In today’s digital age, consumer attention has become a scarce resource. With individuals being exposed to an overwhelming number of advertisements, ranging from 4,000 to 10,000 per day, brands face fierce competition in capturing the minds and hearts of consumers. In this landscape, Out-of-Home (OOH) advertising has emerged as a powerful tool for building brand awareness and loyalty.
The increasing amount of time people spend outside their homes has made OOH advertising an ideal channel for raising brand awareness. Its strategic placement in close proximity to consumers’ points of purchase (POP) makes it highly effective. Studies conducted by the Outdoor Media Centre (OMC) reveal that only 13% of people stick to their predetermined shopping lists, while a significant 72% of consumers can be influenced to consider alternative brands and products when exposed to OOH ads.
Outdoor advertisements have a profound impact on the subconscious minds of pedestrians and drivers who encounter them. As individuals tend to follow their daily routines to work or school, repeated exposure to a specific message over a period of days and weeks creates a lasting impression. This repetition establishes a mental note in the minds of consumers, leading them to attribute more credibility and value to the brand being advertised. One notable advantage of OOH advertising is that the audience cannot simply switch it off or change the channel, ensuring a captive and focused viewership.
Recognizing the importance of creating a strong brand presence, Haulerads offers companies a valuable opportunity to reach their target audience and amplify brand awareness. With our mobile billboards, we can elevate your outdoor advertising to the next level, ensuring maximum impact and engagement.