Moving Media Blog
How important is Outdoor Advertising in today’s Advertising Era?
September 6, 2017
The advantages of Out-Of-Home Advertising is one of the most talked about subjects on many of my brand phone calls. The majority of Marketing Managers believe OOH is one of the hardest channels to measure ROI due to its broad scope and extremely limited trackability. Today, many brands are opting for more digital-focused strategies with estimates it accounts 40%-45% of all advertising budgets. Some companies are even going as far as allocating 100% of their resources into the digital channel. This option is attractive for reasons such as it’s ease of tractability, ability to target with precision, and the simplicity of executing these marketing campaigns.
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Toronto Billboard Advertising – Vanishing 401 Highway Billboards?
August 31, 2017
If you’re in the OOH Advertising Industry, you’ve probably heard of this. If you’ve tried to source static billboards along the 401 Highway lately, you’ve also heard of this. The City of Toronto has been pulling long-standing billboard permits from Toronto outdoor advertising companies since the start of 2017. There has been a significant loss of available Billboards in Toronto which is posing to be a considerable issue for brands that rely upon exposure on this busy corridor. Everyone knows not a fact, but the 401 corridor in Toronto is North America’s busiest highway.
WHY MOVING BILLBOARDS ARE SUPERIOR TO VEHICLE WRAPS
August 15, 2017
Marketers spend countless hours crafting advertisements to capture the attention of their audience – and picking the right medium can be difficult, especially in the out-of-home advertising market. Moving billboards and vehicle wraps share many of the same benefits of transit advertising, as they are both: noticeable, generally clutter free, and pretty much operate in the same fashion.
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5 UK Digital OOH Advertising Trends Every Advertiser Should Know!
August 15, 2017
- INCREASE IN NUMBER OF SCREENS
The digital-out-of-home is rapidly growing due to falling prices for LCD and LED technology (such as LED billboards). Studies predict the digital outdoor advertising industry increasing by 40% by 2020. It is encouraged that companies hop on this trend quickly to ensure their advertising tactics don’t fall behind. Standing out amongst full-motion wide screens is no easy task.
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Digital V/S Print Billboards: Battle of Billboard Advertising
August 4, 2017
Picking the right billboard advertising can be tricky, especially with all the latest buzz on digital out-of-home media. Let me clear things up a bit.
Toronto Billboard Advertising: Regulations & Laws to Be Aware of!
August 4, 2017
Toronto Billboard Advertising can be tricky when you don’t know what you can and can’t do. This is especially true if you’re the one designing them. This article is specifically intended for those who are in the process or thinking about, designing Billboards in Toronto.
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3 Essential Designing Tips for Effective Outdoor Advertising
August 4, 2017
Let’s face it, designing an effective billboard advertisement can be a challenging and tedious task – and rightfully so – there are plenty of elements and critical decisions that go into the process. These top three design concepts will keep you on the right track:
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Mobile Billboards vs. Static Billboards
August 4, 2017
Media Buyers and Brands often must pick between using moving billboards or static billboards. Mobile billboards (or truck advertising) are billboards that are placed on truck sides (basically a billboard on wheels!) On the other hand, a billboard is static, meaning it remains in one place.
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A Look into Out-of-Home Advertising Industry in China
August 4, 2017
In such a geographically large, and highly populated country, Chinese advertisers often find themselves struggling to reach their targeted audience. With a decline in television viewership and a rise in internet use, traditional advertising methods are slowly becoming outdated.
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