April 1, 2021
As the world begins to recover from the unprecedented pandemic that has silenced bustling cities, we can only imagine what the aftermath will look like. Consumers are fatigued from a year in quarantine where digital ads have been the dominating medium and people ready to experience the creativity that other mediums have to offer. While […]
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March 25, 2021
When thinking about Out-of-Home (OOH) or digital marketing, most of the time we don’t link the two together or think about the ways they can complement each other. One offers advertisements in a more traditional manner, and the other is focused primarily on online ads and social media. However, the two actually work in unison […]
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March 18, 2021
As you walk by an Out-of-Home (OOH) ad, you are bound to use at least two of the five senses (sight, smell, touch, sound and taste) when consuming the ad. The more senses an ad can stimulate, the more immersive it is. Marketers and advertisers are constantly looking for innovative ways to create campaigns that […]
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March 11, 2021
In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. When it comes to creativity and innovation, advertisers are only really limited […]
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March 4, 2021
Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]
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February 25, 2021
I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant […]
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February 18, 2021
What is Out-of-Home (OOH) Advertising? OOH is a form of advertising that’s located anywhere outside of a consumer’s home. It can be a mix of billboards, bus shelters, transit, mobile, place-based, and digital displays. Although it is considered a traditional medium, it remains ideal for bringing value to advertisers and helping brands reconnect with consumers. […]
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February 11, 2021
Brands are always trying to keep up with the emerging trends that are driving consumer purchase behaviors. A lot of time and effort goes into creating new marketing strategies that will help brands stand out and get people talking on social media platforms. In recent years, it has become significantly more challenging to drive consumers […]
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February 4, 2021
Being human means we are emotional beings who are constantly balancing the emotional and logical inner workings of our brain. This is especially true when it comes to the decision-making process. The right side of our brain is responsible for the emotions that can sometimes drive us to make impulsive buying decisions, while the left […]
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January 28, 2021
The beauty industry is constantly evolving to help consumers feel and look their best. With the rise in beauty and health influencers changing the industry, companies are gathering more data about what consumers want from their beauty products. Consumers in the beauty industry today are more informed and connected than ever before, making them easier […]
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