digital billboard – Movia Media

Moving Media Blog

JCDecaux created an OOH ad where they tilted the car to let passersby see the inside of the car in a creative way.

Automakers Take OOH Ads To The Next Level

The best way to reach drivers is on the road, where consumers spend most of their time commuting to and from work on a daily basis. So where else would be a great place to advertise your next car or motor campaign better than on congested roads? The Texas A&M Transportation Institute issued a report […]

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A digital billboard that says "Me: It's okay the breakup was mutual" and the other side says "Also me: Sad Indie Song"

Why Storytelling is the Top Trend for OOH in 2021

Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]

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Digital billboard with different companies logos.

OOH Will Become More Digitally Driven in 2021

The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]

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Two Spotify Wrapped billboards, one saying "In 2019, there are 66 egg boy playlists. Hits when you least expect them" and the other saying "Tones and I's Dance Monkey has had over 500 million streams in 2019. Bananas.".

OOH Advertising in the Music Industry

The music industry is well known for their creative and innovative use of advertising to promote artists as well as new albums and song releases. It seems that with the ongoing pandemic and lockdowns people are listening to music more than ever, giving artists the perfect opportunity to promote themselves. With huge companies that have […]

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The Fate of the Furious billboard at the Eaton Center.

Why Location is Important in OOH Advertising

When it comes to out-of-home (OOH) advertising, location is perhaps one of the most important aspects to consider when deciding on a marketing strategy. Unlike TV, online, or radio ads, OOH is the only advertising medium that is able to change its location to maximize the amount of impressions it creates. Whether you’re using billboards, […]

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A funeral services OOH billboard with an old woman in a dress and the message "You always said you wouldn't be caught dead in that dress. You'd better tell them now."

The Most Controversial OOH Advertisements

The advertising industry is known for using creativity, innovation, and that ‘shock’ factor to captivate consumers into buying a product or service. Because of this, many advertisements can be seen as controversial. It seems that sometimes ads can spark more interest in an audience while other times they can be so controversial that the company […]

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Burn the AD billboard campaign done by Burger King in Brazil.

“What’s Next?” The Future Trends of OOH

OOH advertising is known as one of the most immersive and creative ways to advertise in the forms of billboards, posters, truck-side ads, and more. As the advertising industry continues to expand and grow, the future looks bright for OOH, particularly digital out-of-home (DOOH) advertising, with new trends emerging constantly. A statistical report on eMarketer, […]

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man on the street interacting with a digital display about food

Ten Innovative OOH Campaigns that Engaged with the Public

Back in the day, the general public would be able to make an instant connection with the traditional methods of marketing – a short message that’s packed with information to try and get people to buy a product or a service. However, as modern society develops, marketing has become a huge and stimulating industry – […]

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busy street with multiple bright digital billboards

Digital Out-of-Home (DOOH) – Gateway Into the Future

Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]

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