OOH advertising has been on the rise in the past couple of years. In 2016 Canada’s OOH revenue grew up to US$572 million and is projected to continue growing at 5.1% rate through 2021. Companies are continuously investing in the OOH advertising sector to create more intriguing and fascinating campaigns.
Here are a few OOH campaigns that we found to be brilliant.
Live Streaming Campaign
Who: Facebook
Product: Facebook Live
Location: US & UK
In 2016 Facebook has been giving it all to promote its Live Streaming video product – Facebook Live. The campaign was launched on the streets and in airports using various methods of out-of-home advertising, such as bus wraps, benches, bus stops and billboards. The purpose of the campaign was to educate its consumers about the new Live feature on Facebook and encourage the usage
Narcos Campaign
Who: Netflix
Product: Narcos TV Show
Location: US
In 2017 unexpectedly to viewers one of the famous Netflix TV shows Narcos had released their third season. In order to build more excitement around the TV shows and the new season Netflix launched a unique OOH campaign. The company put stickers across places that “would have been cocaine hotspots in the ’90s, aka bars and clubs and their bathrooms” with lines about Cali Cartel to educate its viewers.
Marriott Echo Outdoor Ad
Product: Marriott Hotels
Location: UK
At the end of 2017, another company amazed us by its novel OOH campaign. Marriott, the famous hotel chain, in collaboration with Kinetic agency transformed the street of London with its futuristic imagery advertising. A 3-day experiential campaign projected an image over the Thames River giving viewers an opportunity to take some pictures and win a trip.
Spotify Wrapped Campaign
Organization: Spotify
Product: Year-End User Data Insights for Spotify Wrapped
Location: Numerous places throughout the world
Campaign: To produce memorable billboards, Spotify’s Wrapped campaign used clever
and relatable user data insights. The humorous, customized user data from Spotify’s annual wrap-
up was featured in the advertisements, which transformed the unique listening preferences of users.
into eye-catching billboards. Sayings like ‘Dear person who played ’Sorry’ 42 times on
Valentine’s Day, what did you do’ were displayed on some billboards. Utilizing user data, the
campaign produced humorous, relatable, and visually striking advertisements for usage in a
variety of settings.
Recommended:
How To Get A Spectacular Impressions On A Tight Budget
6 Rules to Design an Effective Mobile Billboard, Moving Billboard, or Truck Advertising
Outdoor Advertising Campaigns that rocked the Internet
These Funny and Creative Outdoor Advertising Campaigns Rocked the Internet: Lessons to be Learnt
