Stacey Elman – Movia Media

Moving Media Blog

Creative Outdoor Advertising Takes over the Sweden Market

sweden out of home advertising advantages and disadvantagesSweden out of home advertising advantages and disadvantagesSweden has one of the world’s highest advertising expenditure per capita in the world. Creative Outdoor Advertising in this Scandinavian market is proven to have the most potential relative to other advertising methods. Even more so, with the recent technological developments, digital billboard advertising is increasingly becoming Currently, the outdoor advertising market in Sweden is approximately SEK 2.1 billion and is showing continuous growth. Creative Outdoor Advertising campaigns have been effective in reaching large audiences and boosting brand engagement (automobile, banking and telecommunication companies are highest spenders using this advertising method).

As the industry shifts towards this trend, picking which outdoor billboard advertising companies to use is becoming more and more critical for a successful campaign.Creative Oudoor Advertising, Outdoor billboard advertsing companies

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5 UK Digital OOH Advertising Trends Every Advertiser Should Know!

  1. INCREASE IN NUMBER OF SCREENS

The digital-out-of-home is rapidly growing due to falling prices for LCD and LED technology (such as LED billboards). Studies predict the digital outdoor advertising industry increasing by 40% by 2020. It is encouraged that companies hop on this trend quickly to ensure their advertising tactics don’t fall behind. Standing out amongst full-motion wide screens is no easy task.

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A Look into Out-of-Home Advertising Industry in China

In such a geographically large, and highly populated country, Chinese advertisers often find themselves struggling to reach their targeted audience. With a decline in television viewership and a rise in internet use, traditional advertising methods are slowly becoming outdated.

out of home advertising, digital billboards, mobile billboards, outdoor advertising

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OOH- Everything you need to know about Aerial Advertising

benefits of aerial advertising out of home advertising

When it comes to out-of-home advertising (OOH), most companies generally think of mobile billboards, static billboards, and transit shelter advertising. Ironically, aerial advertising is usually overlooked. This unusual yet effective form of advertising generates immediate brand awareness.

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A Glance at Seasonal Marketing

Many small businesses have yet to create seasonal marketing strategies. Events, celebrations and different seasons present opportunities to boost brand awareness and increase revenue. Here are some tips to plan properly:
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Everything you Need to Know About Bus Advertising

Bus advertising is used by media buyers to advertise out-of-home. This form of advertising is beneficial because you can customise your campaign and, control the location of delivery. Other benefits include:

Impact

Bus advertisements are unavoidable because they immediately catch the public eye. They are successful at building immediate brand awareness and delivering product offerings. Striking and remarkable advertisements are likely to have a substantial impact on your company. 

Frequency

Bus advertising is an easy way to keep your Brand or ad fresh in consumers’ minds. The constant reminder on the same routine bus route creates a repetitive image, which can lead to a higher chance of purchase. 

transit advertising OOH , outdoor advertisements, ooh advertising

Target Market

Advertisers can place their campaigns on routes that are most applicable to their chosen target market. Bus ads can be viewed by customers at any point throughout the day, while they are on the go. It is the perfect means to advertise to a targeted demographic with this Moving Billboard.

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Low Cost

Finally, bus advertising is relatively cheap compared to other media platforms. Out-Of-Home advertising has one of the lowest CPM in the industry (read more about it here), outperforming more common advertising tactics.


Source: https://blog.allovermedia.com/blog/5-awesome-advantages-of-transit-advertising

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