March 21, 2022
When it comes to digital advertising, there are a lot of different ideas that you can use. The following article will talk about six of these ideas and what they involve. Image by Pixabay Google Ads Google Ads is another popular form of digital advertising. Just like with Facebook, you have a variety of options […]
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March 10, 2022
When explaining outdoor advertising to the ordinary person, it is a strategy that allows businesses to promote their products or services outdoors and there are many different forms of it to choose from. Allowing businesses to plaster their ads onto outdoor displays where their consumers are most likely to be is a strategic and effective […]
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February 17, 2022
Stationary Billboards were a great way to advertise in the 19th century. In those days having your advertisement showcase on the Interstate highway was a big deal. Billboards were relatively new and could create a high impact on people but, fast-forward to 2022 and billboards have become so common nowadays. Most of us grew up […]
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February 4, 2022
As COVID restrictions loosen up, everyone is either planning a night out with their friends or brunch meetings. Image source: Pixabay Essentially anything that gives them a reason to leave their homes in which they spent the last two years. This is the right time to start focusing on ads which are easily accessible on […]
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February 2, 2022
A company’s brand name and logo are valuable assets. Every transportation business wants to ensure that its branding is visible on the transportation signs and signage installed by the agency. That’s if you’ve decided to run mobile advertising campaigns as a part of your transportation business’s marketing initiative. Your interactions require proper displaying and successful […]
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December 6, 2021
The world is changing fast. Technology is drawing us closer and closer, and for most, learning about other cultures and cultural values is only a click away. The global village has brought us many benefits, but one of those that many organizations and individuals have not been prepared for is the discussion around cultural appropriation […]
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October 15, 2021
How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]
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October 11, 2021
UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]
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September 14, 2021
What is Digital Mobile Billboards? Digital Mobile Billboards are mediums used for advertising on the sides of moving trucks, vans or vehicles of any type. They are assigned, customized LED units whose large sides are optimally utilised for displaying advertisements. Sometimes these units have sound systems, illumination and LED panels installed in them. This medium […]
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September 1, 2021
Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. In the same way, we can look at smaller brands for how they build their OOH strategy through hyperlocal/hyper-focused ads, we can […]
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