OOH — Movia

Moving Media Blog

Why Truck Ads Can Easily Help Increase Brand Awareness 

Picture this: you’re driving down the road on a beautiful sunny morning when suddenly a truck with an advertisement on its side passes by. Now the ad on the truck has instantly caught your eye, and you’re either fascinated by it or wonder what the truck ad is all about. Even if you don’t consciously […]

Read More

How Truck Advertising Influences Behaviour 

By Rose Sugatan and Sam Marasigan Truck advertising is a powerful tool that companies use to promote their products and services. It is a way to reach a large audience and communicate with them in a way that is memorable and effective. This type of advertising can influence people’s thoughts, emotions, and behaviours in a […]

Read More

The Most Creative Billboard Campaigns

By Rose Sugatan and Nadiya Mutchu Sehgal Mobile billboard campaigns have long been a popular way for companies to promote their products and services. From large billboards on the sides of trucks to mobile pop-up shops, there are many ways to use trucks as a creative advertising platform. Sometimes extravagant and flashy advertising campaigns are […]

Read More

The History of Mobile Billboards

By Rose Sugatan and Danielle Lisboa Fontes A historical look at how mobile billboards have changed over time. Discover this transformation from the earliest forms of mobile advertising to today’s modern truck advertising. Introduction Mobile billboards are also known as truck advertising or mobile outdoor advertising. They have been used by companies  for over a […]

Read More

How to Target your Audience through Truck Advertising

By Rose Sugatan and Sam Marasigan If you’re looking for an effective way to reach your target audience, truck advertising might just be the answer. With a well-designed truck billboard, you can advertise your brand or message to a large and diverse audience as you drive around the city. Whether you’re a small business owner, […]

Read More

Why Startups Should Use Mobile Billboards

by Nadia Mutchu Seghal and Sam Marasigan Every startup needs a strong and effective advertising campaign. Therefore, mobile billboards are the way to go! They provide a mode of transport for your ads to directly reach your target market. It is a mix of traditional billboard advertising and guerilla advertising. It is a marketing technique […]

Read More

How Effective Are Mobile Billboards?

By Nadiya Mutchu Sehgal and Rose Sugatan Activity With a Billboard: Considered to be one of the most creative ways to advertise, mobile billboard advertising is a favorite among advertisers. It is a more innovative method compared to other contemporary advertising mediums. Advertising on moving vehicles is certainly an effective and unique way to advertise […]

Read More

Here Is Why 2023 Is the Year for Mobile Billboards 

by Nadiya Seghal and Sam Marasigan The most successful campaigns in the current digital age come from brands that are well-versed with the latest advertising trends and innovation. In order to get ahead, strategizing ways to adapt to the ever-changing social and cultural shifts in the advertising landscape needs to be a priority so that […]

Read More

Top 10 Mobile Billboard Advertising Trends For 2023

By Hitesh Sharma and Rose Sugatan As we step into 2023, advertising through mobile billboards continues to be a potent means of reaching a wide audience with a targeted message. One popular variant of this advertising technique involves affixing billboards on moving vehicles that ply different routes within the city. This approach enables marketers to […]

Read More

Why OOH Advertising is Good for Small Businesses?

It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. Out of home advertising (OOH) […]

Read More
x