- INCREASE IN NUMBER OF SCREENS
The digital-out-of-home is rapidly growing due to falling prices for LCD and LED technology (such as LED billboards). Studies predict the digital outdoor advertising industry increasing by 40% by 2020. It is encouraged that companies hop on this trend quickly to ensure their advertising tactics don’t fall behind. Standing out amongst full-motion wide screens is no easy task.
- INTEGRATING MOBILE AND DOOH
Along with an increase in Digitial OOH, companies are finding beneficial ways to incorporate it into other platforms. The most valuable combo being, mobile and Digitial OOH. Take the Ocean’s NHS Blood digital moving billboard campaign as an example: which uses augmented reality to link consumers’ smartphones to a digital display.
3. DIGITAL INFRASTRUCTURES
The second trend mentioned above will also lead to an increase in digital infrastructures. This could include digital signage linked with Wi-Fi, facial recognition, and built-in device chargers. Advertisers must start producing content that will be useful for digital infrastructures as the industry is shifting in this direction.
- EMOTIONAL RECOGNITION
Technology is making headway in emotion recognition with the ability to track facial expressions and changes in heart rate. It is predicted that Digital OOH displays will soon be advertising to people depending on their emotional state. The company like Visio Media have a come long way with this technology recently.
Newer high-resolution displays and enhanced technology produce brighter colours, wider viewing angles and greater integration with the surrounding environments. Interactive technologies (touchscreens and gesture recognition) will lead to a deeper consumer engagement level for advertisers.