Emma Leishman – Movia Media

Moving Media Blog

What Makes An OOH Ad Viral

Everyone can recall the little boy from the Charlie Bit My Finger video, or the infamous ‘break the internet’ photos of Kim Kardashian in Paper magazine, or the insanely popular ALS Ice Bucket Challenge. All of these movements went viral online, creating an explosion of engagement and exposure from those all over the world. But […]

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Tips for Choosing the Right Commercial Truck Insurance

The Coverage Provided When Your Commercial Truck Is Insured Can Come In Very Handy The importance of insurance cannot be overstated at any point. Insurance provides a good backing in case of any disastrous events. You can claim for the liability and easily get the finances needed for taking corrective measures. If you have commercial […]

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A Look Into the UK’s OOH Scene

By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. Recently, UK advertising companies […]

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DOOH and Programmatic OOH Advertising Takes Off In China

Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently […]

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Summer 2021 OOH Advertising Trends

With vaccines rolling out by the millions in the U.S., things are looking good for the future of Out-of-Home (OOH) advertising. Even last summer, we saw restrictions begin to ease as the warmer weather allowed people to do many outdoor activities while still staying safe and socially distancing. If all goes according to plan, it […]

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Brighter Days Ahead: The COVID Vaccine and OOH Advertising

Vaccines are rolling out by the millions across the U.S. and Canada right now, which has given much-needed hope to everyone after what has been a very dreadful year and a half. The distribution of the vaccine across different countries has depended on a number of factors including, population, price, distribution capabilities, geography, quantity, and […]

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The Short-Form Video Is Taking Over DOOH Advertising

The omni-channel approach to advertising has become somewhat of an integral part of any advertiser’s strategy. Consumers like to be stimulated in more ways than one, and in order to engage them to the fullest capacity, a lot of advertisers have been using Digital Out-of-Home (DOOH) advertising to do it. Short-format videos specifically have recently […]

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OOH Is Instagram Worthy: Here’s Why

It’s safe to say that social media has changed the way we live our lives. It’s how we interact with people, buy things, entertain ourselves, and share our lives with others. Currently, there are roughly 3.5 billion social media users worldwide, with the average user spending 3 hours per day on various social apps. As […]

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OOH Is All In On the Skincare Craze

In the wake of the Pandemic, where the majority of consumers around the world were staying in their homes for copious amounts of time, many picked up a new hobby – that being skincare and beauty. At the clean beauty retailer Credo, skincare tools have more than doubled their percentage of sales, growing more than […]

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