October 27, 2022
In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with their new advertising campaigns. As effective as […]
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May 12, 2022
(Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? In the past companies had to coordinate with […]
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September 14, 2021
Introduction Billboards are a key part of OOH (out-of-home) advertising, they try reaching out to consumers in the real world outside of mobiles and technology, billboard ads have always been known for their way of presentation, with bold creative content and their placement being in large posters amidst cities and highways. the eye-catching content is […]
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August 10, 2021
We live in a world that advances technologically every day, and their innovations always amaze us. As we can see, traditional billboards are evolving into digital billboards, digital billboards into 3D billboards, and now, 3D billboards are becoming ultra-realistic 3D billboards. OOH, billboards make people think about brands differently, as they are interacting with them […]
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July 16, 2021
How OOH Ads Will Complement Your Recruitment Strategy in 2021 Searching for new ways to attract good candidates to fill these positions that have been opened for a long time ?. Let me introduce the Out-Of-Home Advertising (OOH Ad) so you add it to your recruitment strategy. A new report was released by the U.S. […]
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June 2, 2021
Imagine you are walking down the street when suddenly your stomach starts to growl. That’s a call for lunch! While walking, you notice a massive advertisement of a restaurant, and bingo, you’re there! This is one of the beauties of outdoor advertising when combined with restaurant branding. There is no doubt that food businesses can […]
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February 2, 2021
In the past decade, smartphones have become the most popular available technology with over four billion active smartphone users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. In recent years, these mobile devices have been integrated into OOH (Out-of-Home) advertisements through posters, truck-side, […]
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January 26, 2021
Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. Although we all hope that Covid will soon be a thing of the past, the healthcare […]
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December 30, 2020
The music industry is well known for their creative and innovative use of advertising to promote artists as well as new albums and song releases. It seems that with the ongoing pandemic and lockdowns people are listening to music more than ever, giving artists the perfect opportunity to promote themselves. With huge companies that have […]
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December 14, 2020
During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]
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