Written By: Sonia Kaila & Maya S.
“It is a healthy choice for breakfast at an affordable price,” said the salesperson standing at the local grocery store where I usually go for shopping. I picked up the box and looked at the ingredients. With so many brands available in the market, sometimes it’s overwhelming to make the right decision. It is how you might feel when choosing the right mobile billboard truck company for your next campaign. But you can’t pick up a company and start analyzing if this has the right ingredients to reach your target audience and deliver results at a reasonable cost. Don’t you worry – we have a “life hack’ for that.
In this blog we will discuss the top factors for you to consider when looking for a mobile billboard truck company for your business.
What are Mobile Billboards?
Although you may not be familiar with this particular term, mobile billboards are simply billboards, but on wheels — and they’re usually found on the sides of large trucks. Ranked as one of the most influential and cost-effective advertising mediums for businesses today, mobile billboards can be driven directly to your target audience in hard-to-reach residential areas, commercial spaces, industrial districts, and across multiple major cities — all in the span of one day! Compared to static, fixed-position billboards, mobile billboards deliver greater results with maximum horsepower and at a minimum cost. In fact, the TruckSignageNetwork (TSN) estimates that commercial truck ads are 65% more effective than traditional advertising media, such as static billboards, and have a 57% higher conversion rate.
Types of Mobile Billboards:
What are the many types of these OOH powerhouses? We know that mobile billboards are designed to encourage people to notice and act by concurrently redirecting to customized advertisements. Moving billboards that can directly influence customer behavior include trailer billboards, digital mobile billboards, truck side advertising, and vehicle wraps. Let’s explore the benefits and drawbacks of each before examining the locations where these mobile billboards are most frequently used. This will enable you to select fewer advertisements and customize your OOH campaign to provide the best results.
- Truck side Promotion: This type of mobile billboard is usually two- or three-sided and mounted on trucks that are currently hauling commodities that aren’t necessarily related to the advertised product. The vehicles are hired from mobile billboard firms.
- Wrapped Vehicles: Vehicle wraps are mobile billboards that advertise a product or service on the outside of a smaller vehicle, whether they are fully or partially wrapped. However, the TTC frequently utilizes vehicle wraps on its huge streetcar to advertise a forthcoming movie or unique product. Although they can be painted on the car, vehicle wraps are more frequently made of vinyl sheets. The most frequent places to view them are on advertising vehicles traveling through crowded cities or on direct travel routes for buses and streetcars.
- Mobile Digital Billboards: Due to their integration of cutting-edge technology with conventional messages, they are the outdoor advertisements of the future. They may be put on trailers or trucks to show still advertisements or brief commercials that catch the attention of onlookers. The majority of the time, digital mobile billboards broadcast a large number of advertisements. The information is updated often. Digital mobile billboards may be located in heavily crowded areas such as outside athletic events, at municipal fairs, and in popular tourist locations to grab crowds of attention using LED illumination and TV screens.
Six Selection Factors:
- Knowledgeable and Offer Best Resources:
The most important factor to look into would be the mobile billboard truck company’s knowledge and resources on the topic. The company needs to know best practices in regard to how the marketing of mobile billboards is done, in order to ensure that they can reach as many people as possible. They need to have been offering their advertising services for a long time to guarantee that they have developed strategies for engaging potential clients and translating it to visible brand growth for the client. With this type of information, you would be rest assured that your business will grow easily in the hands of this mobile billboard company. A good billboard company would always ensure that you get the desired results for your business.
It is also important to find a company that is both reliable and consistent in offering their services to make sure that they are available whenever you need them. The trucks they use need to be in good, working condition to ensure that they can travel and transport your ads on the desired routes. If the truck wasn’t working, then you would be forced to pause your ad or go elsewhere, neither of which is a good thing. Additionally, finding a company that offers staff who are supportive when it comes to sorting out any issues or concerns that a client may raise is always the best choice and gives you peace of mind throughout the entire process.
