Moving Media Blog

Person using a responsive billboard

Changing the Future of OOH Advertising with AI

In our rapidly advancing world, artificial intelligence (AI) is changing the future of out-of-home advertising (OOH) in order to survive. Traditional OOH advertising cannot compete with online advertising, due to the accuracy and relevance online. Hence, the importance of AI in this space is clear, its more than just digital displays, as it delivers engaging […]

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How Much Does it Cost to Put Up a Billboard?

From driving out in the rural areas of Canada to the bustling streets of downtown Toronto, billboards are inescapable mediums that catch our eyes everywhere we go. We can’t click them away or skip a massive billboard after 5 seconds of viewing. Something so big and captivating must be ridiculously expensive to put up right? […]

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View of Denver with mountains in the background

OOH Advertising in Denver: Why it’s a Great Market

Nicknamed “Mile High City” because its elevation is exactly one mile above sea level, Denver, Colorado is on the rise as a prominent out-of-home (OOH) advertising hub in United States. Denver is the largest city in Colorado which means there’s plenty of space for brands to exhibit their OOH advertisements. Similarly, it’s home to one […]

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Photo of Casper's logical puzzle out-of-home advertisements in New York subway

Why every startup should invest in OOH advertising

Thanks to recent technological advances and development, out-of-home (OOH) advertising is now more affordable than ever compared to other traditional media and newer digital media. If you’re a small business owner in search of innovative marketing strategies that increase brand awareness, you should look no further and invest in OOH today. Out-of-home is one of […]

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How Much Does it Cost to Advertise on a Billboard?

We see them all the time, those giant 14’ H X 48’ W signs that are lit up in busy intersections and major highways. Telling us to buy that new shade of lipstick, or to remind us that McDonald’s uses 100% arabica beans in their coffee. Billboards are in your face and there’s nothing anyone […]

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Moving through the Pandemic: OOH Market in NY

As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed.  Before the […]

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Amazon billboard in Times Square advertising new Amazon Prime Video original series, Good Omens

Top 7 Out-of-Home Spenders of 2019

In the digital age, some of the biggest companies in the world are increasing spending in out-of home (OOH) advertising. In their 2019 annual report, the Out of Home Advertising Association of America (OAAA) named the 7 megabrands below as the biggest OOH advertisers – ranked in order of OOH spending. This article outlines why […]

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Billboard for United Way that says "we're si feet behind you"

7 Best COVID-19 Billboards

Amidst the global pandemic, the advertising industry has once again shown that nothing can bring it to a halt. Worldwide, COVID-19 has led numerous businesses to pause normal operations, with some even being forced to shut down temporarily or permanently. It’s true that some of these closures and shutdowns will have long-term effects on the […]

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billboard ad

How Much Does it Cost for a Billboard Ad?

So you’ve decided to showcase your latest marketing campaign using a billboard. You have an exciting new product, already know your target market and now you just need to know the cost.  Billboard ads have been around for decades and are still considered one of the most effective and cost efficient marketing solutions in the world. A […]

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6 Ways to Make your Outdoor Ad Campaign Stand Out

Nowadays, when people are out of their homes, they’re either in a hurry or constantly distracted by their phones. On top of that, with hundreds of distractions everywhere, your outdoor ad campaign can quickly get lost in a crowded advertising landscape and go unnoticed. This article outlines 6 key ways you can optimize your company’s out-of-home (OOH) marketing by making your campaign more memorable and eye-catching to people on-the-go for just a few more seconds – because every second counts when it comes to your return-on-investment (ROI).

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