What is Digital Mobile Billboards?
Digital Mobile Billboards are mediums used for advertising on the sides of moving trucks, vans or vehicles of any type. They are assigned, customized LED units whose large sides are optimally utilised for displaying advertisements.
Sometimes these units have sound systems, illumination and LED panels installed in them. This medium of advertisement makes use of visual design concepts outdoor and when effectively used is capable of influencing consumer buying behaviour.
Why are Digital Mobile Billboards Key to Advertising?
Marketing aims at visibility and influence. The buying behaviour of the target audience can be achieved by adopting different advertisement mediums.
The global billboard & outdoor advertising market is expected to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact.
The impact had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $90.06 billion in 2025 at a CAGR of 7.8%.
The digital billboard mobile advertising market has experienced an explosion over the years. This is due to its unique approach. The vehicle that acts as mobile advertisements can be strategically placed, using the routes often enough to contribute to consumer recall.
Control is an advantage marketers have using digital mobile billboards. The location and time the trucks show up are entirely within your power. This permits better use of marketing strategies and knowledge of target audiences’ age, demographic, and location can be used to advertise in the right places, drawing in even more customers.
The Digital Mobile Billboard is distinguished from other forms of advertising because it can be targeted to remote places other forms of advertising are unable to reach. Most importantly, it provides the avenue to be seen near competitors.
It is pertinent to understand that just like all other forms or mediums of advertising, maximization is what will ensure results. Hence, the size of the advert matters; it has to be clear, readable and projects the right brand image and message, strategic targetting daily checks on the advert.