billboards – Movia Media

Moving Media Blog

How Can Technology Help You Manage the Movement of Your Mobile Billboards?

Technology has a constant impact on our lives and there are numerous changes occurring constantly that influence the quality of our living and business. Technology became a mandatory part of any business functioning and one of the crucial conditions for business growth. Advertising, therefore, became digital and besides classic popup ads that we see every […]

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Truck Side Advertising Vs. Traditional Billboard Advertising

Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]

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OOH and The Art of Storytelling

When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. Steven Spielberg did not expect the influence that Jaws would […]

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Driving Change: Non-Profits and OOH Advertising

Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. “They give shape to our boldest dreams, highest ideals, and noblest causes.” Over 1.3 million non-profits […]

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MEASURING OOH ADVERTISING RESULTS AGAINST KPIs

UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]

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Targeted Advertising and OOH

Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]

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Re-envisioning Outdoor Advertising in a Climate Crisis

In August, the International Panel on Climate Change (IPCC) released its 6th report on climate change, and unsurprisingly, the news is dire. Responses to the report are calling on leaders and policymakers to quickly adopt measures to stem the tide and slow the temperature climb. With the environmental, economic, and political impacts of climate change […]

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