October 29, 2020
It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]
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July 23, 2020
Bonding with people and creating lasting friendships is innately human. Everyone knows the feeling of finding someone we love being around. A best friend and a partner in crime. Great partnerships make themselves known and serve the interests of both parties. Think of Sonny and Cher, John Lennon and Paul McCartney, or even Ben and […]
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June 30, 2020
As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed. Before the […]
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September 5, 2019
Truckside advertising has a plethora of advantages for businesses just starting out, or businesses with a well-known name brand attached. It’s a unique OOH advertising method that aligns well with a commuter’s daily travel time on the road. When you choose to advertise on the sides and/or rear of a moving vehicle, you’re choosing to promote your business to a niche travelling audience of people. Because truckside advertising is so mobile, the opportunities for high reach and impression counts are among the most major selling point. This short article will outline just how businesses can grow from using truckside advertising in their marketing plan and why mobile billboards can directly lead to more sales.
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June 12, 2019
In the ROI advertising drive, truckside ads make rates rise due to its captivating effect on people.
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June 12, 2019
This year, Fortune 500 companies represent two-thirds of the U.S., have a GDP of $13.7 trillion in revenues, $1.1 trillion in profits, $22.6 trillion in market value, and employ 28.7 million people internationally. Fortune 500 companies can be publicly held or privately held, where their revenues are publicly available for people to see. As of 2019, companies are ranked by total revenues for their respective fiscal years reported by their 10-K filings. Making the top 10 list of Fortune 500 companies this year included Walmart at #1, followed by Exxon Mobil, Apple, Berkshire Hathaway, Amazon.com, UnitedHealth Group, McKesson, CVS Health, AT&T, and AmerisourceBergen. Now, these are just the beginning of a long list of companies that have successfully secured their position on the Fortune 500 list.
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April 17, 2019
Truckside advertising is an up and coming option for a lot of minor and major businesses. Because of its widespread reach, flexibility in designs, performance consistency, and cost-effectiveness, among other features, truckside advertising is the favorable option for marketers looking to maximize their OOH presence. Trucks featuring beneficial advertising reaches consumers when they’re at their point of purchase, and ensure future recall and recognition. Ads truckside are easily viewed and visible to anyone within standard reach from the vehicles. In statistical terms, mobile truck advertising generates 2.5 times more attention than static billboards. This attention is important for services that require constant business to move forward with their plans. Today, we’re going to talk about three significant services that can benefit, and are already benefitting, from truckside advertising.
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April 17, 2019
It’s commonplace to run into multitudes of billboards when you’re out and about, but it’s not as common to experience the impressions of truckside advertising. Truckside advertising is the marketing move of partially or wholly covering a transport truck in an advertisement for a given business. This is part of the definition for a mobile billboard. Most likely, truckside advertising will be made up of large vinyl sheets that work as design decals. This advertising channel has the gumption to reach captive, well-targeted audiences, and may be a better option more geared to reaching the ideal consumer rather than other billboards.
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March 7, 2019
There’s a new innovation that’s sweeping the outdoor advertising nation, and it has everything to do with mobile billboards powered by retargeting technology. On their own, mobile billboards are great at raising brand awareness and hitting places not normally touched by outdoor advertising. They drive past people on their daily commute, reach out to city folk, and just about anyone on their route and radar. They are advertisements on wheels, meant to display large billboards on vehicles; moving billboards with a gleams of hope.
However, more recently, mobile device retargeting strategies are making sure people don’t just SEE a mobile billboard- but FEEL their presence after the ad leaves their eyesight. Mobile billboard trucks are attaching small retargeting devices on them in order to pick up, and sustain, the presence of a consumer. This experience makes for a longer lasting, impressionable advertisement that taps into consumer demographics, location, and online behaviour. It leads to further interaction. Let’s dissect just how mobile device retargeting works, what its components are, and how mobile billboards partner with these technologies to create a more meaningful contact.
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February 26, 2019
With an estimated population of 8.623 million faces in 2017, and an estimated 200,000 businesses small or large, it’s common for New York to advertise using mobile billboards as just another medium to speak to their sleepless population. The out-of-home marketing segment is one of the fastest and more effective ways to turn a business around today. Mobile billboards are used in New York, as they are anyplace, to maximize business exposure by delivering top messaging in targeted communities. We’re going to look at the mobile billboard companies that exist in New York and check out how they work, as well as list some important advantages that mobile billboards offer in a city as crowded, and cluttered, as New York.
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