most important cost factor is whether the billboard will be single or double-faced. It completely depends on the type of billboard that you are constructing. 

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How Effective are Billboard Ads?

Advertising is a great way to reach out to a specific target audience and communicate with them, which can be done by many marketing strategies. Tools like print media, TV advertisements, radio ads, sign boards, banners and billboards are all valuable ways in speaking to consumers. Billboards have been a commonly used asset for years. Whether traditional or modern, big or small companies invest in billboard advertising to get recognized from a distance. Billboard advertising is a form of advertising that is hugely effective, and has an abundance of benefits. When marketers invest big money in billboard advertisements, and they remain a product visible to a selection of the population, you can’t help but wonder how they’ll be effective in our ecosystems. 

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