Every day, we are inundated with numerous advertisements wherever we go. When we’re scrolling on our devices, mobile ads will frequently appear. When we’re on public transit, buses and subways are decorated with various ads. Finally, when we are walking down busy streets, there are giant billboards surrounding us everywhere. With so many advertisements being pushed towards potential consumers, the influx of ads among ads can make it seem overwhelming. But there is one easy method to break this sea of ad clutter–and that is with mobile billboard advertising.
What is Mobile Billboard Advertising?
Mobile billboard advertising is the promotion of brands, products, services through advertisements placed on moving vehicles like cars, buses, trucks, and so on. However, these mobile billboards differ from other types of advertisements in that they are not stuck in one place. In other terms, they are always on the road and moving towards their audiences instead of the audience moving towards them. Thus, the most differentiating feature of mobile billboards is they are more likely to be noticed by consumers as they travel from one place to another, meaning that there can be no bounds to the exposure they can gain.
Different types of mobile billboards
There are many different types of mobile billboards in the world today. Mobile billboard is a broad term that applies to several different types of moving vehicles used for the purpose of advertising. Although the purpose of all types of mobile billboards is the promotion of a brand, different types of vehicles that are used as mobile billboards can have different functions. For example, truck side advertising, digital mobile billboards, car wraps, trailer billboards, and taxi top advertising are all included in the term ‘mobile billboards’. However, different vehicles give access to different demographics, depending on the target audience of a given business. For example, using Taxi top advertising could give your brand the exposure to a specific crowd in a big city. Truck side advertising, on the other hand, would be the better alternative if you want your brand to be exposed to a large number of people all throughout the city.
To give you a more precise understanding of different types of mobile billboards, let’s dissect them further:
Truckside advertising
Truckside advertising is the essence of mobile billboard advertising. Mobile billboards are placed on a truck with a trailer attached to its back, which is usually used for transportation of products. Even though a lot of companies, such as grocery store franchises, place their own advertisements on their trucks, this is not always the case. In many cases, companies pay a fee in order to have their brand placed on a moving truck which could be transporting products that are not in any association with the respective advertisement.
Three dimensional truckside advertising
Even though traditional truck side advertising has been a prominent variable of the mobile billboard industry, over the recent years, there has been a new innovation associated with truck advertisements: three dimensional mobile billboards. Several companies have started the implementation of three dimensional truck side advertisements where the trailer of the truck is visually shaped in regards to the company’s brand. Coors beer company, for example, came up with a truck side ad several years ago, where the back of the truck had the shape of rocky mountains, respective to the company’s brand message.
Vehicle wraps
Vehicle wraps offer an interesting alternative category of mobile billboards. This involves wrapping the chosen car with the visuals of a company that is being advertised, then roaming a certain area with the vehicle in order to promote the brand that is being advertised on the car. One of the biggest advantages that a vehicle wrap offers is large visibility. With the entire car being wrapped with a company’s brand, it is essentially impossible for a person to look at the wrapped vehicle and not understand the brand message that is being portrayed.
Benefits of Mobile Billboard Advertising
There are many benefits to mobile billboard advertising, making it one of the go-to ways for brands to get their message out. For instance, people tend to recall mobile billboard ads at a higher rate than traditional billboard advertising. This is important as you want your message to be memorable and stick in potential consumers’ mind when shopping around. In addition, mobile billboards can travel far and wide depending on the specified route. This means that mobile billboards may reach your target audience in local streets, commercial spaces, and even major cities, making them one of the most powerful and cost-effective advertising channels available to businesses today. But let’s discuss the many benefits of mobile billboard advertising in depth.
Memorability
More than anything, mobile billboards attract attention on the road. Whether consumers see a mobile ad passing them while they’re in their vehicle or walking by on the side of the road, these billboards will make an impression. Fortunately, these impressions tend to be positive, more so than static billboards. Both of these factors combined make mobile billboard advertisements memorable, which is crucial when consumers are contemplating what product or service to use. So with the integration of mobile billboards into your ad campaign, you can have more confidence that your creative will stand out and stay in the minds of the collective.
Mobility
Because mobile advertisements are placed on moving vehicles, this means your brand and message will be displayed everywhere the vehicle travels to for people to see. Your message will move from one area to area where other types of advertisements are not allowed to advertise, and thus, are capable of targeting multiple markets which is not possible through static billboards, mobile ads, etc. This method of advertising allows brands and their services to generate upwards of hundreds and thousands of impressions each day, leading to an overall increase in the profitability of the company.
Targeting Consumers
With mobile billboards, you have the freedom to choose the type of vehicle you want to place it on which could work to the benefit of the brand. If advertisers want to target specific markets or types of people, they can select the specific location where stationary vehicles can be placed for people to see. As the truck is not travelling far distances, the costs will be cheaper compared to a mobile advertisement that is set to travel far distances. However, it is much more efficient to advertise on vehicles as they are considered the best options in advertising. This is because it engages a higher volume of people due to the distance they travel which helps spread the word about your brand and message in a short period of time. Thus, it is the best way to advertise to your audience at the right time and right place and successfully gain impressions from potential consumers.
Advertisement Space
The canvas you have to place your creative matters a great deal for advertisement. Ads that are bigger in size will always be always preferable for the companies to advertise products because it allows the advertisement to be visible from anywhere. With smaller ads, you run the risk of missing the attention of potential customers as they are unable to spot your message. With mobile billboards, the canvas is generally large, which means you have enough room to place your creative. With strategic design elements put into place and your message being ready to hit the road, your advertisement is sure to turn heads everywhere it travels. In addition, there is also much less ad clutter on roads. This means that this ad space is yours for the taking.
