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Moving Media Blog

What I Learned Doing Outdoor Advertising

Outdoor advertising is best explained as a marketing or media technique that reaches consumers when they’re outside their homes. This can mean billboard advertising, transit advertising, mobile billboards, guerrilla advertising, ambient advertising, and street furniture. Outdoor advertising, also called OOH or out-of-home advertising, makes public a company or brand’s business products and services in a noticeable way. Whether through signage on the sides of buildings, or visuals pasted onto bus shelters, outdoor advertising has the ability to capture the attention of everyday outdoor faces.

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