Building Your Brand – Movia Media

Moving Media Blog

Truck Side Advertising Vs. Traditional Billboard Advertising

Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]

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Pro Tips On How To Create Perfect Online Ads

Image source: https://cdn.pixabay.com/photo/2014/05/02/21/50/laptop-336378_960_720.jpg Some will tell you that all there is to writing ads is using a little bit of imagination and knowledge about your product. If this was the case then every time you opened an online newspaper or browsed a website, you’d see a different advert with a different approach. The reality is […]

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How Privacy By Design Will Impact the Outdoor Advertising Industry

How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]

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MEASURING OOH ADVERTISING RESULTS AGAINST KPIs

UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]

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Pro Tips On How To Create Perfect Online Ads

Some will tell you that all there is to writing ads is using a little bit of imagination and knowledge about your product. If this was the case then every time you opened an online newspaper or browsed a website, you’d see a different advert with a different approach. The reality is though, that creating […]

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6 Important Things For Building A Good Brand

The brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of another. It can be used in marketing and advertising. A brand typically comes to mind when people think about the company which created it. The brand might include words like “quality,” “trustworthy” and “reliable.” Brands are […]

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Oakland, California skyline

Fastest-Growing Cities in America: Where to Advertise Next With OOH

Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]

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How Much Does it Cost to Build a Digital Billboard?

Digital and traditional advertising aren’t always the opposing forces many marketers make them out to be. Yes, there is a general sense of, “Out with the old, in with the new,” but sometimes, the two intertwine. This particularly happens in digital outdoor advertising. That might sound like a mouthful, but it’s an amazingly effective medium because it can be applied virtually anywhere with significant traffic (whether foot or vehicle). Let’s examine why digital billboards work and how much the cost would be to install one. It’s an investment, but it’s worth it. 

 

ooh advertising, digital billboard                         “Out with the old, in with the new,” but sometimes, the two intertwine particularly in digital outdoor advertising. Photo by LEDtronics.

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