Moving Media Blog

Why Tech Companies Opt for OOH Advertising

Technology has been synonymous with big brand digital names such as Apple, Google, Snapchat, and Instagram for as long as we can remember. These online platforms have created brand awareness, transforming digital marketing as we know it. However recently, these tech companies have gone old school, committing to outdoor billboard advertising and Out-of-Home (OOH) advertising […]

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Marlboro old ooh ads

Clever Ways Tobacco Brands Avoid Legal Dispute When Advertising

Although there are strict measures and regulations imposed on tobacco brands, they still advertise their products legally. These brands are able to maneuver and bypass the rules creatively. They can get consumers engaged with their ads through tremendous spending, not only on advertising, but also on sponsorships, events, promotions, premiums, and other marketing strategies. Tobacco […]

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Tips for Choosing the Right Commercial Truck Insurance

The Coverage Provided When Your Commercial Truck Is Insured Can Come In Very Handy The importance of insurance cannot be overstated at any point. Insurance provides a good backing in case of any disastrous events. You can claim for the liability and easily get the finances needed for taking corrective measures. If you have commercial […]

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How OOH Advertising Can be an Effective Storytelling Device

Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this […]

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Tips To Make OOH Advertisements Effective

The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]

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A Look Into the UK’s OOH Scene

By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. Recently, UK advertising companies […]

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DOOH and Programmatic OOH Advertising Takes Off In China

Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently […]

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virgin out of home ads

Telecom brands achieve immeasurable success through OOH ads

Nowadays, people communicate through cell phones, landlines, or the internet on various applications and online platforms. Wherever you go, you’ll find people staring at their phone screens, texting, emailing, tweeting, and talking. At this point, we can’t really live without interacting with our families and friends through social media platforms. According to emarketer, the average […]

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Summer 2021 OOH Advertising Trends

With vaccines rolling out by the millions in the U.S., things are looking good for the future of Out-of-Home (OOH) advertising. Even last summer, we saw restrictions begin to ease as the warmer weather allowed people to do many outdoor activities while still staying safe and socially distancing. If all goes according to plan, it […]

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