marketing plan – Movia Media

Moving Media Blog

How Digital Marketing Agencies Can Easily Help Your Business Grow

Marketing plays a huge role in drawing in more customers. However, many small business owners are still skeptical about it because they’re just starting out, many of them tend to overlook the perks of getting help from a marketing agency because they fear that their budget might not be big enough for such services. Hiring […]

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“Successful Brands Allocate 13% of Ad Budget to OOH” – WARC

Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]

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Image of signs in opposite directions, with one saying "Short Term" and the other saying "Long Term"

Short Term vs. Long Term OOH Campaigns: Which One is Right for You?

So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]

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Outdoor and Sponsorship Advertising: New Media Opportunities

Two hot topics that are being discussed lately are the future of Metrolinx advertising and the lack of sponsorship for the Professional Women’s Hockey Players’ Association (PWHPA). It’s apparent that when choosing which platform to advertise with, a lot of planning must commence. Planning that takes into consideration the benefits that advertising will have on […]

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The Future of OOH Advertising and Direct-To-Consumer Brands

When selling directly to the consumer, without the intensive advertising narrative or unfolded story, you need to have a pretty damn good product in place. That’s why pharmaceutical companies use this approach in their selling because they already know their consumer is in demand for them and, in some cases, they actually can’t live without them! However, direct-to-consumer (DTC) brands aren’t solely made up of drug-related products that depend on a consumer’s health status. On the whole, DTC brands have been doing advertising poorly by rejecting measuring capabilities that can lead to an upsize for their market.

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Using Truck Advertising for Store Openings

Truck advertising is known to keep businesses moving and rolling, and is great for making first impressions with consumers. Startup companies or fairly unknown brands can definitely take advantage of the widespread reach that truck advertising has to offer. Truck advertising allows clients to take control of a campaign’s longevity and performance because there is full transparency established between client and advertiser. With a medium like truck advertising, clients are kept fully in the loop as to where their campaign will be travelling to and how many impressions will be received from the advertisement. In the case of store openings, truck advertising truly makes a significant mark. Because many consumers will be unaware of the opening date or the location of the future store, let alone what it brings to the table as a product, it’s very important for advertising to roll out as the first explicit statement. Truck advertising makes this possible, and we’re going to explain why.

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Best Services for Truckside Advertising

Truckside advertising is an up and coming option for a lot of minor and major businesses. Because of its widespread reach, flexibility in designs, performance consistency, and cost-effectiveness, among other features, truckside advertising is the favorable option for marketers looking to maximize their OOH presence. Trucks featuring beneficial advertising reaches consumers when they’re at their point of purchase, and ensure future recall and recognition. Ads truckside are easily viewed and visible to anyone within standard reach from the vehicles. In statistical terms, mobile truck advertising generates 2.5 times more attention than static billboards. This attention is important for services that require constant business to move forward with their plans. Today, we’re going to talk about three significant services that can benefit, and are already benefitting, from truckside advertising.

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Why Major Brands Use Mobile Billboards

We know small businesses can heavily benefit from mobile billboards through brand awareness, among other advantages, but why are major brands getting behind this outdoor advertising channel? Major brands have already established themselves in the market, have high brand awareness, reach clear targets of people, and constantly reinvent their social presence. So, one will wonder, why they are using mobile billboards as an advertising mechanism to meet their brand personality. Well, they’re maintaining their relevancy by speaking to targets in an out-of-home environment. And they’re doing it well. Let’s take a look at how their digital experience can be translated onto mobile billboards, what the booming trends in outdoor advertising are, and how tech companies like Facebook, Apple, and Amazon incorporate this ad channel as a means of promotion.

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10 Reasons Why Small Businesses can Benefit from Mobile Billboards

There’s a quick way to go from small to large in terms of business exposure, and it takes the form of mobile billboard advertising. The amount of reach a small business can acquire through utilizing the technology of mobile billboards is astonishingly high. Drawing attention from potential clients is key in mobile billboard advertising, and can turn a small name company into a buzz-worthy hot topic. Understanding budget is important when considering using mobile billboards, as there are plenty of packages to choose from at different cost points. The duration of the mobile billboard depends on how long a small business would want their messages displayed for but, no matter the length of time, there will be guaranteed eyes on it. Let’s take a look at the top ten reasons why small businesses can adopt mobile billboards into their marketing plan that lead to effective results.

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Outdoor Advertising is the Next Big Trend for Savvy Advertisers

Believe it or not, the next big trend for smart advertisers is actually one that’s been here all along. Outdoor advertising is the future of effective advertising messaging for a number of reasons, whether it be with digital partnerships or mobile billboards. Advertisers among us- pay attention to the strides that outdoor advertising takes in order to deliver the clearest, most impactful results. 

There are different advertising options available in the marketing mix. Based on your company’s objectives, budget and target audience, you normally advertise through one or more type of media. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in order to evaluate success. A channel that calculates and measures these business milestones precisely is outdoor advertising. Smart advertisers will see the benefits in creating influential outdoor campaigns. Easy-to-reach digital channels are still effective, but outdoor advertising has the potential to be the largest impact advertising.  

