mobile billboard – Movia Media

Moving Media Blog

Mobile Truck Ads That Made Us Stop and Stare

Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]

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How Privacy By Design Will Impact the Outdoor Advertising Industry

How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]

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Targeted Advertising and OOH

Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]

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OOH Advertising and its Role in Law Enforcement

OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. Not many […]

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Back-to-School and OOH

Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]

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A Conversation With Movia’s Founder & CEO: Casey Binkley

Casey Binkley founded Movia in 2017 with the intention of realizing the potential for truck-side advertising real estate. Today, Movia is the only mobile billboard/truck wrap supplier that incorporates GPS tracking and Impression Analytics into its offering – capturing where the trucks are at any given moment, who is seeing them, and how many impressions […]

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A digital billboard that says "Me: It's okay the breakup was mutual" and the other side says "Also me: Sad Indie Song"

Why Storytelling is the Top Trend for OOH in 2021

Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]

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A Bud Light truck-side ad with the message "Cheer your team, as a team".

How to Make Your Mobile OOH Advertisement Stand Out

Out-of-Home (OOH) advertising has many different types of mediums. But one of the most exciting ways you can make your ad campaign stand out is through the use of mobile advertising. By placing your ad on a truck-side, passersby from all kinds of geographic areas will be able to watch your ad in motion. The […]

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A Coach advertisement billboard on a sidwalk.

Why OOH Pairs Exceptionally Well with Alternative Forms of Advertising

Out-of-home (OOH) advertising continues to rise in popularity as companies make use of enormous billboards to increase their exposure. Traditional radio, television, and online advertisements aren’t always enough to reach a mass audience. By including several different mediums of advertising within a campaign, companies are able to market their products and services in the most […]

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