Advertising is a technique used to draw consumer attention to your product or service. Billboard advertising, or Out Of Home, is a major aspect of advertising and getting the correct message to consumers at the right place and the right time. Now as time passes and technology advances, trends within the industry change and brands need to keep up with these trends in order to be received the way they would like by the consumers they are targeting. Below are some of the top trends for the year 2022 and how brands should reevaluate their strategies to ensure the best results for their campaign runs for the year.
Technology
One of the more obvious trends that is seen annually is advancements in technology. As it advances, marketers and advertisers need to adapt to these changes and incorporate them into their work to reach the target audience as effectively as possible. Reaching consumers at the level that they are when it comes to these types of trends will catch their attention quicker than an ordinary ad. They will be pleasantly surprised by the fact that your company is on top of what is popular and in trend that they will have more confidence in using your product or service being advertised.
The ongoing trend today is digital billboards, moving billboards, and interactive ads. Digital billboards are becoming increasingly popular and more specifically, 3D billboards. 3D billboards were the main OOH trend in 2021 and continue to amaze consumers who stumble upon them on their morning commute. THey made their way through many large reaching brands being placed all around the world like the Balenciaga x Fortnite ad seen below. Moving billboards such as truck advertising is also a very trusted and effective form of advertising as you can reach your consumer exactly where they typically are rather than placing a static billboard hoping your consumer will pass by it. Finally, interactive digital billboards are very effective as you can show your consumer visually how to use your product or service and allows the consumer to feel included, increasing brand loyalty and strengthening consumer trust.
Source: Houston, A. (2021, September 23). Ad of the Day: Balenciaga’s 3D Fortnite billboard wows London, New York, Tokyo & Seoul. Retrieved February 8, 2022, from The Drum website: https://www.thedrum.com/news/2021/09/23/ad-the-day-balenciaga-s-3d-fortnite-billboard-wows-london-new-york-tokyo-seoul
Environmental Care
Consumers are becoming more and more aware of how their ecological footprint is important to save the planet we live on and that means looking for the most eco-friendly products and services out there. As a cause of this, brands need to become more eco friendly as well when it comes to packaging, the product itself, and the process of creating the product. Having that transparency with your consumers will allow them to trust you more and will choose your brand over other non-environmentally conscious brands.
Photo by ready made from Pexels
Story Telling
Consumers love a good story when purchasing a product, it allows them to be a part of something bigger than themselves especially when the story tugs on their heartstrings. Having a story attached to a product or service also allows consumers to remember your brand over competitors. Now, experts state that storytelling will be seen a lot more in 2022, especially when it comes to Out of Home. Billboards will be used to tell a story, but in pieces, creating a sort of cliffhanger for consumers that they will have to wait for the next ad to piece together. However, when it comes to storytelling, brands must ensure that these stories draw in the consumer to want the product or service and almost need it as a cause of being so convinced by the moving storyline. It is not enough to just see a story anymore, the brand must be the problem solver in the story allowing the consumer to have a form of love for the brand like no other.
Photo by Vlad Alexandru Popa from Pexels
Consumers are very easily persuaded to buy your product or service if your brand has a good convincing story, is doing your part in saving the environment, and is very engaging in selling your service or product. Trends come and go however these three trends are seeing promising progress within the next few years, and if your brand does it right, you can come out on top for a very long time.
