February 9, 2025
In this digital age, brands face increasing challenges in capturing and retaining consumer attention. Traditional advertising channels are becoming less effective as audiences see and react to too many ads during a day, including static billboards, television commercials, and digital ads. As consumers grow desensitized to these traditional methods, brands must seek new ways to […]
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February 7, 2025
Many brands heavily rely on social media to advertise their local businesses. While platforms like Instagram and TikTok offer features like behavioural and custom audiences, the volume of ads and organic content makes it challenging to stand out. People often scroll past ads without noticing them, engagement rates are dropping, and algorithms usually limit organic […]
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February 20, 2024
Digital billboards present a potent means for businesses seeking to connect with their intended audience with accuracy and resonance. However, crafting genuinely impactful digital billboard advertising campaigns necessitates a grasp of advertising psychology. Within this blog post, we’ll delve into several pivotal psychological tactics that can aid in the creation of prosperous digital billboard advertising […]
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September 15, 2023
Image source: www.vecteezy.com You’ve got 99 problems, transit advertising should not be one. Advertising by itself is one tricky business. There are so many variables to consider from location, to ROI, to target audiences, and the list goes on. When you add transit advertising into the mix, things can get even pricklier. Now, it’s no […]
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June 13, 2023
By Antonia Mungal By nature, audiences crave connection. They seek out stories and valuable narratives that create connection, inspire thought and tap into their emotions. In today’s fast-paced world, effective advertising is crucial for brands to stand out and make a lasting impression on their audience. While traditional methods of advertising still hold their ground, […]
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June 2, 2023
Image source: pexels.com Data is the new oil. Just as oil fueled the industrial revolution, performance data has been proven to be the arsenal behind the success of targeted advertising campaigns. Simply put, the success of a marketing campaign depends on three main things: If we are to define the success of a truck campaign, […]
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April 20, 2023
By Hitesh Sharma and Rose Sugatan As we step into 2023, advertising through mobile billboards continues to be a potent means of reaching a wide audience with a targeted message. One popular variant of this advertising technique involves affixing billboards on moving vehicles that ply different routes within the city. This approach enables marketers to […]
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April 16, 2023
It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. Out of home advertising (OOH) […]
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April 12, 2023
Outdoor advertising refers to any form of advertising that is displayed outside, usually in public spaces. It is a highly effective way to reach a wide audience because it has the potential to reach people who are not actively seeking out advertising, unlike online ads or commercials that can be skipped or blocked. Outdoor advertising […]
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April 7, 2023
Introduction to OOH and Twitter advertising: As businesses aim to capture the attention of their target audience, they have to explore various marketing channels. Out-of-home (OOH) advertising and Twitter advertising are two such channels that have proved to be effective in driving brand awareness and generating leads. Here, we’ll explore how OOH and Twitter advertising […]
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