Joanna Daou – Movia Media

Moving Media Blog

Why and How OOH Can Boost Customer Loyalty

In the ever-changing world of advertising and marketing, one thing remains true – customer loyalty is key for businesses to survive. Brand loyalty and trust go hand-in-hand and are both vital components that businesses must gain in order to become a top-of-mind brand. It might sound easy, but brands often miss the mark when it […]

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Reaching Consumers During Lockdown Using OOH

2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. The […]

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Taxi and Uber Driving OOH Advertisements

Advertising on taxi tops have been around for quite some time now. The idea originated in the USA in 1976 and has been adopted by many cities around the world ever since. The original concept of taxi top advertisements was simple and straightforward – a vehicle that is always near busy streets and buzzing areas […]

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How the COVID-19 Vaccine Will Affect the OOH Advertising Industry

As we gladly say goodbye to this peculiar year that’s left us feeling exasperated for what feels like a decade, hope is slowly seeping through the creeks in the form of a vaccine that may revivify our world. The COVID-19 virus has affected every aspect of our lives today. Industries are constantly trying to cope […]

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OOH Augmented Reality – A Virtual Escape

In the world we live in today, human interaction is limited as we’ve quickly adapted to socially distancing ourselves from one another. As a result, people are constantly searching for alternatives to communicate better in order to overcome social isolation anxiety. Digital mediums that provide interaction such as social media, online gaming, and streaming platforms […]

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New Year, New You – Fitness OOH Advertisements

It’s that time of year when a lot of people are ready to leave old habits behind that have been keeping them from achieving their goals and embrace new ones. We’ve all been exposed to the headlines, “New Year , New you,” or, “This Year is your Year,” at some point in our lives and […]

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OOH Advertisements #GOINGVIRAL

As we approach the new year, it’s safe to say that social media platforms have become an integral part of our daily lives. Now more than ever, businesses are depending on social media to thrive via e-commerce sales. Consumers are relying more on social media to stay updated, interact, and make purchases. According to a […]

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OOH – A Key Player in the Environmental Movement

The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]

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