Branding – Movia Media

Moving Media Blog

How Can Technology Help You Manage the Movement of Your Mobile Billboards?

Technology has a constant impact on our lives and there are numerous changes occurring constantly that influence the quality of our living and business. Technology became a mandatory part of any business functioning and one of the crucial conditions for business growth. Advertising, therefore, became digital and besides classic popup ads that we see every […]

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Truck Side Advertising Vs. Traditional Billboard Advertising

Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]

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OOH and The Art of Storytelling

When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. Steven Spielberg did not expect the influence that Jaws would […]

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MEASURING OOH ADVERTISING RESULTS AGAINST KPIs

UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]

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6 Important Things For Building A Good Brand

The brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of another. It can be used in marketing and advertising. A brand typically comes to mind when people think about the company which created it. The brand might include words like “quality,” “trustworthy” and “reliable.” Brands are […]

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Oakland, California skyline

Fastest-Growing Cities in America: Where to Advertise Next With OOH

Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]

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