July 30, 2020
More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH). In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]
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July 22, 2020
When you think of OOH advertising, big and bold displays in metropolitan cities are often what first comes to mind. But did you know, there are equally effective methods to advertise out-of-home in residential areas? Grocery stores, apartment buildings, and gas station kiosks are just a few areas brands can choose to advertise their messages. […]
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July 15, 2020
Combining out-of-home (OOH) advertising with mobile advertising equals better campaign results. For many years now, this has been a hot topic within the advertising industry. In this tech-savvy age, almost everyone has access to a mobile device. In fact, an eMarketer report showed that people spend over three hours a day on their devices, more than they […]
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July 9, 2020
In our rapidly advancing world, artificial intelligence (AI) is changing the future of out-of-home advertising (OOH) in order to survive. Traditional OOH advertising cannot compete with online advertising, due to the accuracy and relevance online. Hence, the importance of AI in this space is clear, its more than just digital displays, as it delivers engaging […]
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June 30, 2020
As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed. Before the […]
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