2. Dig Deeper into The Services They Offer:
The second factor to look at when finding a mobile billboard company is to see exactly what options they offer. It’s important to make sure that the company provides the options and ideas that you would actually need for your business. You need to identify the various companies that offer these services to ensure that you settle for the best. It’s key to consider researching testimonials from people who have dealt with these companies on their websites in order to determine which company would suit your needs in advertising your company. Once you’ve narrowed down to a few companies, finding out the terms of services from these companies you intend to hire will help you understand what exactly you can expect when and if you officially hire them.
The best company out of the bunch is the company that offers a large variety of options that would be beneficial to you and meet your specific needs to promote your products and services. This ensures that you would have many selections to choose from and get the best suggestions for your ad. Remember that if an advertising firm has a variety of options that you can choose from, then this will be more effective in reaching customers than one that only has one or two. A good mobile billboard company also needs to make their clients a priority to make sure that they are organized with whatever they need when marketing their brands. This, in turn, results in a good customer relationship between both of you, making the process easier and run smoothly.
3. Budget Friendly:
Make sure that you research more about the fees charged for the services and if they match up with your budget. The cost of a mobile billboard ad will be based on the company as they can differ greatly from one company to the next. What exactly you can get for your budget will be greatly determined by the billboard company you decide to work with. You should consult multiple companies about the pricing for various mobile billboard ideas before you settle for any mobile billboard truck companies. It is important that the company provides you with a quote or estimate for the services or campaign ideas that they offer in order for you to determine if they are affordable for you. They should also be able to have options that you can easily adjust if you like an idea to ensure that it is within your budget.
4. Quiz Their Knowledge:
Picking a company that knows your market and what would work for a certain demographic can help your product reach more consumers and therefore greatly impact your sales. It can be very tempting to go with a big company based in a larger city as they may have bigger clients and more customers. However, keep in mind, the companies there, while talented and knowledgeable, are likely not going to be familiar with your unique market. In order to effectively reach your potential clients, you would need a marketing campaign that speaks directly to locals and to the unique needs that come with living in their community (your demographic). If you want to consider the bigger companies, don’t be afraid to ask them if they’ve done campaigns in your city or in demographics similar to yours to see if they have that experience!
5. Experience Matters!
It is essential that when looking at mobile billboard truck companies you choose a company that has worked with your type of business before. Experience of the mobile billboard advertisers matters! For example, just because a company may have done amazing work for various large retail stores, doesn’t mean that they are able to effectively advertise a law firm.
Make sure that you are researching the amount of time that the company has been operating in that field. Once you have found some companies that have worked in your industry before, it would be wise to short list a few that have worked for many businesses in that industry, opposed to just a couple, so that you can be guaranteed that they will provide you with the best services. Don’t be afraid to ask for references from past clients and find out how well the mobile billboards created by each company actually promoted their business to their target audience.
6. Know Your Goals:
Although the company you choose should be experts in billboard marketing, it is important to remember that you are the expert when it comes to your business. When you choose a mobile billboard company, you are choosing an essential partner in your marketing plan. When choosing a mobile billboard company to hire, it is a necessity that you first and foremost, understand your own goals. If you have specific goals that you would like to achieve through the use of a mobile billboard company’s services, communicate them when discussing quotes, estimates and plans and pick a firm that will do their best to achieve those goals. If you feel like you have a specific vision in mind for your marketing campaign, be sure to choose a billboard company that shares your vision or, at the very minimum, has the resources to bring your vision to life.
Choose a strong company who will work with you rather than trying to change your mind with all of their ideas and their thoughts of what is best. If you feel like the billboard company is not understanding you or they are dismissing you at any point, then they are not the right fit for you. Don’t feel like you are stuck and unable to walk away. You can always say this partnership is not working out and go find the company that will work.
Got Questions? Ask Us!
Picking up the right mobile billboard truck company is never an easy task but after perusing this blog, you have enough knowledge to make a well-informed decision. Mobile billboards offer many unique benefits for businesses, but it is important to execute them properly. Before jumping in with a mobile billboard company, it’s important to explore your options and consider which one might be the best option for you and your business goals.
As a mobile billboard truck company ourselves, we know what it takes for a company to be the right choice for the job. If you have more questions and would like to further explore your options, then contact us and our expert team will be happy to help you. Hear from you soon!
