The most populous city in Illinois, with a population of about 2.716 million, and the third most populous city in the U.S. has learned to adopt modern billboard advertising in their mix. The Windy City is a unique metropolis consisting of the U.S.’s second largest central business district as well as rich culture filled with the performing arts and world class cuisine. This combination allows for high traffic exposure of billboards on one of the major interstate highways running through Chicago such as Interstate 55, Interstate 57, Interstate 65 or Interstate 80. Outdoor audiences are targeted for billboard advertising in downtown attractions like Rogers Park or Grant Park. Soldier Field, home of the Chicago Bears, makes for another OOH advertising option. The hundreds of restaurants that flood State Street bring forth other advertising ventures, especially within food related advertising.
Let’s take a closer look at what makes Chicago a star in outdoor advertising, what the costs look like, and what their transit system allows in terms of ad spots.
The Costs of Billboards in Chicago
The average billboard rates in Chicago are as follows:
Large Billboard Bulletins will run for about $1500-5000 per ad per month.
Medium Billboard Posters will go for about $700-3000 per ad per month.
Small Billboard Junior Posters will be around $300-800 per ad per month.
Digital Billboard, offering the best in LED lighting and 24 hour display, will cost around $2500-8000 per ad per month.
A prominent outdoor advertiser in Chicago called Scadron has served the market for over 100 years, providing outdoor advertising that hits the Kennedy Expressway, Ontario Street at Orleans Street, and the Ohio Feeder Ramp. The advertising that they specialize in with clients include new product alcohol, local restaurant, and innovative vehicle developments.
The Chicago Transit Authority
The Chicago Transit Authority (CTA) operates the second largest public transit system in the U.S. It sees over 1 million passengers each day and includes full train wrap advertising, as well as interior cards that help to dominate the attention of all their riders. Their buses cover up to 1500 routes per day and include more than 1800 buses that allow for extensive advertising hitting the entire city of Chicago. In their subways, the CTA advertises in 135 of their stations that maximize brand visibility and target commuters to and from their destinations. Whether it be a tech product or a dining advertisement, the CTA completely endorses outdoor advertising and sees it as profitable potential for the consumers of Chicago.