Digital OOH – Movia Media

Moving Media Blog

DIGITAL MOBILE BILLBOARDS: KEY TO ADVERTISEMENT

What is Digital Mobile Billboards? Digital Mobile Billboards are mediums used for advertising on the sides of moving trucks, vans or vehicles of any type. They are assigned, customized LED units whose large sides are optimally utilised for displaying advertisements.  Sometimes these units have sound systems, illumination and LED panels installed in them. This medium […]

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Back-to-School and OOH

Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]

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Top Brands Using OOH in 2021

Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. In the same way, we can look at smaller brands for how they build their OOH strategy through hyperlocal/hyper-focused ads, we can […]

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OOH Ads Are A Great Prescription For Any Entity in The Health Care

The world has always been concerned with healthcare as one of the most pressing issues. The healthcare ecosystem and the individuals it serves underwent a radical transformation during the COVID-19 pandemic. As technology became more prevalent, hospitals, health systems, and medical practitioners expanded into new areas – like virtual health services for patients and new […]

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Sports brands use creative OOH ads to reach and engage with fans

Life is getting back to normal gradually as more than 3.57 billion doses have been administered across 180 countries, according to data collected by Bloomberg. The latest rate was roughly 30.2 million doses a day. In the U.S., 337 million doses have been given so far. In the last week, an average of 519,678 doses […]

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Bitcoin ooh ads

Bitcoin And The OOH Ads

The world of OOH advertisements is shifting to a whole new arena. Digital out-of-home specifically has changed the face of outdoor advertising. Before we get into what a Bitcoin is, let’s talk about what a blockchain is. A blockchain can be thought of as a collection of blocks and in each block is a collection […]

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red bull ooh ad

Red Bull Is A Marketing Mogul

An Austrian entrepreneur, Dietrich Mateschitz, started a humble brand 30 years ago as the first energy drink company in a market saturated with soft drinks. Over the years, Redbull carved its brand’s success story through the intelligence of its marketing strategy to reach billions of sales annually.  Its untraditional approach enabled it to dominate with […]

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Marlboro old ooh ads

Clever Ways Tobacco Brands Avoid Legal Dispute When Advertising

Although there are strict measures and regulations imposed on tobacco brands, they still advertise their products legally. These brands are able to maneuver and bypass the rules creatively. They can get consumers engaged with their ads through tremendous spending, not only on advertising, but also on sponsorships, events, promotions, premiums, and other marketing strategies. Tobacco […]

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virgin out of home ads

Telecom brands achieve immeasurable success through OOH ads

Nowadays, people communicate through cell phones, landlines, or the internet on various applications and online platforms. Wherever you go, you’ll find people staring at their phone screens, texting, emailing, tweeting, and talking. At this point, we can’t really live without interacting with our families and friends through social media platforms. According to emarketer, the average […]

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Get ready for Brexit campaign

Government Spreads the Word Through OOH

When people are outside on the roads, the wide range of billboards can spread a message far and wide and communicate with them in a smart and agile manner. Advertising is one of the main tasks that governments are charged with, in order to inform the public of the happenings within their jurisdiction. For instance, […]

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