Angela Okolo, Author at

Moving Media Blog

The Power Of Moving Billboard: How Transit Advertising Reaches A Mobile Audience 

Transit advertising has been a prevalent feature in public transit since the late 19th century, and it continues to persist as millions of commuters rely on buses, rails, and subways every day. Despite the COVID-19 pandemic causing a significant decline in transit ridership, Transit Advertising rates continue to climb. The American Public Transportation Association reports […]

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What to Keep in Mind if You’re Considering Using Moving Billboards for Your Business

Image source : google In an increasingly mobile and visually competitive market, businesses are constantly searching for innovative ways to grab the attention of potential customers. One such method that has been gaining popularity is the use of moving billboards — a large, omnipresent advertising medium that can bring your message directly to consumers. Whether […]

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Guide to Collecting Data on Customers to Use in Email Marketing

Image source : Stripo Collecting your personal customer data is one of the essential elements needed for the successful functioning of your organization in times when third-party cookies and data are swiftly removed. With data email marketing, interaction with future and existing customers should be a piece of cake. A company can provide targeted offers […]

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AI in Advertisement

Image source : unsplash In the rapidly evolving world of digital marketing, the advent of machine learning advertising has marked a turning point, heralding a new age where technology meets creativity. This innovation leverages the formidable capabilities of artificial intelligence (AI) to sift through vast datasets, enabling advertisers to predict consumer behavior with startling accuracy […]

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How to Create Impactful Educational Campaigns With Outdoor Advertising

In a time when our attention is always divided, outdoor advertising cuts through the noise. With its bold visuals and strategic placements, it has the power to make us pause, think, and even act. This form of advertising is not just about selling products; it’s a powerful tool for broadcasting educational messages and initiatives that […]

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The Ultimate Guide To Outdoor Advertising

Image source : Google As much as digital marketing and advertising have become popular, traditional advertising methods still hold great value for businesses. These methods have proved their worth over time and have a proven track record of success. For businesses looking to establish a strong presence in their local market, outdoor advertising can be […]

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Guerrilla Marketing on Campus: How Student Startups Are Making Big Impressions with Small Budgets

In today’s fast-paced and highly competitive market, student startups are finding innovative ways to stand out without breaking the bank. The concept of guerrilla marketing, a strategy that relies on low-cost and unconventional methods to convey a message, has found fertile ground on college campuses. Here, creativity is king, and the close-knit community provides a […]

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Integrating Promotional Products Into Your Omnichannel Strategy 

An omnichannel strategy in marketing ensures a seamless and integrated customer experience across all channels, online and offline. It aims to provide consistency in messaging, service, and interactions, enhancing customer satisfaction and loyalty. By reaching customers through various touchpoints, brands can increase visibility and awareness while gathering valuable data for personalized marketing campaigns. This promotes […]

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How To Drive Organic Traffic To Your Business Website

To achieve success in today’s internet-driven marketplace, it is vital that you are able to attract organic traffic to your website. Organic traffic is website visitors arriving from search engine results pages (SERPs), meaning that users actively search for products/services you provide. Organic traffic is key to success as this is targeted traffic consisting of […]

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