Digital OOH | Movia

Moving Media Blog

Ads on the Move – Try a Truck Ad for your Next Campaign

Due to the fierce competition in the business field, every business owner is continuously looking for ways to set their organization apart from the competitors. This typically calls for a comprehensive marketing strategy. This explains why large corporations spend millions on media marketing. Small businesses, however, face a similar setback since they lack the resources […]

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Cut Through the Ad Clutter with Mobile Billboard Advertising

Every day, we are inundated with numerous advertisements wherever we go. When we’re scrolling on our devices, mobile ads will frequently appear. When we’re on public transit, buses and subways are decorated with various ads. Finally, when we are walking down busy streets, there are giant billboards surrounding us everywhere. With so many advertisements being […]

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Tracking your OOH advertisement – Explained!

While the first billboard was built in the early 1800s, OOH advertising is believed to have existed for 40,000 years. Advertisers are becoming more creative with their branding efforts as this medium sees improved methodology improvements every year. In the past, it has been challenging to pinpoint precisely how, when, where, and whether an OOH […]

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How Out-Of-Home Media helps Brand Awareness

When we think of out-of-home media in the past, we only think of traditional methods of brand promotion. However, thanks to technological advancements, out-of-home media now has a much wider scope, giving advertisers many options for digital brand promotion. For marketers on a tight budget, outdoor advertising is the best option. One of the most […]

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Interactive Billboards

Outdoor advertising billboards have become a part of our everyday travel background noise. They’ve become an obvious part of our surroundings that we hardly notice. Interactive billboards are unique in this regard. An interactive billboard is a kind of advertising that needs audience engagement. It’s an ad that will adapt or improve as a result of […]

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5 Out of the Box Mobile Billboards

Billboards during this day and age have become more than just a static piece of wood that has a picture of an ad on it. Now these ads are moving, changing, working nature into the ad, and so much more. The reasons for it are also so that the audience is more engaged in what […]

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Who is the target audience for billboards?

Billboard advertisements are typically seen by all those who pass by them, be it driving by it in a vehicle, walking down the street etc. Billboard ads are typically strategically placed where the target audience of the advertisement frequents the most. However you may ask, what is the typical target audience for any billboard? Well […]

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6 Digital Advertising Ideas Businesses Should Try

When it comes to digital advertising, there are a lot of different ideas that you can use. The following article will talk about six of these ideas and what they involve.  Image by Pixabay Google Ads Google Ads is another popular form of digital advertising. Just like with Facebook, you have a variety of options […]

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