Let’s take a look at how outdoor advertising fares to other advertising channels, as well as see what trends outdoor advertising has in store for 2019. 

 

Effective digital outdoor billboards rock Yonge-Dundas Square

 

Current Trends in Outdoor Advertising 

Outdoor advertising provides a great deal of advantages for businesses thriving, or trying to, in this current era. 

One of the more talked about trends is that digital out-of-home advertising (DOOH) will harvest itself in printed media. This means that multi-channel campaigns can include digital printed borders or graphics to help strengthen their appeal and design. DOOH is consistently paired with print advertising to create a fuller campaign. This outdoor advertising channel continues the conversation for subjects left unsaid on traditional advertising. 

There’s not enough of a reach for Gen Z consumers on digital advertising alone. According to a report by AdAge and UNiDAYS released in summer of 2018, Gen Z buyers are more capable of tuning out digital ads and actually prefer physical experiences. Their time online becomes interrupted if a digital ad interferes with their activity. The report found that 56% of Gen Z-ers don’t click on website ads, 64% don’t listen to podcasts, 64% use their phones for browsing only (not shopping), 74% don’t watch streaming videos, and, most importantly, 84% pay attention to outdoor advertising. This report is extremely telling that digital advertising isn’t enough to reach these valuable young adults along their marketing milestones.

 

DOOH advertisements are a part of an effective marketing strategy

 

Events-based marketing is on the rise. According to a report by BrandMuscle in 2018, 2700 local marketers spoke of how many advertisers are showing up to in-person events in order to spread word of their client’s brands. Impressive results are being drawn from face-to-face interactions in trade shows, conferences, or hosting their own events. In the report, it’s revealed that advertisers hosting their own events was the most effective marketing strategy out of every other channel they participated in (ex. online ads, social media, radio, television). 

Mobile billboards and vehicle advertising drives online sales for businesses. Due to retargeting and measurement components of mobile billboards, advertisers are seeing a bright future in putting messages on the backs of trucks in order to target the right heads. Online retailers are putting ads on fleets of taxis in order to deliver their branding messages to outdoor shoppers, and, with more online sales of products, delivery vans distributing those products can have a mobile billboard on their vehicle. This multi-purposeful advertising opportunity is an outdoor sensation. 

Out of so many advertising options, outdoor advertising is considered one of the most popular methods to attract a large number of audiences. Outdoor advertising is called a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages, branding, and support campaigns.

OOH Advertising vs Newspaper (Print) 

 

Newspaper consumers are on the decline, but OOH can help save those impressions

 

Newspaper and outdoor are two of the oldest forms of advertising with a longstanding history. Despite the decline of the newspaper industry as it fights a rear-guard battle with the internet, it’s influence in advertising hasn’t been reduced. However, it’s target has shifted. There’s not many Gen X, Y, or Z newspaper advertising consumers. Even if popular in the baby boomer category, there’s still a shortage of reach. OOH can resolve some of newspaper advertising’s shortcomings by offering selective targeting. OOH penetrates newspaper zones that are too large for reaching specific neighborhood target areas. 

Newspapers have a short shelf life. OOH can extend the life of a newspaper campaign by presenting ad messages in a marketplace 24 hours per day, seven days per week. The possibilities of greater reach, in a specific outdoor environment, are greater than that of someone picking up the newspaper by chance. Readership rates are declining and will likely continue to due to increasing numbers of alternate news sources. OOH’s advertising nature is unavoidable and gives consumers no other reason to turn away. 

 OOH Advertising vs Television

 

Television advertising is expensive, while OOH lowers CPM costs

 

OOH reinforces television messages when viewers are away from their homes during the course of daily activities. OOH minimizes wasted coverage and improves an advertiser’s campaign by providing the ability to target ad messages geographically. Television is an expensive channel to advertise on. OOH improves the efficiency of a television campaign purchase by driving down CPM costs. OOH reaches light TV viewers who are younger, mobile, and more affluent than heavy TV viewers.

 OOH Advertising vs Radio

 

Radio reaches a mobile audience, but consumers can quickly change the station

 

The combination of radio and OOH reaches a mobile audience, offering a balance of sight and sound. Radio messages are susceptible to channel surfing, however. OOH can maintain the market presence of a brand featured on radio after listeners have switched stations. Radio is considered a frequency medium, and OOH can increase the reach of a radio campaign by providing broad market appeal to radio listeners.

OOH Advertising vs Internet

Internet and OOH advertising reach similar audiences. Both market to a younger, educated, affluent, and mobile audience. OOH extends the reach and frequency of an Internet campaign when users are offline. The brevity of OOH’s copy is ideal for driving traffic to a website. While internet advertising may work in some cases, it’s very easy for online users to scroll past or exit out of banner ads uninteresting to them. 

After looking at the current and rising trends of outdoor advertising in 2019, as well as see how it compares to other advertising channels, it’s important for the savviest of advertisers to remember that OOH is an effective channel that reaches the most impressionable of targets. 

 

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