Consumers are exposed to hundreds of ads and promotional messages daily. Quality of advertising and reach of your ad make or break your business. There are hundreds of platforms and different ways to market and advertise your products and services. What is the best type of marketing that puts your message where your potential customers are? As compared to mainstream and social media, we see fewer ads on fixed billboards on roads. We see even fewer messages and ads displayed on big trucks, commercial vehicles, or public transportation. The use of taxis, trucks, cars, and other vehicles for advertising products or services is called mobile billboard marketing.
Instead of displaying your ads on fixed billboards, your message is displayed on the back or sides of the massive trucks or vehicles. Instead of waiting for your customers to visit and see the billboard, these trucks are driven around in target areas to spread the message more effectively. As the name suggests, these advertising platforms can be customized, driven, and displayed anywhere.
Are Mobile Billboards Effective?
For effective advertising, mobile billboards are a nice choice, and almost every market is using this new approach. Companies that used mobile billboard services saw better growth in their business compared to those with conventional ads. Visuals and unique ways of presentation make mobile billboard ads more memorable. 97% of consumers are more likely to remember an ad seen on a vehicle, but 58% of users remember the ads seen on a smartphone or social media. Here are some popular destinations to market your message via mobile billboards:
- Major roads and highways with rest areas
- Malls, shopping centers, retail strips
- Commercial, residential, and office buildings
- New estates and new housing projects or colonies
- Sports events, major gatherings, and parks
- Recreation sites and travel destinations
Limited companies and industries are currently using this new advertisement channel. As compared to static billboards, mobile ones are 2X more effective. Why would you not invest in an innovative advertisement where little investment offers higher ROI? Statistically, mobile billboards are more effective in every aspect.
Image source : Freepik
Visual Content and Influence on Consumers
The use of attractive and engaging visuals is the biggest perk of these ads. Visuals have a stronger and long-lasting influence on our memory, and 91% of users prefer visuals to text. 52% of marketers rely on visuals as a major part of their campaigns. 23.8% of marketers believe modern marketing cannot perform as expected without visuals. Not only marketing, but also other entertainment sectors, have highlighted the value of visuals and graphics.
Game companies have mainly focused on improving the graphics and visuals of their products, along with the storyline and other features of their games. Have you ever played slots at a conventional casino? Now, try our recommended gry kasynowe at Slotozilla and you will find these games more engaging and attractive. Although the overall game dynamics are the same at online casinos, value-adding visuals make these games more immersive. Almost 91% of the marketing content on different social media and other channels includes visuals, images, animations, and graphics.
Immediate, Direct and Efficient Marketing
Image source : alamy
Mobile billboards give better control over the targeted display of your message. Instead of displaying a message on a static billboard, you take the message where your customers are. Are you in the sports business? Take mobile billboards to the nearest sports tournament and attract the most potential customers. Display your laptop hardware business deals right in front of the technology expo. There are no limitations, and customized advertisement becomes a reality.
Building brand recognition is not easy in competitive markets. Placement of ads on static and giant billboards may not get your message across to the right audience. Direct and efficient placement of mobile billboards offers immediate results. Every business wants direct and immediate results for the ads placed on any channel. Tracking the success of mobile billboard ads may not be easy, but the blend of engaging visuals with innovative presentation offers some real benefits, including:
- Quick roll-out
- Display your message where your target customers are
- Not surrounded by many competitors
- No chance for your ad to be tuned out by viewers
- Strong and long-lasting impact on memory
- Less cost as compared to new methods of ad placement
- Easy and quick setup and running effective campaigns
These mobile billboards are nothing new. From the very start of civilization, certain officials used to read out announcements in different areas. In the modern age, companies and manufacturers started putting their brand logos and other details on the sides of their vehicles. New challenges in the marketing world demanded a clutter-free environment, and companies started offering dedicated vehicles to display messages.
Access to Diverse Areas and Locations
Static billboards are usually not allowed in residential areas. There are certain billboard spacing standards that marketers have to follow. For residential areas, mobile billboards offer easy access, and different areas can be covered in less time. As the same banner or ad is being displayed in different areas, there is no need to invest in new banners or ads for every other area. The same vehicle with the ad can be reused.
Delivery trucks have access to most residential areas. We have the right fleet of vehicles on board to get your message to the desired area without any legal problems. Depending upon the nature and category of your business and products, you can display your message in different areas or locations.
Conclusion
The idea of mobile billboards is not limited to roads and parks only. Boats, yachts, and other types of creative spaces can also be used as mobile billboards. Some companies have even displayed their brands on passenger planes and cargo planes. The idea is to make your message unique so that you can attract more customers to your business. Currently, the demand for mobile billboards is on the rise. If you need immediate and efficient results for your business, get your message on the mobile billboards and enjoy the growth.
