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Moving Media Blog

Digital Billboards: Beginner’s Guide

Posted by | August 4, 2017
LED digital mobile billboard advertising
Electronic billboards (or digital billboards) are  used to deliver advertising and informational  messages to drivers and passersby. These  billboards utilize LEDs to display bright and  highly  efficient full-colour imagery.

How do Digital Billboards work?

By industry standard, billboards with LEDs are rented by minutes and each ad is shown for 8 seconds.

How much do they cost?

Digital billboards are still relatively new to the outdoor advertising scene – so compared to static billboards, they will be more expensive. That being said, as they become more and more common, the prices will continue to drop.
 
Numerous vendors supply similar but difficult to compare products at various prices. Even more so, most vendors are located in Asia, which means there is a longer lead time and you will not be able to see the product until you pay for it. Wirespring has an excellent LED Billboard Cost Estimator on their website, it should give you a good idea of what to expect to pay.

Where can I put them?

This is one of the greatest drawbacks to digital billboards, their installation is tricky. Their regulatory status will vary from municipality to municipality, and obtaining permission can take months.
 
For information about Toronto Billboard Advertising regulatory system, click here. You can also check out the “sign view” application on the city of toronto’s website to find out exactly which by-laws apply according to geographic regions. 

Advantages?

Like most out-of-home advertising mediums, digital billboards present an advantage because of their sheer size of potential audience. Depending on the size and display settings, your digital billboard could make a killing. They also allow messages to be posted quickly and low production cost of setting up a campaign. In fact, studies have shown that LED’s are six times more effective than traditional static billboards. 

Disadvantages?

Compared to other out-of-home advertising mediums, digital billboards are more pricey, and it’s regulations can be a hassle.
 
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How to Market your Small Business for Less – Affordable Marketing Strategies

Posted by | August 4, 2017

Marketing your small business can be a very frustrating thing – it’s true – “you need money to make money” – Well – this is only partially true. Use these free tools at your disposal:

1. Social Media
Sign your business up on popular social media accounts (Facebook, Twitter and Linkedin). Make sure your customers leave reviews on your pages to build a positive reputation. Use hashtags on all your relevant posts to boost potential eyeballs.

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Funny & Creative Advertising Campaigns that Rocked the Internet

Posted by | August 4, 2017

Let’s be real, a lot of outdoor advertising can be an eyesore, but when it’s good, it’s perfect. The most creative outdoor advertising campaigns, grab attention and usually have that “hah, I see what they did there” factor. Adweek did a fantastic job at summarising these, here is what I believe are key takeaways.

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Moving Billboard Design Ideas for OOH Advertising

Posted by | August 4, 2017
Designing an effective moving billboard is much easier said than done. You need to consider factors such as proper branding and easy-to-discern messaging. At the same time, you want your advertisement to be visually stimulating and memorable. Hopefully, these will give you some inspiration for an upcoming campaign for you. 

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Is Billboard Advertising right for YOU? Consider these facts…

Posted by | August 4, 2017
Out-of-home (OOH) advertising is a marketing medium that reaches consumers while they are out of their homes or “on the go” in public places. Outdoor Advertising is considered a mass marketing medium, so it is best utilised for large messages, branding and new campaign launches.   
                                                              Toronto Billboard Advertising, ooh, outdoor advertising, out of the home advertising
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Mobile Billboards vs. Static Billboards

Posted by | August 4, 2017
Media Buyers and Brands often must pick between using moving billboards or static billboards. Mobile billboards (or truck advertising) are billboards that are placed on truck sides (basically a billboard on wheels!) On the other hand, a billboard is static, meaning it remains in one place.

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Top 4 Reasons to Choose Mobile Billboard Advertising

Posted by | August 2, 2017

Mobile billboards are a form of out-of-home advertising (OOH); radio, static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. It holds strong reasons why we need to opt for mobile billboard advertising.

SIZE MATTERS
You can’t miss it, and there’s no way to avoid having your eyes drawn towards a MASSIVE truck side advertisement driving by. With that being said, your ad has a greater chance of being noticed, leading to greater brand awareness.

mobile billboard truck, outdoor advertising, mobile advertising

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5 Reasons Why Mobile Billboards are BETTER than Static Billboards

Posted by | July 27, 2017

  1. Eye level visibility

    Mobile billboards are placed on trucks or large vehicles which are almost always incredibly visible for passersby, drivers and passengers. Meanwhile, static billboards are usually above eye-level and generally face more advertising clutter.

  1. Flexible geo-targeted advertising strategies

    Your advertisements can move city to city, street to street, and hit the various target area. It is the perfect outdoor advertising medium for general brand awareness with these geo-targeted advertising strategies. 

  1. Traffic/high-density areas

    This is especially true for when the truck side advertisement is driving through congested streets or traffic. Drivers have no choice but to look out on the road. On average each of us spends upwards of 20 hours per week and travel more than 200 miles per week. Furthermore, according to Forbes magazine, 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor advertisement each or most of the time they pass one.

  1. Contract Flexibility

    Mobile billboard suppliers tend to have more flexible contracts than static billboard suppliers, as they tend to measure their rates by weeks. By industry standard, most billboard suppliers require at least a 3-month contract.

  1. CPM

    Cost per thousand (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. In basic terms, the number of impressions is the number of times your advertisement reached (or was viewed) by a potential customer. The quantity of impressions generated by an ad gives a company an indication on the relevancy of their campaign. Vehicle wraps generate a lower CPM compared to any other type of OOH advertising, including static billboards.

    Cost Per Thousand Impressions Mobile Billboards

 Learn more about Cost per thousand impressions

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