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How Privacy By Design Will Impact the Outdoor Advertising Industry

How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]

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Targeted Advertising and OOH

Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]

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OOH Advertising and its Role in Law Enforcement

OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. Not many […]

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The Resurrection of OOH Advertising Post-COVID-19

OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. For a while, OOH advertising was […]

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Back-to-School and OOH

Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]

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Top Brands Using OOH in 2021

Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. In the same way, we can look at smaller brands for how they build their OOH strategy through hyperlocal/hyper-focused ads, we can […]

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Toronto Out-of-Home Advertising is Making an Impact

Populated by 6.25 million people and over half of its residents born outside of the country, Toronto is considered one of the most multicultural cities in the world. And for this very reason, Toronto is an extremely unique region to advertise in via the out-of-home (OOH) medium. With access to markets of all varieties, the […]

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