Out of Home Advertising Boosts Brand Awareness

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In today’s digital era, consumer attention has become increasingly scarce due to the inundation of advertisements, ranging from 4,000 to 10,000 per day. Brands are faced with intense competition to capture consumers’ attention amidst this digital noise. Out-of-Home (OOH) advertising has emerged as a potent strategy for enhancing brand awareness and fostering consumer loyalty. Recent insights in the advertising realm indicate that OOH advertising remains highly effective in cutting through the digital clutter and engaging audiences. Nielsen’s research demonstrates that OOH ads reach over 90% of Americans weekly, underscoring its ability to connect with a broad audience. Moreover, a study conducted by the Out of Home Advertising Association of America (OAAA) highlights that approximately 68% of consumers make purchasing decisions while away from home, highlighting the pivotal role of OOH ads in influencing consumer behavior during critical decision-making moments.


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The rise in outdoor activities has positioned OOH advertising as a prime avenue for bolstering brand recognition. Its deliberate placement near consumers’ points of purchase (POP) enhances its efficacy. Research conducted by the Outdoor Media Centre (OMC) indicates that merely 13% of individuals adhere strictly to their shopping lists, while a notable 72% of consumers are susceptible to considering alternative brands and products upon exposure to OOH advertisements.

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Outdoor advertisements exert a significant influence on the subconscious of both pedestrians and drivers. As people adhere to their daily commutes to work or school, encountering a consistent message repeatedly over days and weeks leaves a lasting impression. This repetitive exposure ingrains the brand into consumers’ minds, enhancing its credibility and perceived value. A key advantage of OOH advertising lies in its ability to engage a captive and focused audience, as viewers cannot simply switch it off or change the channel.

Recognizing the importance of creating a strong brand presence, Movia offers companies a valuable opportunity to reach their target audience and amplify brand awareness. With our mobile billboards, we can elevate your outdoor advertising to the next level, ensuring maximum impact and engagement.

Moreover, OOH advertising tactics have undergone a revolution thanks to the incorporation
of digital technology. With the introduction of digital billboards and screens, advertisers can
now provide content dynamically and in real-time, customizing their messages according to
the time of day, the weather, or even current events. This degree of immediateness and
customization guarantees increased relevance and more successfully grabs the attention of

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Recent research conducted by the Out of Home Advertising Association of America (OAAA) in collaboration with Harris Poll indicates that outdoor advertising is experiencing heightened levels of engagement. The study reveals that 49% of adult consumers are paying increased attention to out-of-home (OOH) advertisements compared to a year ago. This trend is attributed to people gradually returning to their regular routines following the pandemic, underscoring the effectiveness of OOH advertising in capturing audience interest.


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