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Moving Media Blog

How to Plan a Successful Marketing Strategy for Your Small Business

In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]

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How To Maintain And Take Care Of Your Truck

Image Source: https://pixabay.com/photos/highway-road-trucks-vehicles-3392100/  Do you own or manage a truck? If so, it’s essential to know how to maintain and take care of your truck. Failure to do so can lead to costly repairs and decreased vehicle longevity. Trucks are a crucial tool in any industry. Whether you own a plumbing company, have your own […]

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Truck Side Advertising Vs. Traditional Billboard Advertising

Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]

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OOH and The Art of Storytelling

When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. Steven Spielberg did not expect the influence that Jaws would […]

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Driving Change: Non-Profits and OOH Advertising

Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. “They give shape to our boldest dreams, highest ideals, and noblest causes.” Over 1.3 million non-profits […]

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The Benefit of OOH Advertising in the World of Activism

Right now, a woman’s right to choose is being jeopardized by the government legislature. Women are being silenced in the government, as if they don’t have issues with the new abortion laws being proposed, and it seems like they can’t receive the attention they need. There is a way for non-profit organizations to bring attention […]

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How Privacy By Design Will Impact the Outdoor Advertising Industry

How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]

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