Emma Leishman – Movia Media

Moving Media Blog

Marketing Strategies for a Logistic Business

Some say the logistics business is just a “trucking business”, however it’s much more than that. Logistics companies initiate the transport and storage of goods across countries.  “Goods” do not only refer to food but also information and services. The four major functions of logistics companies are, order fulfillment, management of inventory, warehousing, and coordinating […]

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2021 OOH Advertising Trends

As we leave 2020 in the past, we take on the new year with a refreshed sense of hope for the advertising industry. This is especially true for Out-of-Home (OOH) advertisers as consumers become accustomed to social distancing regulations, giving them confidence to advertise outdoors again. People are once again returning to the streets, which […]

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Wrap Up Of The Best OOH Ads Of 2020

2020 is a year that many want to forget. The worldwide pandemic led to a major halt in the advertising world, as everyone scrambled to figure out what their next steps should be. Although Out-of-Home (OOH) advertising did take a major hit this year, many companies chose to embrace the medium as the most effective […]

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Best Truck-side Advertisements Of 2020

What a year it’s been for the advertising world. We saw economic decline, countless businesses close, and marketing budgets cut in half. According to Statista, global media spending is projected to amount to $691.7 billion U.S. in 2020, some $20 billion less than previously expected for this year. More specifically, according to the OAAA, Out-of-Home […]

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Hyperlocal OOH Advertising Is More Important Than Ever

As we collectively sit and wait for the COVID-19 vaccination to arrive, we find ourselves completing our holiday shopping from the comfort of our couches or from our neighbourhood businesses. What’s extremely daunting to advertisers is how the brands that they promote will reach their audiences in a way that’s still effective and engaging. With […]

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Canadian Travel Behaviour and OOH During the Pandemic

Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]

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What DOOH Has In Store For 2021

It’s no surprise that 2020 has been a rough year for advertising in general. The Out-of-Home (OOH) industry specifically has taken a significant hit due to the unpredictability of the pandemic. However, despite these discouraging facts, Digital Out-of-Home (DOOH) advertising is said to take on a larger role in 2021. According to a recent eMarketer […]

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The Year-End Holidays And OOH: A Dynamic Duo

With the winter season quickly approaching, it’s also that time of year for gift giving and receiving. Companies are beginning to ramp up their advertising efforts in preparation for the annual holiday shopping festivities. However, this unprecedented year has brought on new challenges for advertisers – especially when it comes to finding ways to reach […]

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OOH Advertising Thrives Post-Lockdown

Now that November is upon us, we begin to reflect on all that 2020 has brought, and it’s almost impossible to recall memories that were not directly related to or affected by the pandemic. For many, it’s definitely been one of the most unprecedented and distressing years to date. The same is true for the […]

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