Branding — Movia

Moving Media Blog

8 Great Billboard Truck Campaigns and Why they Work

Written by: David Leo and Alma Escudero In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with […]

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Mobile Billboard Marketing and CPM’s: Your Guide.

Cost per thousand (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. What does it mean? Cost:Total amount spent on advertisement Total impressions: No of times ad was loaded on the page Companies aim to achieve a CPM between $1 – $10 (In other words – spending $1-$10 […]

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What is Out of Home Advertising All About?

Written by: Alma Escudero and David Leo Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar […]

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12 Things To Keep In Mind If You’re Using Vehicles For Advertisement

Image Source: https://unsplash.com/photos/68BBDyysBgc Are you looking for a new way to advertise your business? If so, you may want to consider using vehicles. Vehicle advertising can be very effective, but it’s important to keep a few things in mind if you’re going to use this marketing strategy. In this blog post, we will discuss the […]

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Choosing a Reliable Freight Forwarding Service

Image source: https://unsplash.com/photos/kGoPcmpPT7cImage source: https://unsplash.com/photos/kGoPcmpPT7c When you need to transport goods from one place to another, you have a few different options. You could try to do it yourself, but that would be very difficult and time-consuming. You could also hire a truck driver to take care of the transportation for you, but that can […]

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How Mobile Billboards Are The Best Bang For Your Buck!

Written by: Sonia Kaila & Maya S. Have you ever tried a new recipe that surprisingly turned out finger-licking good, but the real bummer was that there wasn’t anyone around to compliment you?  Doesn’t this sound familiar to not having an audience? Now let us guess, maybe one of the reasons you are shying away […]

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How to Measure Results With Truck Ads

The advertising options seem limitless because nowadays there are so many options. Whether we like it or not, we see advertisements everywhere we go, from billboards to mobile ads. It’s been long understood that measuring Out of Home (OOH) Advertisements is a bit trickier to do because you can’t be guaranteed exposure.   While internet advertising […]

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Reasons for Start-Ups To Embrace Outdoor Advertisements 

While the new ways of digital advertising are highly effective in getting your brand to stand out from its competitors, we cannot underestimate the effectiveness of the old-school method of outdoor advertisements.  This is especially true for start-up businesses that need maximum exposure with little investment. Outdoor advertising delivers just that—more output with less spending.  […]

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How To Make The Perfect Advertisement

IMAGE SOURCE: https://www.pexels.com/photo/street-lights-802024/ As the person who gets to do most of the marketing in your company, you must have asked yourself so many times what makes the ad stand out from the others. According to the entire science of marketing and advertising, there is no magic formula that can help you produce the perfect […]

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Why Advertising on Trucks is Perfect for Small Businesses

Written by: David Leo and Alma Escudero As a small business one of the trickiest things to help your business grow is to decide how to market and advertise your company. There are plenty of different routes for you to take including advertising on T.V or radio, or in the print sphere with magazines or […]

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