Emma Leishman – Movia Media

Moving Media Blog

OOH Advertising for Fashion Brands: Why and How

For decades, out-of-home (OOH) advertising has been a highly suitable advertising medium for companies within the retail industry. This is because they are highly visibly, unskippable, visual, large, bold, and they reach consumers at an extremely crucial point in their purchase making decisions – right before they walk into a store. These days, it’s becoming […]

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Apple’s Extraordinary Use Of OOH Over the Years

In the age of innovative digital technology, you would think that smartphone brands would focus a lot of their attention on mobile advertising to reach their target audience. Wrong. While it may seem ironic, tech companies like Apple are standing out by integrating their marketing campaigns with out-of-home (OOH) advertising. According to the Outdoor Advertising […]

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How OOH Is Changing the Game For Music Advertisements

As one of the oldest art forms on earth, creating and listening to music is something that we’ve had the pleasure of indulging in for thousands and thousands of years. Music is something that brings people together, across all languages and all cultures. It’s also what sets great musicians and artists apart. In today’s world, […]

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The Importance Of OOH For Climate Change

We’re living in a time where we have just over a decade to stop the irreversible damages of climate change. As we become increasingly aware of the detrimental environmental impact we have on the earth — especially considering the frequency of fires, flash floods, hurricanes, and droughts – more of us have begun to make […]

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Changing the World with OOH: One PSA At A Time

The role that OOH advertising plays in our society not only benefits brands and companies who are looking to sell something, they also benefit organizations and NGOS looking to help people. The OOH industry oftentimes provides free advertising space, or at the very least a reduced cost, for charitable causes and calls-to-action. According to the […]

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OOH Can Take You From the Big Screens to the Small Ones

There’s no denying that, in today’s world, digital marketing is one of the most popular forms of advertising. Especially when considering the continuing advancements in technology and the fact that this pandemic has forced people to stay indoors and online. However, that doesn’t mean that traditional mediums should be left behind. According to Statista, out-of-home […]

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OOH Makes A Big Impact on Political Advertising

In recent months, a plethora of political movements have taken place — specifically in North America. The 2020 American election cycle is in full swing, the wave of protests and conversations surrounding the Black Lives Matter (BLM) movement began, and we’ve come to the realization that flattening the curve of environmental destruction is just as […]

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OOH and Sports Marketing Make A Great Team

Sports fans everywhere were utterly devastated when the beloved sports world unexpectedly shut down due to the COVID-19 pandemic earlier this year. For months, fans have been craving entertainment and competition from their favourite teams — especially during April and May, when the NHL and NBA playoff seasons should’ve been in full swing. Despite the […]

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OOH Truck-side Creativity Around the Globe

In the advertising world – creativity is king. Why? Because we’re constantly being exposed to advertisements every day, from every source imaginable – which makes it almost impossible to stand out. Fortunately for advertisers, creativity gives them the opportunity to be unique, create brand loyalty, and increase revenue. After all, if you can capture a […]

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