Mobile truck advertising is a highly effective way to get your brand noticed, recognized and remembered. With this method, brands have the option to utilize trucks for roadshows or mobile advertising campaigns or to mount mobile billboards on the sides of trucks for added exposure. This allows for maximum visibility and makes it easier for consumers to remember your brand. Additionally, using trucks for advertising provides a unique and dynamic platform for brands to showcase their products and services to a wider audience, leading to increased brand awareness and recognition.
The concept behind this business is to provide truck owners with an opportunity to diversify their sources of income. This means that truck owners can utilize their trucks for transporting goods, while also renting out the truck’s sides to an advertising company. By doing so, truck owners can generate additional income and make the most out of their investments.
Picture Source – azmobileads.com
The outdoor mobile media industry is experiencing consistent growth daily. Advertisers have come to understand the power of mobile billboard truck advertising, as it allows their message to travel with their target audience. This has made mobile truck advertising a highly sought-after and effective marketing tool.
Increased exposure is guaranteed with various billboard truck sizes, as it is impossible to overlook such a large presence on the road.
Starting in 2015, Movia expanded its operations to include the fabrication of custom mobile billboard trucks. These trucks are constructed with the highest standards and feature a design that allows for easy banner changes. The sturdy framing system on our trucks enables banners to be switched out in just over an hour, regardless of the weather conditions. This ensures that banners are always displayed in an unwrinkled and secure manner, giving advertisers peace of mind and maximum impact.
Your advertisement will maintain a sleek and professional appearance throughout the entire advertising campaign.
We provide the option of a mobile billboard truck without lights, or one that is backlit for a stunning, eye-catching appearance. Our trucks can also be equipped with real-time GPS units, giving you or your client the ability to track the truck’s route and location in real time. Additionally, we offer PA systems and other customizable features to meet your specific needs. Our custom fabrication process allows us to modify the body size to fit your requirements and fabricate on any chassis, giving our clients the freedom to choose their preferred vehicle or manufacturer.
Whether you aim to establish a mobile advertising business, grow an existing advertising venture, or use the truck to promote your current business, our mobile billboard trucks will guarantee the attention you seek.
Designing for Billboards
Picture Source – Penji. co
Billboard advertising is not as straightforward as merely placing a logo and brand name on a tarp. To maximize its effectiveness, billboard advertising requires a well-planned and strategic design approach.
When creating your billboard design and overall outdoor advertising marketing plan, there are several important factors to take into consideration.
Less is more
When it comes to design, simplicity and clarity are key. The advertisement must make a lasting impression in just a few seconds, so using bold colours and clear, concise language is crucial. A good rule of thumb for copy length is to aim for seven words or fewer. To reinforce your brand identity, utilize the brand’s primary colours, and leave enough white space to allow your message to stand out.
Demonstrate, rather than merely describing
Successful marketing campaigns convey captivating stories that linger in the mind even after viewing. This is a fundamental principle in public relations and marketing. The challenge for designers is to strike a balance between familiarity and originality – the design must be recognizable yet intriguing and distinctive enough to make a lasting impact.
Think creatively and unconventionally
To make your design stand out, consider unique and unconventional approaches that make use of the surrounding environment. For example, if electrical wires obstruct your billboard, try incorporating them into the design for a creative solution. Some marketers also incorporate lighting effects and three-dimensional elements to enhance the design. Remember, don’t be confined by the limitations of the image itself and be open to exploring other design elements.
Choosing the best location
An excellent design is of no use if it is not placed in a prime location. Securing a favourable spot for your billboard can significantly impact its success. Consider factors such as visibility, traffic speed, target audience, and proximity to the road when selecting a location for your billboard. Adjust the design elements accordingly to the location and view it from the perspective of the intended audience.
Creative Mobile Billboard Trucks Idea –
Billboard trucks are a common sight in our daily lives. We may see them while commuting, walking, or even from a window. This is because these mobile advertisements are a key player in outdoor marketing, pushing the boundaries of what a billboard can be.
In the world of advertising, billboard trucks are a highly effective tool that offers numerous advantages. We could go on and on about their exceptional benefits, such as their high visibility, backed by statistics, or the multitude of customization options available. But instead of just talking about it, we believe it’s best to let the results speak for themselves and show you the impact of these mobile billboards.
“13 effective mobile billboard truck designs and their strengths are outlined below.”
Picture Source – Movia Media
But before that, here’s a brief explanation of what a billboard truck is and its purpose in outdoor advertising. A billboard truck is a type of mobile advertisement, essentially a truck with an advertisement attached to its exterior surface.
Advertising trucks used to only transport goods between manufacturing sites, but now it’s common to see billboard trucks specifically for marketing purposes.
Advertisements on trucks are typically displayed using vinyl sheets, similar to a regular billboard. Some billboard trucks are now designed with LED lights, giving a contemporary touch to marketing on the move.
When creating a billboard truck, it’s important to keep your objectives in mind. These vehicles can serve multiple purposes:
- Enhance brand recognition
- Boost sales
- Impact buying decisions
- Enhance brand loyalty
Certainly, all billboard trucks aim to attract their target audience. Let’s examine these examples to understand how they achieve these objectives.
