Shirley Li – Movia Media

Moving Media Blog

Photo of Casper's logical puzzle out-of-home advertisements in New York subway

Why every startup should invest in OOH advertising

Thanks to recent technological advances and development, out-of-home (OOH) advertising is now more affordable than ever compared to other traditional media and newer digital media. If you’re a small business owner in search of innovative marketing strategies that increase brand awareness, you should look no further and invest in OOH today. Out-of-home is one of […]

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Amazon billboard in Times Square advertising new Amazon Prime Video original series, Good Omens

Top 7 Out-of-Home Spenders of 2019

In the digital age, some of the biggest companies in the world are increasing spending in out-of home (OOH) advertising. In their 2019 annual report, the Out of Home Advertising Association of America (OAAA) named the 7 megabrands below as the biggest OOH advertisers – ranked in order of OOH spending. This article outlines why […]

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6 Ways to Make your Outdoor Ad Campaign Stand Out

Nowadays, when people are out of their homes, they’re either in a hurry or constantly distracted by their phones. On top of that, with hundreds of distractions everywhere, your outdoor ad campaign can quickly get lost in a crowded advertising landscape and go unnoticed. This article outlines 6 key ways you can optimize your company’s out-of-home (OOH) marketing by making your campaign more memorable and eye-catching to people on-the-go for just a few more seconds – because every second counts when it comes to your return-on-investment (ROI).

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