Moving Media Blog

A Conversation With Movia’s Founder & CEO: Casey Binkley

Casey Binkley founded Movia in 2017 with the intention of realizing the potential for truck-side advertising real estate. Today, Movia is the only mobile billboard/truck wrap supplier that incorporates GPS tracking and Impression Analytics into its offering – capturing where the trucks are at any given moment, who is seeing them, and how many impressions […]

Read More

Toronto Out-of-Home Advertising is Making an Impact

Populated by 6.25 million people and over half of its residents born outside of the country, Toronto is considered one of the most multicultural cities in the world. And for this very reason, Toronto is an extremely unique region to advertise in via the out-of-home (OOH) medium. With access to markets of all varieties, the […]

Read More

Sports brands use creative OOH ads to reach and engage with fans

Life is getting back to normal gradually as more than 3.57 billion doses have been administered across 180 countries, according to data collected by Bloomberg. The latest rate was roughly 30.2 million doses a day. In the U.S., 337 million doses have been given so far. In the last week, an average of 519,678 doses […]

Read More

Consistent increase in Digital Outdoor Advertisements

OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]

Read More

7 Tips for Designing Head-Turning OOH Ads

As a business owner in a highly competitive business environment, you need to develop a strategy that makes your business stand out from the crowd. One of the most effective ways for you to do this is through out-of-home (OOH) advertising.   In simple terms, OOH advertising is the act and art of displaying and creating […]

Read More

The Dark Horse of OOH Advertising: Australia

The impacts of the COVID-19 pandemic on the out-of-home (OOH) industry was felt across the globe—Australia being one region of no exception. Almost 17 months have passed since March 2020 and as the dust begins to settle and we can start to understand how things will take shape from a long-term perspective, the outlook for […]

Read More

Street Furniture Advertising- Creative way for Brand Awareness

OOH Advertising is constantly evolving. As the years have gone by, it has transitioned. Today, the global market for OOH accounts for about $29 billion, which is a significant amount. The outdoor advertising market is one of the oldest and most enduring markets for advertising. What is the reason for this? New capabilities and creativity […]

Read More
burger king billboard

How the Fast Food Industry is Shaping OOH

By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course. So, no matter the industry you operate out of, each OOH medium- whether that is a billboard, digital programmatic advertisement, or a truck side advertisement, can all have […]

Read More
Gillette pride campaign

How Brands Celebrated Pride Month

There are around 9 million members of the LGBTQ+ (lesbian, gay, bisexual, transgender, queer) community living in America. Marketers should not turn their heads off the powerful voice of this group as they have strong purchasing power that could turn things upside down. There are more brands than ever advocating the community with emblematic celebration […]

Read More
x [contact-form-7 404 "Not Found"]