Moving Media Blog

How the COVID-19 Vaccine Will Affect the OOH Advertising Industry

As we gladly say goodbye to this peculiar year that’s left us feeling exasperated for what feels like a decade, hope is slowly seeping through the creeks in the form of a vaccine that may revivify our world. The COVID-19 virus has affected every aspect of our lives today. Industries are constantly trying to cope […]

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Hyperlocal OOH Advertising Is More Important Than Ever

As we collectively sit and wait for the COVID-19 vaccination to arrive, we find ourselves completing our holiday shopping from the comfort of our couches or from our neighbourhood businesses. What’s extremely daunting to advertisers is how the brands that they promote will reach their audiences in a way that’s still effective and engaging. With […]

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The Fate of the Furious billboard at the Eaton Center.

Why Location is Important in OOH Advertising

When it comes to out-of-home (OOH) advertising, location is perhaps one of the most important aspects to consider when deciding on a marketing strategy. Unlike TV, online, or radio ads, OOH is the only advertising medium that is able to change its location to maximize the amount of impressions it creates. Whether you’re using billboards, […]

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OOH Augmented Reality – A Virtual Escape

In the world we live in today, human interaction is limited as we’ve quickly adapted to socially distancing ourselves from one another. As a result, people are constantly searching for alternatives to communicate better in order to overcome social isolation anxiety. Digital mediums that provide interaction such as social media, online gaming, and streaming platforms […]

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A funeral services OOH billboard with an old woman in a dress and the message "You always said you wouldn't be caught dead in that dress. You'd better tell them now."

The Most Controversial OOH Advertisements

The advertising industry is known for using creativity, innovation, and that ‘shock’ factor to captivate consumers into buying a product or service. Because of this, many advertisements can be seen as controversial. It seems that sometimes ads can spark more interest in an audience while other times they can be so controversial that the company […]

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Canadian Travel Behaviour and OOH During the Pandemic

Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]

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University's billboard with the text "You in the back" is not your name.

The Use of OOH in The Academic World

During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]

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New Year, New You – Fitness OOH Advertisements

It’s that time of year when a lot of people are ready to leave old habits behind that have been keeping them from achieving their goals and embrace new ones. We’ve all been exposed to the headlines, “New Year , New you,” or, “This Year is your Year,” at some point in our lives and […]

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A Spotify holiday ad that says 'Everyday is Christmas'.

Most Effective OOH Ad Campaigns for the Holiday Season

As the holidays approach us, it becomes more important than ever for companies to produce creative, exciting, and festive advertising campaigns to drive consumer engagement and increase sales. With events such as Christmas, Black Friday, and Boxing Day, it’s no wonder why these weeks are the busiest of the year, especially when considering companies increase […]

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What DOOH Has In Store For 2021

It’s no surprise that 2020 has been a rough year for advertising in general. The Out-of-Home (OOH) industry specifically has taken a significant hit due to the unpredictability of the pandemic. However, despite these discouraging facts, Digital Out-of-Home (DOOH) advertising is said to take on a larger role in 2021. According to a recent eMarketer […]

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