ooh advertising – Movia Media

Moving Media Blog

Mobile Truck Ads That Made Us Stop and Stare

Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]

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The Resurrection of OOH Advertising Post-COVID-19

OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. For a while, OOH advertising was […]

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Back-to-School and OOH

Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]

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Top Brands Using OOH in 2021

Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. In the same way, we can look at smaller brands for how they build their OOH strategy through hyperlocal/hyper-focused ads, we can […]

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Alcohol and OOH Advertising

Our daily lives are influenced by alcohol. The best way to unwind after a long day is with a glass of rose wine. Additionally, have you ever wondered why these drinks are so popular during the summer especially? There is nothing like a cold beer or vodka soda in the summer. You see, there is […]

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3D OOH Billboards

We live in a world that advances technologically every day, and their innovations always amaze us. As we can see, traditional billboards are evolving into digital billboards, digital billboards into 3D billboards, and now, 3D billboards are becoming ultra-realistic 3D billboards. OOH, billboards make people think about brands differently, as they are interacting with them […]

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burger king billboard

How the Fast Food Industry is Shaping OOH

By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course. So, no matter the industry you operate out of, each OOH medium- whether that is a billboard, digital programmatic advertisement, or a truck side advertisement, can all have […]

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Summer 2021 Promises Opportunity For OOH: Here’s Why

(https://www.adsoftheworld.com/media/outdoor/google_make_the_most_of_summer) With the temperatures rising and the sun inching its way out of hiding (finally), that could only mean one thing—summer 2021 is fast approaching! June 21 marks the first day of summer and we couldn’t be more stoked for all of what’s to come for the Out-of-Home (OOH) industry. There is no debate that […]

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