Moving Media Blog

Who Are The Best Mobile Billboard Advertising Providers in Toronto

Posted by Evgeniya Zhuravleva | February 26, 2018

If you plan to start an OOH mobile billboard campaign for your business, chances that you will be researching different mobile billboard providers to find the one that fits your business the best. While our services help clients to create an effective way to advertise outdoor providing a great selection, artwork and analytics, here at Movia Media Inc we understand that you might still want to consider all options prior selecting your provider to ensure your company’s specific needs and requirements are met. That is why we have compiled a list of the best mobile billboard companies that service the Toronto area.

Outdoor Ad Companies that Dominate the Toronto Billboard Market

Posted by Evgeniya Zhuravleva | February 7, 2018

People are exposed to numerous billboards on a daily basis. You can see them everywhere on the streets, but who owns and operates these stands? How much does it cost to rent one for a campaign?

Fascinating OOH Campaigns That Took It To The Next Level

Posted by Evgeniya Zhuravleva | January 23, 2018

OOH advertising has been on the rise in the past couple of years. In 2016 Canada’s OOH revenue grew up to US$572 million and is projected to continue growing at 5.1% rate through 2021. Companies are continuously investing in the OOH advertising sector to create more intriguing and fascinating campaigns.

Here are a few OOH campaigns that we found to be brilliant.

Live Streaming Campaign

Who: Facebook

Product: Facebook Live

Location: US & UK

In 2016 Facebook has been giving it all to promote its Live Streaming video product – Facebook Live. The campaign was launched on the streets and in airports using various methods of out-of-home advertising, such as bus wraps, benches, bus stops and billboards. The purpose of the campaign was to educate its consumers about the new Live feature on Facebook and encourage the usage

facebook live campaign ooh outdoor advertising out-of-home airport billboard

facebook live streaming campaign ooh outdoor advertising out-of-home bus billboard mobile billboard moving billboard

Narcos Campaign

Who: Netflix

Product: Narcos TV Show

Location: US

In 2017 unexpectedly to viewers one of the famous Netflix TV shows Narcos had released their third season. In order to build more excitement around the TV shows and the new season Netflix launched a unique OOH campaign. The company put stickers across places that “would have been cocaine hotspots in the ’90s, aka bars and clubs and their bathrooms” with lines about Cali Cartel to educate its viewers.

narcos netflix campaign advertising marketing ooh outdoor out-of-home bar tv shows

Marriott Echo Outdoor Ad

Who: Marriott and Kinetic

Product: Marriott Hotels

Location: UK

At the end of 2017 another company amazed us by its novel OOH campaign. Marriott, the famous hotel chain, in collaboration with Kinetic agency transformed the street of London with its futuristic imagery advertising. A 3-day experiential campaign projected an image over the Thames River giving viewers an opportunity to take some pictures and win a trip.

Marriot_LightVert echo_outdor UK Kinetic OOH out-of-home advertisement ad

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Out of Home Advertising Boosts Brand Awareness

Posted by Evgeniya Zhuravleva | January 17, 2018

Nowadays consumer attention can be considered as one of the scarcest resources. People are exposed to as much as 4,000 to 10,000 ads on a daily basis. Brands are constantly fighting for a space in the minds and hearts of consumers to be considered for a purchase in the future. With OOH advertising being on the rise in the past years, it now can be considered as a great tool to build more awareness and loyalty around your brand.