Marketers spend countless hours crafting advertisements to capture the attention of their audience – and picking the right medium can be difficult, especially in the out-of-home advertising market. Moving billboards and vehicle wraps share many of the same benefits of transit advertising, as they are both: noticeable, generally clutter free, and pretty much operate in the same fashion.
Moving billboards are advertisements that are placed on truck sides. On the other hand, wrap advertising, describes the marketing practice of wholly or partially covering a vehicle in an ad or livery.
Unlike wrap advertising, with mobile billboards, you can always quickly and relatively quickly change your advertisement. You can release fresh, seasonal advertising campaigns. This is ideal for new product launches, unique offerings or general brand awareness.
A well-designed moving billboard can pop when driving on the highway or through a highly urbanised city. Moving billboards are much more massive than vehicle wraps and therefore, are better suited for driving through highly congested streets and high-traffic times, as they offer a more magnificent street-level view and broader platform. Since it is more significant than other vehicles on the streets, it effectively avoids advertising clutter.
Unlike fleet graphics, mobile billboards are on the road 24/7. Vehicle wrapped delivery trucks typically are only on the road when making deliveries or attending to specific business-related matters. With a wrapped vehicle, you need to spend more time thinking about when and where you should advertise. Moving billboards free up your time and allow you to focus on other parts of running your business.