1. This Get Cracking Truck
Picture Source – Movia Media
Let’s begin with a well-known brand – Get Cracking advertising truck that showcases local Ontario farmers in an inventive way. Observe how the company name is not prominently displayed with large fonts. Get Cracking is such a recognizable brand that when someone sees an egg, they associate it with Get Cracking. This billboard truck is an excellent example of enhancing brand loyalty.
2. Pet Smart
Picture Source – Movia Media
Pet Smart’s billboard is simple but appealing. The striking typography of their “Now Open” message and pet imagery alert the viewer of a new store in the area.
The location and time are stated clearly in straightforward language. This is ideal for enhancing brand recognition. People who previously would not have thought of visiting Pet Smart might be attracted to a new presence in their vicinity.
3. This Inspirational Canadian
Picture Source – Movia Media
Simplicity can be highly effective. This billboard for Clearly Canadian demonstrates how carefully chosen words can create an emotional impact.
Additionally, its cutting-edge LED lighting makes it visible 24/7. The message is being spread by 10 trucks – 2 in Toronto and 4 each in Atlanta and Seattle. This effectively raises brand recognition.
4. T-Mobile’s LED Truck
Picture Source – Legion LED Truck Sales
This is what a successful LED billboard truck looks like at night – bold, vibrant, and appealing. T-Mobile’s recognizable pink colour always makes a statement. Along with the memorable wording and top-notch imagery, this advertisement is irresistible. It aims to sway a buyer’s decision.
5. This Eden “Food for Change”
Picture Source – Movia Media
Sometimes, to influence a viewer’s decision, a picture is worth a thousand words. A strong image is sufficient to generate interest if you have a brand that supports a good cause. This mobile billboard truck for Eden “Food for Change” showcases their mission in full view, highlighting dignity, respect, and hope. The logo is displayed at the bottom of the truck’s billboard.
6. Walmart & Cookware Company Truck
Picture Source – Movia Media
This is a joint venture between Walmart and the Cookware Company aimed at boosting interest in their Greenlife brand. The eye-catching colours combined with the high-quality cookware imagery will immediately capture the attention of passersby. It successfully influences the buyer’s decision by highlighting Healthy Ceramic Non-stick Cookware.
7. Coca-Cola’s Christmas Truck
Picture Source – The Fact Site
Another company that skillfully embraces the holiday season is Coca-Cola. Every December, they are known for showcasing one of their mobile billboard trucks. Their recognizable logo and red colour pair perfectly with any theme, especially the vintage Christmas imagery. This evokes feelings of nostalgia and creates a desire to enjoy a coke with loved ones. It is a wholesome approach to boosting brand loyalty.
8. PETA’s SeaWorld Campaign
Picture Source – SeaWorld of Hurt
Regardless of one’s opinions on PETA, one certainly knows how to elicit a reaction from the public. This mobile billboard truck showcases how a nonprofit organization can utilize marketing strategies to its benefit. The impactful imagery combined with memorable phrases creates a powerful call to action or inaction, depending on the interpretation.
9. Mr. Lube
Picture Source – Movia Media
Mr. Lube creatively announced the opening of two new stores in Kitchener and Orillia, Ontario, with a clear and catchy billboard. It showcases appealing imagery and a recognizable theme, along with clear typography that indicates the exact locations. The prominently placed logo in the center of the billboard effectively encourages customers to visit the stores.
10. This Johnson and Starr Ad
Picture Source – Movia Media
Who doesn’t need assistance in settling high or overdue property taxes? If you are skeptical of phone calls and online advertisements, this billboard truck is sure to build trust.
Johnson & Starr’s mobile billboard truck creatively depicts a man on horseback pursuing the bull of unpaid property taxes. The real-life scenario depicted with complementary colours not only looks appealing but also attracts attention to the title which captures the viewer’s interest.
11. The Beatles
Picture Source – Big Traffic
This LED billboard makes use of its recognizable factor to attract attention. The iconic faces of The Beatles are prominently displayed on the truck, ensuring that fans of the band cannot miss it.
The employment of eye-catching colours and vivid lighting energizes people for a performance. Furthermore, the adornment resembles an actual theatrical stage, which is an amazing way to boost sales.
12. This Wholesale Club Truck
Picture Source – Movia Media
The Wholesale Club billboard truck captures attention with its blend of humour and creativity. Its memorable slogan, combined with visually striking imagery, creates an optical illusion that nearly convinces the viewer that there is an actual vegetable rack inside the truck. This ad effectively combines entertainment and marketing, making it an enticing proposition to potential customers.
13. KitKat Truck
Picture Source – My VA301 Blog on WordPress.com
This mobile billboard is self-explanatory and doesn’t require further clarification. Isn’t it?
This advertisement from Nestle effectively leverages the power of shock value to boost sales. With its recognizable slogan and a full wrap design mimicking an actual KitKat bar, the creativity in this ad is unmatched.
Conclusion
In conclusion, I must say that mobile billboard trucks offer a unique and versatile platform for businesses to advertise their products and services. With the ability to reach a large audience, generate brand awareness, and capture the attention of customers on the go, mobile billboard trucks are a cost-effective way to promote your business. From custom designs and interactive displays to utilizing advanced technologies such as augmented reality (AI), the possibilities for creative advertising ideas with mobile billboard trucks are endless. With the right strategy, businesses can successfully tap into various powerful advertising tools to reach their target audience and achieve their marketing goals.
