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Moving Media Blog

mobile billboard advertisement

Truck Wrap Costs – Why Fleet Graphics are Important

The secret to effective advertising is not only to make a great first impression, but to make a lasting first impression. This lasting first impression can come in the form of truck wraps- the large scale advertisements that cover the body of a truck or service vehicle. Vehicle wraps are a very memorable way to spread your business message to people on the road. Sales, service, and delivery vehicles are a powerful branding and marketing tool. Let’s talk about the price of truck wraps and why fleet graphics are important in advertising.

 

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Are Mobile Billboards Effective?

YES- and with great results! According to the Outdoor Advertising Magazine, outdoor mobile billboards have as high as a 97% recall rate. As opposed to traditional billboard advertising, mobile billboards have the power to attract more people on the move. Compared to static billboards, the mobile choice provides advertising to people who may have missed it the first time. Mobile billboards are usually the one, prime message seen in an area that isn’t cluttered by ten other billboards. This means people will pay more attention to the mobile message because their heads aren’t being filled with a number of other advertisements.

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Why businesses should use Moving Billboards & Truck Wraps

billboard, outdoor advertising

Technology and globalisation increased the power of consumers to dictate what kind of advertisement they want to see and how that will happen. It is vital for every company to understand those changes to build a customer relationship with their targets. But what does that have to do with a moving billboard?

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Rules to Design Effective Mobile Billboard & Truck Advertisement

Designing a mobile billboard requires specific criteria that differs from regularly copyright work. It is important to remember that your advertisement may either be moving quickly on the road or stuck in traffic. Either way, your truck advertising should catch people’s attention, be easy to read and help to create brand awareness. You want the moving billboard to be as digestible and eye-catching as possible. Here is what we recommend:

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