Moving Media Blog

Best OOH Transit Advertisements Of All Time

Posted by Matty Alburger | September 11, 2019

In the out-of-home advertising domain, there are many mediums and outdoor executions to choose from. One that stands out among the rest, that is prominent in many urban areas across the world, is transit advertising. This form of OOH has the ability to be mobile, while targeting wide demographics of people both using public transit and passing it by. Transit advertising has the power to be singularly static or transformative with digital LED displays. This article will unpack what transit advertising is capable of and pinpoint a few remarkable examples of campaigns that took form on transit surfaces.

Best Alternatives to Transit Advertising

Posted by Matty Alburger | April 8, 2019

Transit advertising is a definitive way to get outdoor advertising across to commuters and pedestrians alike. It’s a form of alternative advertising that speaks to a variety of consumers, highlighting different products, companies, or events. It can be directional, as the route it travels on can lead the commuter to the exact location of the business. Or it can be promotional, as the vehicle wrap and design can cast light on an upcoming Blockbuster film or concert featured in the city. Whatever it may be, transit advertising provides quality outdoor signage to an urban audience.

Also referred to as “advertising on transport”, transit advertising are ads placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. It also includes advertisements placed in transport waiting areas or loading stations such as bus stops, subway entries, fuel stations, and others.

Transit advertising can show face in the form of graphics, simple text or other visual information. In fact, some businesses also prefer to make use of LCD screens or plasma placed strategically inside buses or trains to have a digitally brilliant affect on commuters. This post will take a look at some drawbacks of transit advertising, and offer valid alternatives to advertise in an OOH setting. 

Best Billboards in San Diego

Posted by Matty Alburger | March 13, 2019

While it stands that San Diego isn’t necessarily the largest hub of outdoor advertising, they still take part in the culture of billboards This city, just along the Pacific coast of California, houses about 1.4 million people and is the eighth largest city in the U.S. By 2020, San Diego is estimated to grow to about 1.54 million people. It’s understood that their population is only on the rise, which makes way for more billboards in top locations. With a large focus on the military field, healthcare initiatives, and multiculturalism due to its close proximity to Mexico, San Diego is a purposefully well-rounded warm area with an abundance of interesting facets. People under the age of 18 make up nearly 21% of the city, and 49.8% of people living in San Diego are female. Another unique statistic that leads to smart billboard targeting is that 43.6% of people possess a bachelor’s degree or higher level of education.