Movia Media would like to share with its followers 5 advertising terms that will stick! These 5 terms will never get old. We see them every day! Here they are:
The term, short for advertising technology, refers to the analyzing and digitizing components of advertising. Much of the ad tech conversation is focused on the systems and methods used to gear advertisements to its targeted population.
CPM (Cost Per Thousand)
This marketing term represents the cost per thousand impressions generated by an advertisement on one website. If a website charges $3.00 CPM for the online campaign, it means that you pay $3.00 for every one thousand online impressions (views) of the campaign.
DOOH (Digital Out of Home advertising)
This advertising term refers to the digital media components that are used for the marketing that goes on outside homes.
The rate of repetition of a cycle. How often? That’s the frequency.
This advertising term is the act of distributing content to a person based on their geographic location.
Thank you so much for taking the time to understand advertising! These terms are not going anywhere, anytime soon! You will be seeing them frequently. Haha!