January 19, 2022
In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]
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January 18, 2022
Image Source: https://pixabay.com/photos/highway-road-trucks-vehicles-3392100/ Do you own or manage a truck? If so, it’s essential to know how to maintain and take care of your truck. Failure to do so can lead to costly repairs and decreased vehicle longevity. Trucks are a crucial tool in any industry. Whether you own a plumbing company, have your own […]
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December 27, 2021
Technology has a constant impact on our lives and there are numerous changes occurring constantly that influence the quality of our living and business. Technology became a mandatory part of any business functioning and one of the crucial conditions for business growth. Advertising, therefore, became digital and besides classic popup ads that we see every […]
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December 6, 2021
The world is changing fast. Technology is drawing us closer and closer, and for most, learning about other cultures and cultural values is only a click away. The global village has brought us many benefits, but one of those that many organizations and individuals have not been prepared for is the discussion around cultural appropriation […]
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November 15, 2021
This is the second blog post in our series comparing mobile truck billboards to other OOH advertising mediums. As the newest kid on the block, it made sense to talk about digital signage, its benefits and drawbacks, and how it compares to mobile truck advertising. Both forms of advertising are creative forms of outdoor advertising. […]
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November 9, 2021
Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]
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November 2, 2021
When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. Steven Spielberg did not expect the influence that Jaws would […]
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October 26, 2021
Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. “They give shape to our boldest dreams, highest ideals, and noblest causes.” Over 1.3 million non-profits […]
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October 20, 2021
Right now, a woman’s right to choose is being jeopardized by the government legislature. Women are being silenced in the government, as if they don’t have issues with the new abortion laws being proposed, and it seems like they can’t receive the attention they need. There is a way for non-profit organizations to bring attention […]
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October 18, 2021
Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]
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