Creating a strong and memorable billboard that really resonates with a brand’s target audience takes strategic best practices to get their message across correctly to the right people at the right place and right time. When creating an ad campaign, especially an Out of Home campaign, there are a couple of best practices to keep in mind to ensure a successful and effective run. Here are a couple of examples of things a brand can do to enhance a campaign!
Keeping Up with the Latest Technology
As the world advances, there are always new trends and technological advances that come about. Now these trends come and go quickly and these technologies move onto greater advances so brands must always stay up to date or risk losing their consumers to competitors. The latest technology that is being used widely within the advertising industry is artificial intelligence, augmented reality, motion sensors, and 3D billboards. Brands must also note that when choosing to utilize such technologies to ensure it works well with what is being advertised and is aiding in getting the message across to consumers rather than diminishing it or changing the meaning entirely resulting in bad publicity.
Create Bold Content
When creating content for an advertisement on a billboard there are many things to keep in mind. Out of Home is usually seen from a far distance, so brands must keep in mind to create big, bold, and creative content that will catch the targeted consumer’s eye as soon as they see it. Creating clever, witty, emotional, or informative advertisements are always the most effective as it gets the consumers to think. When they understand the message and it resonates with them, they feel a closer connection with the brand, creating stronger brand loyalty. Consumer’s want to feel something when seeing an advertisement as they see thousands of them on a daily basis, so a brand needs to stand out in order to be recognized and remembered. Creating memorable content will really set the brand apart from the competition and will create long term benefits.
Photo from Pexels
Time Sensitive
Consumers are always on the go whether it be commuting to and from work, buying food at the grocery store, or going for a walk in the city. During these peak times is when the consumer will be most receptive to messaging and so brands must place their creative in high volume areas to reach the consumer right when they walk out of their homes. For example if a consumer is commuting to work time sensitive ad could be for coffee that is at a great price and is on the same route as the consumer. Catching them in their thoughts of being annoyed that they did not have time to make their morning coffee but there is a place to get it on the way, is the most important. This is the best form of reaching a target and is where a brand will gain most of their profit.
Photo by MART PRODUCTION from Pexels
There are a wide variety of practices brands can incorporate into their work to ensure the best and most effective results. When it comes to Out of Home advertising it is imperative that brands are always up to date with the latest trends, technologies, and styles of advertising to keep consumers interested and to always stay one step ahead of the competition.
