November 30, 2022
It’s been long understood that measuring Out of Home (OOH) Advertisements is a bit trickier to do because you can’t be guaranteed exposure. While internet advertising tools count precisely how many clicks an ad generated and TV and radio allow you to capture ratings figures, OOH ads display in the physical world where such metrics […]
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November 22, 2022
Written by: Alma Escudero and David Leo Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar […]
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November 17, 2022
Image source: https://unsplash.com/photos/kGoPcmpPT7cImage source: https://unsplash.com/photos/kGoPcmpPT7c When you need to transport goods from one place to another, you have a few different options. You could try to do it yourself, but that would be very difficult and time-consuming. You could also hire a truck driver to take care of the transportation for you, but that can […]
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November 17, 2022
Written by: Sonia Kaila & Maya S. Have you ever tried a new recipe that surprisingly turned out finger-licking good, but the real bummer was that there wasn’t anyone around to compliment you? Doesn’t this sound familiar to not having an audience? Now let us guess, maybe one of the reasons you are shying away […]
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November 8, 2022
Written By: Sonia Kaila & Maya S. “A show without an audience is nothing, after all. In the response of the audience, that is where the power of performance lives.” – Erin Morgenstern, The Night Circus. No matter what industry you are in and how big or small your marketing goals are, you need a killer […]
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November 7, 2022
While the new ways of digital advertising are highly effective in getting your brand to stand out from its competitors, we cannot underestimate the effectiveness of the old-school method of outdoor advertisements. This is especially true for start-up businesses that need maximum exposure with little investment. Outdoor advertising delivers just that—more output with less spending. […]
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November 3, 2022
IMAGE SOURCE: https://www.pexels.com/photo/street-lights-802024/ As the person who gets to do most of the marketing in your company, you must have asked yourself so many times what makes the ad stand out from the others. According to the entire science of marketing and advertising, there is no magic formula that can help you produce the perfect […]
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November 3, 2022
Written by: David Leo and Alma Escudero As a small business one of the trickiest things to help your business grow is to decide how to market and advertise your company. There are plenty of different routes for you to take including advertising on T.V or radio, or in the print sphere with magazines or […]
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November 2, 2022
Con la tecnología avanzando cada vez más rápido, las empresas buscan la manera más eficiente de publicitar sus marcas, una de las favoritas es “Internet” en donde pueden mostrar sus anuncios en videos, páginas web o aplicaciones celulares. Sin embargo, los formatos de publicidad tradicional, tales como los volantes, las vaya publicitarias, o los camiones […]
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October 28, 2022
Written By: Sonia Kaila & Maya S. “It is a healthy choice for breakfast at an affordable price,” said the salesperson standing at the local grocery store where I usually go for shopping. I picked up the box and looked at the ingredients. With so many brands available in the market, sometimes it’s overwhelming to […]
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