September 9, 2020
The service category is making strides, as the global economy looks to experience a long term shift from products to services – and services are becoming a large part of the GDP. For most service-based brands it can be challenging to reach your target audience, especially with the competition. Out-of-home (OOH) advertising can help drive […]
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September 2, 2020
In this day and age, information is constantly being thrown at consumers, making it increasingly challenging to effectively reach your target audience. Storytelling and content marketing helps to break through the unwanted clutter, and connect consumers with your message and brand in a memorable way. Out-of-home (OOH) exists in real time — unlike television or […]
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August 26, 2020
Out-of-home (OOH) is one of the oldest mediums of advertising, yet it remains extremely effective for its low cost and adaptability. Transit ads and truck-side ads are both forms of OOH but they offer different advantages and disadvantages. While transit advertising is predominantly seen by passengers, truck-side ads reach a wide range of people on […]
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August 13, 2020
It may only be August, but for most companies, the holiday season is quickly approaching. The holidays bring tons of consumers to stores looking to find the perfect presents for their loved ones. Did you know that the holiday season is responsible for about 30% of a retailer’s sales for the year? No wonder the […]
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August 6, 2020
There is no question that the ecommerce and home delivery market has experienced a huge boom during this pandemic. As of April 21st, 2020, there has been a 129% year-over-year growth in US and Canadian ecommerce orders, not to mention the 146% growth in all online retail orders. Throughout this pandemic, online shopping has gained enormous traffic due […]
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July 30, 2020
More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH). In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]
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July 22, 2020
When you think of OOH advertising, big and bold displays in metropolitan cities are often what first comes to mind. But did you know, there are equally effective methods to advertise out-of-home in residential areas? Grocery stores, apartment buildings, and gas station kiosks are just a few areas brands can choose to advertise their messages. […]
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July 15, 2020
Combining out-of-home (OOH) advertising with mobile advertising equals better campaign results. For many years now, this has been a hot topic within the advertising industry. In this tech-savvy age, almost everyone has access to a mobile device. In fact, an eMarketer report showed that people spend over three hours a day on their devices, more than they […]
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July 9, 2020
In our rapidly advancing world, artificial intelligence (AI) is changing the future of out-of-home advertising (OOH) in order to survive. Traditional OOH advertising cannot compete with online advertising, due to the accuracy and relevance online. Hence, the importance of AI in this space is clear, its more than just digital displays, as it delivers engaging […]
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June 30, 2020
As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed. Before the […]
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