Moving Media Blog

How OOH Is Changing the Game For Music Advertisements

As one of the oldest art forms on earth, creating and listening to music is something that we’ve had the pleasure of indulging in for thousands and thousands of years. Music is something that brings people together, across all languages and all cultures. It’s also what sets great musicians and artists apart. In today’s world, […]

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Bringing Virtual Reality Back into The Real World: Social Media and OOH

With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]

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The Importance Of OOH For Climate Change

We’re living in a time where we have just over a decade to stop the irreversible damages of climate change. As we become increasingly aware of the detrimental environmental impact we have on the earth — especially considering the frequency of fires, flash floods, hurricanes, and droughts – more of us have begun to make […]

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Image of streaming service logos and names, includinghulu, Apple TV, Netflix, Amazon Prime Video, and HBO Max.

Netflix, Amazon Prime, Disney+: Why Streaming Services LOVE OOH

Let’s face it — no one has the patience to wait for an episode of their favorite show to come out every week anymore! These days, people would much rather binge-watch shows at their leisure. In just the past two years, the US saw a decline of more than 7 million households subscribed to PA […]

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Changing the World with OOH: One PSA At A Time

The role that OOH advertising plays in our society not only benefits brands and companies who are looking to sell something, they also benefit organizations and NGOS looking to help people. The OOH industry oftentimes provides free advertising space, or at the very least a reduced cost, for charitable causes and calls-to-action. According to the […]

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“Successful Brands Allocate 13% of Ad Budget to OOH” – WARC

Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]

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OOH Can Take You From the Big Screens to the Small Ones

There’s no denying that, in today’s world, digital marketing is one of the most popular forms of advertising. Especially when considering the continuing advancements in technology and the fact that this pandemic has forced people to stay indoors and online. However, that doesn’t mean that traditional mediums should be left behind. According to Statista, out-of-home […]

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Creative billboard from All State that says "Mayhem is Everywhere"

How to Win Consumer Trust with Out-of-Home Advertising

Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands?  Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence.  According […]

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OOH Makes A Big Impact on Political Advertising

In recent months, a plethora of political movements have taken place — specifically in North America. The 2020 American election cycle is in full swing, the wave of protests and conversations surrounding the Black Lives Matter (BLM) movement began, and we’ve come to the realization that flattening the curve of environmental destruction is just as […]

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OOH displays

Use OOH to Drive Awareness to your Service

The service category is making strides, as the global economy looks to experience a long term shift from products to services – and services are becoming a large part of the GDP.  For most service-based brands it can be challenging to reach your target audience, especially with the competition. Out-of-home (OOH) advertising can help drive […]

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