Yashvi Parmar — Movia

Moving Media Blog

OOH displays

Use OOH to Drive Awareness to your Service

The service category is making strides, as the global economy looks to experience a long term shift from products to services – and services are becoming a large part of the GDP.  For most service-based brands it can be challenging to reach your target audience, especially with the competition. Out-of-home (OOH) advertising can help drive […]

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The Importance of Storytelling With Out of Home

In this day and age, information is constantly being thrown at consumers, making it increasingly challenging to effectively reach your target audience. Storytelling and content marketing helps to break through the unwanted clutter, and connect consumers with your message and brand in a memorable way.  Out-of-home (OOH) exists in real time — unlike television or […]

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Walmart truckside ad

Transit vs. Truck-side – Which OOH Medium Is Better For Your Brand?

Out-of-home (OOH) is one of the oldest mediums of advertising, yet it remains extremely effective for its low cost and adaptability. Transit ads and truck-side ads are both forms of OOH but they offer different advantages and disadvantages. While transit advertising is predominantly seen by passengers, truck-side ads reach a wide range of people on […]

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Why OOH will Impact Retail Decisions This Holiday Season

It may only be August, but for most companies, the holiday season is quickly approaching. The holidays bring tons of consumers to stores looking to find the perfect presents for their loved ones. Did you know that the holiday season is responsible for about 30% of a retailer’s sales for the year?  No wonder the […]

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Walmart grocery delivery service.

Ecommerce and Home Delivery During the Pandemic

There is no question that the ecommerce and home delivery market has experienced a huge boom during this pandemic. As of April 21st, 2020, there has been a 129% year-over-year growth in US and Canadian ecommerce orders, not to mention the 146% growth in all online retail orders. Throughout this pandemic, online shopping has gained enormous traffic due […]

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Healthcare OOH ad

Healthcare Dollars are Moving from TV to OOH

More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH).  In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]

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Clever Denver Water OOH Bench Ad

Utilizing OOH Advertising in Residential Areas

When you think of OOH advertising, big and bold displays in metropolitan cities are often what first comes to mind. But did you know, there are equally effective methods to advertise out-of-home in residential areas? Grocery stores, apartment buildings, and gas station kiosks are just a few areas brands can choose to advertise their messages. […]

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OOH and Mobile Ads

Why OOH and Mobile Advertising Should Be Used Together

Combining out-of-home (OOH) advertising with mobile advertising equals better campaign results. For many years now, this has been a hot topic within the advertising industry. In this tech-savvy age, almost everyone has access to a mobile device. In fact, an eMarketer report showed that people spend over three hours a day on their devices, more than they […]

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Person using a responsive billboard

Changing the Future of OOH Advertising with AI

In our rapidly advancing world, artificial intelligence (AI) is changing the future of out-of-home advertising (OOH) in order to survive. Traditional OOH advertising cannot compete with online advertising, due to the accuracy and relevance online. Hence, the importance of AI in this space is clear, its more than just digital displays, as it delivers engaging […]

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Moving through the Pandemic: OOH Market in NY

As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed.  Before the […]

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