October 15, 2021
How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]
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October 13, 2021
A few people might know what “4W-3W-2S” means; however, many of us may not have heard of it before – let’s find the answer, together! Although this big planet Earth has become a small global village, and advertisers can reach anywhere with a single click of a mouse, we must not forget that customers have […]
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October 8, 2021
Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]
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October 6, 2021
OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. Not many […]
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September 29, 2021
OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. For a while, OOH advertising was […]
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September 13, 2021
Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]
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September 7, 2021
We are almost there. It is beginning to happen. As vaccine rates rise and treatments improve, more and more people taking up their pre-Covid routines. Going into the office, back to school, to the gym, and out and about. It has been a challenging 18 months for the advertising industry. Shutdowns and stay-at-home orders changed […]
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September 1, 2021
Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. In the same way, we can look at smaller brands for how they build their OOH strategy through hyperlocal/hyper-focused ads, we can […]
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August 6, 2021
Populated by 6.25 million people and over half of its residents born outside of the country, Toronto is considered one of the most multicultural cities in the world. And for this very reason, Toronto is an extremely unique region to advertise in via the out-of-home (OOH) medium. With access to markets of all varieties, the […]
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June 29, 2021
On May 5th, 1821, a newspaper like no other was born “The Guardian”. Yeah! As you read, The Guardian has been educating readers on local and worldwide events for almost 200 years, as well as documenting and critiquing the world. It is utterly a success story that spreads hope to humanity. A Brief History The […]
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