When we think of billboard advertisements, we often think of the big signs sprawled all over downtown areas like Times Square. However, have you ever heard of mobile billboards? Mobile billboards are exactly what you think they are – billboards on wheels. If you’re planning to launch a new OOH campaign, consider the following five reasons why mobile billboard advertisements are BETTER than traditional static billboards:
Eye-level visibility
Mobile billboards are placed on trucks or large vehicles which are almost always incredibly visible to passersby, drivers, and passengers. Meanwhile, static billboards are usually above eye level and generally face more advertising clutter. Think about it this way – by advertising on static billboards, your strategy becomes merely hoping and praying that people will look up and notice your ad. By contrast, with mobile billboards, you are delivering your ads directly in front of people – a much more effective strategy when it comes to getting more targeted impressions. In fact, according to research done by the Truck Signage Network (TSN), commercial truck ads are 65% more effective than traditional advertising mediums, including static billboards.
Flexible geo-targeted advertising strategies
The obvious benefit of mobile billboards over static billboards is, well, they can move! As such, you are sure to cover a greater market radius when you decide to put your campaign on wheels. Your mobile billboard advertisements can move from city to city, street to street, and hit the various target areas – whether they be residential, commercial, or industrial areas. It is the perfect outdoor advertising medium for general brand awareness when considering its geo-targeted advertising capabilities that static billboards don’t have. Moreover, with a moving billboard, you can strategically select routes that work best for your company’s campaign goals.
Traffic/high-density areas
Mobile billboards truly excel in high-density areas and congested streets, where static billboards often struggle to compete for attention. In these bustling environments, mobile billboards command an inescapable presence, whether amidst traffic jams or navigating through crowded city centers. Pedestrians, drivers, and passengers are compelled to engage with the advertisement as it moves alongside them, providing an extended dwell time that static billboards simply can’t match. Recent data indicates that a remarkable 90% of U.S. residents age 16 or older noticed some form of out-of-home advertising in the past month, underlining the undeniable impact of mobile billboards in reaching a vast audience. In high-density areas, mobile billboards offer advertisers a dynamic and highly effective way to capture the attention of their target audience.
Contract Flexibility
Mobile billboard suppliers tend to have more flexible contracts than static billboard suppliers, as they tend to measure their rates by weeks. By industry standards, most billboard suppliers require at least a 3-month contract. So, if you’re not sure you have enough marketing budget to launch a full-blown, city-wide billboard campaign, start small and strategically with mobile billboards.
CPM
Cost per thousand advertising impressions (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. In basic terms, the number of impressions is the number of times your advertisement reached (or was viewed) by a potential customer. The quantity of impressions generated by an ad gives a company an indication of the relevancy of its campaign. Vehicle wraps have one of the lowest CPM compared to any other type of OOH advertising, including static billboards.
Effectiveness
Industry analysts have been researching the effectiveness of mobile billboards for years. Recent studies have shown that mobile OOH billboards have a whopping 86% recall rate. Additionally, The American Trucking Association found that 91% of the targets noticed the text and graphics on truck advertising, and on local routes, monthly impressions ranged from one to four million hits. Furthermore, it can be found that 94% of respondents recalled seeing the mobile billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%!
The verdict?
Advertising with mobile billboards has a plethora of advantages when compared to traditional static billboards – including the aforementioned. Simply put, mobile billboard advertising solves every problem advertisers once faced with static billboard advertising. If you’re looking to boost your outdoor campaign ROI, look no further than mobile billboards.
Updated September 13th, 2023
