April 12, 2022
Billboards during this day and age have become more than just a static piece of wood that has a picture of an ad on it. Now these ads are moving, changing, working nature into the ad, and so much more. The reasons for it are also so that the audience is more engaged in what […]
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April 9, 2022
In order to be successful, businesses need to constantly evolve and adapt. They need to find new ways to reach their target markets, and they need to find new products and services that will appeal to their customers. One of the best ways to do this is by using different kinds of programs to streamline […]
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April 3, 2022
Billboard advertisements are typically seen by all those who pass by them, be it driving by it in a vehicle, walking down the street etc. Billboard ads are typically strategically placed where the target audience of the advertisement frequents the most. However you may ask, what is the typical target audience for any billboard? Well […]
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March 18, 2022
Digital billboards have been one of the best forms of outdoor advertising for the past two decades so it is safe to say that investing in them is a wise and clever decision especially in the long run. They have many benefits that will be outlined below. Although static billboards are usually the traditional route […]
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March 10, 2022
When explaining outdoor advertising to the ordinary person, it is a strategy that allows businesses to promote their products or services outdoors and there are many different forms of it to choose from. Allowing businesses to plaster their ads onto outdoor displays where their consumers are most likely to be is a strategic and effective […]
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March 2, 2022
Billboards, also known as Out of Home, has a very bright future within the advertising industry despite the past few years. While the world was in their homes during the global pandemic, billboards were hardly seen so one would predict that as a cause of all of this, billboards would slowly become a thing of […]
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February 22, 2022
In the advertising industry there are many ways of reaching the main message to the target audience. One of the main media used most often are billboards, otherwise known as Out of Home (OOH). Out of Home is an outdoor form of advertising such as static or digital billboards, posters, street furniture, essentially any form […]
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February 15, 2022
Creating a strong and memorable billboard that really resonates with a brand’s target audience takes strategic best practices to get their message across correctly to the right people at the right place and right time. When creating an ad campaign, especially an Out of Home campaign, there are a couple of best practices to keep […]
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February 8, 2022
Advertising is a technique used to draw consumer attention to your product or service. Billboard advertising, or Out Of Home, is a major aspect of advertising and getting the correct message to consumers at the right place and the right time. Now as time passes and technology advances, trends within the industry change and brands […]
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February 2, 2022
Scott Spenser, Google’s product manager in 2010, was interviewed on the use of “second-price” auctions in the online ad auction world. Spencer had described what “second-price” auctions were and why they “minimize the need to ‘game’ the system”. “Second-price” auctions are when the person with the highest bid on an ad spot or item only […]
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