Shirley Li, Author at

Moving Media Blog

Oakland, California skyline

Fastest-Growing Cities in America: Where to Advertise Next With OOH

Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]

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Image of streaming service logos and names, includinghulu, Apple TV, Netflix, Amazon Prime Video, and HBO Max.

Netflix, Amazon Prime, Disney+: Why Streaming Services LOVE OOH

Let’s face it — no one has the patience to wait for an episode of their favorite show to come out every week anymore! These days, people would much rather binge-watch shows at their leisure. In just the past two years, the US saw a decline of more than 7 million households subscribed to PA […]

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“Successful Brands Allocate 13% of Ad Budget to OOH” – WARC

Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]

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Creative billboard from All State that says "Mayhem is Everywhere"

How to Win Consumer Trust with Out-of-Home Advertising

Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands?  Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence.  According […]

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Pictures of static billboard beside truck-side mobile billboard advertising Coca-Cola.

Everything you need to know about Mobile Billboards

The demand for out-of-home (OOH) advertising has remained strong over the years, with advertisers and brands often turning to static billboard agencies (such as Pattison, Astral, and Outfront) to expand their outdoor presence. As effective as static billboards are, they can add up in advertising costs and the scope of their impact is limited by […]

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Image of signs in opposite directions, with one saying "Short Term" and the other saying "Long Term"

Short Term vs. Long Term OOH Campaigns: Which One is Right for You?

So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]

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The WORST Thing Your Brand Can Do Right Now is Go Dark

Late last year, we were all freaking out about the next possible recession when the yield curve for US Treasury bonds inverted – one of the first signs that an economy is shrinking. Now in 2020, with the most unexpected turn of events due to the coronavirus pandemic, we have actually found ourselves in an […]

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Billboard advertisement for Walmart that says "Savings every minute" and features Dawn's dish soap.

Why Millennials LOVE Out-of-Home Advertising

According to the latest population estimates from the U.S. Census Bureau, Millennials have officially surpassed Baby Boomers as the nation’s largest living adult generation. As a major part of the US workforce at 80 million strong, Millennials have tremendous purchasing power and are projected to spend $1.4 trillion in 2020 alone. As such, brands that […]

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Mcdonald's billboard advertisement saying "hail to the beef"

How to Advertise Your Restaurant with Out-of-Home

We’ve all been there – it’s late in the evening and you just got off a long day of work, and the last thing you want to do is cook up a storm in the kitchen. You’ve decided that tonight is take-out night and you haven’t stopped thinking about that juicy McD’s Angus beef burger […]

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Photo of Facebook billboard advertisement

Why Top Digital Brands Spend MORE on Outdoor Advertising

The Outdoor Advertising Association of America (OAAA) recently released the 2019 MegaBrands report – a comprehensive review of the largest national advertisers. Of the top 100 out-of-home (OOH) advertisers, many are technology brands, including Amazon (#1), Apple (#3), Google (#6), Facebook (#15), YouTube (#43), Zoom (#44), Microsoft (#55), Dell (#25), and Samsung (#85). It comes […]

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