Effective outdoor advertising is not your regular cup of tea, and curating content that is crisp yet effective can be a challenging task. More than that, designing the billboard advertisement and how the content should be displayed is another big task. There are plenty of things to keep in mind and to keep up with the process. Below are some of the design tricks that help you attain effective outdoor advertising.
1. Simplicity
Ironically, simplicity and attention-grabbing go hand-in-hand. The most effective billboards tend to deliver a clear message with little text. This is especially true for mobile billboards, as drivers and passersby, will NOT stop for long to decode or process your message. Following this idea, a minimal yet impactful text is proven to be effective. It is recommended that you use a maximum of three to five powerful adjectives (for instance, we at Movia Media, describe ourselves as, “Easy, Effective, Immediate. Impression Guaranteed.”). This, followed by a name or source of contact, and a call to action is a heavily tested recipe for success.
2. Imagery and Colour Choice
In terms of static and moving billboard advertising, vibrant colours with contrasting texts and images work the best. This makes sense, and you want your message to be easy to read. Furthermore, the font does not necessarily have to be large or bold, but it shouldn’t blend into the background or be hard to catch. Often, exciting and high-quality photos work well. To further brand awareness, place your logo in a visible location on the outdoor advertising options.
3. Shock Value
You gain the attention of your audience by adding a shock value content. Something which is easy to remember and catches the eye quite easily. This can be achieved by utilising funny/catchy/easy to remember slogans, imagery, and eye-illusions. The possibilities are endless! Take your time and brain-storm! This ensures memorability that is beyond just the scope of your product or service. Aim to create associations in the viewer’s mind.With this advice in mind, you are armed and ready! Happy advertising, friends.
