November 25, 2020
Tech brands use billboards as their preferred channel of advertising when they need to reach a diverse audience. They also see billboards as an ideal medium to increase their brand awareness. App companies saw increased downloads and organic searches of their apps because of successful outdoor campaigns. Some of the big names in the technology […]
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July 7, 2020
Nicknamed “Mile High City” because its elevation is exactly one mile above sea level, Denver, Colorado is on the rise as a prominent out-of-home (OOH) advertising hub in United States. Denver is the largest city in Colorado which means there’s plenty of space for brands to exhibit their OOH advertisements. Similarly, it’s home to one […]
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July 1, 2020
We see them all the time, those giant 14’ H X 48’ W signs that are lit up in busy intersections and major highways. Telling us to buy that new shade of lipstick, or to remind us that McDonald’s uses 100% arabica beans in their coffee. Billboards are in your face and there’s nothing anyone […]
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June 24, 2020
So you’ve decided to showcase your latest marketing campaign using a billboard. You have an exciting new product, already know your target market and now you just need to know the cost. Billboard ads have been around for decades and are still considered one of the most effective and cost efficient marketing solutions in the world. A […]
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June 11, 2020
The world is filled with advertisements and the advertising world is filled with so many pieces of work that a lot of it isn’t even seen by the public. However, that doesn’t mean everything we see on a daily basis is really worthy of our attention. We’ve got ads on tv, on social media, in […]
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July 3, 2019
Sometimes you drive or walk by some amazing Advertising work, and you wonder exactly how much money and effort went into such a masterpiece. Some other time, it’s so bad that you wonder why it’s even there in the first place. Well, I can try to answer to at least one of these questions: How much did that billboard ad you love so much cost?
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June 12, 2019
There are so many advertising platforms out in the world that sometimes, it is hard to decide which one to choose. It can be confusing, especially when you are new in the business. You have to decide what is right for you and your target audience as well. Depending on the product advertised, you will find the right advertising platform. How many impressions do you want in a day? A week? What is your budget? How long is the ad running? There are many more questions you need to answer before making a decision as the costs are not only in the value of money.
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February 21, 2019
Companies with a strong online persona are understanding that the Internet just isn’t enough to get the reach they want. In cases where the market is too saturated, online companies are finding it difficult to broadcast their advertising efforts on webpages uneasy to determine ROI and consumer behavior. Even large tech companies, like Google and Facebook, are using outdoor advertising to sustain their marketing and social influence. Media buyers rave about outdoor advertising because it’s unmissable and leads people to discover other advertising channels, which we’ll talk about later. Online advertising just doesn’t hold a candle to the impact of a stellar OOH (out-of-home) advertisement. We will examine the benefits of outdoor advertising for online based companies and how it’s measurable, as well as look as how tech giants are incorporating OOH in their marketing plan, and see how digital OOH is making a splash in the vast, multifaceted advertising ocean.
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January 17, 2019
This is a question that comes up a lot. Typically, when someone thinks of a billboard they imagine a large, expansive poster on the side of a skyscraper or standing upright along the highway, but there are a variety of styles that are meant to target different messages to different consumers. Because of these styles, there are also a number of sizes available to promote your brand or business product. Billboards are the largest and among the most impact standard sized OOH media formats. This post will outline the dimensions of the most common billboard formats, and explain where each billboard can be located.
December 10, 2018
The most populous city in Illinois, with a population of about 2.716 million, and the third most populous city in the U.S. has learned to adopt modern billboard advertising in their mix. The Windy City is a unique metropolis consisting of the U.S.’s second largest central business district as well as rich culture filled with the performing arts and world class cuisine. This combination allows for high traffic exposure of billboards on one of the major interstate highways running through Chicago such as Interstate 55, Interstate 57, Interstate 65 or Interstate 80. Outdoor audiences are targeted for billboard advertising in downtown attractions like Rogers Park or Grant Park. Soldier Field, home of the Chicago Bears, makes for another OOH advertising option. The hundreds of restaurants that flood State Street bring forth other advertising ventures, especially within food related advertising.
Let’s take a closer look at what makes Chicago a star in outdoor advertising, what the costs look like, and what their transit system allows in terms of ad spots.
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