rawatshubhani | Movia

Moving Media Blog

3D OOH Billboards

We live in a world that advances technologically every day, and their innovations always amaze us. As we can see, traditional billboards are evolving into digital billboards, digital billboards into 3D billboards, and now, 3D billboards are becoming ultra-realistic 3D billboards. OOH, billboards make people think about brands differently, as they are interacting with them […]

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Consistent increase in Digital Outdoor Advertisements

OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]

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Street Furniture Advertising- Creative way for Brand Awareness

OOH Advertising is constantly evolving. As the years have gone by, it has transitioned. Today, the global market for OOH accounts for about $29 billion, which is a significant amount. The outdoor advertising market is one of the oldest and most enduring markets for advertising. What is the reason for this? New capabilities and creativity […]

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Evolution of OOH Advertisements

The earliest and most effective form of advertising has been outdoor advertising. As the internet has taken over, digital media has transformed into what it is today. Despite this, out-of-home (OOH) advertising remains one of the most effective strategies in marketing for building brand awareness. In this article, we will be diving into the history […]

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canada life billboard

Why public transportation is a good choice for advertising

As we live in a fast-paced world, travelling by public transport is the most convenient way to commute to and from work. Because advertisers do not wish to miss out on any opportunities to market their brands, advertising on public transportation is one of the most effective marketing strategies. Furthermore, it gets even more difficult […]

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Television Industry and Outdoor Advertising

We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. Whether it is the American version of The Office, which ran […]

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Hungry for OOH: OOH and the Restaurant Industry

Imagine you are walking down the street when suddenly your stomach starts to growl. That’s a call for lunch! While walking, you notice a massive advertisement of a restaurant, and bingo, you’re there! This is one of the beauties of outdoor advertising when combined with restaurant branding.  There is no doubt that food businesses can […]

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clash of clans billboard

The Gaming Industry and the OOH Advertising

Today’s gaming industry has proven to be one of the most innovative sectors in technology. The term “entertainment” is not only reserved for the music and film industries, it also includes  gaming, which has spread to all corners of the globe and has provided immeasurable entertainment for millions. Nobody thought that simple video games from […]

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Why Tech Companies Opt for OOH Advertising

Technology has been synonymous with big brand digital names such as Apple, Google, Snapchat, and Instagram for as long as we can remember. These online platforms have created brand awareness, transforming digital marketing as we know it. However recently, these tech companies have gone old school, committing to outdoor billboard advertising and Out-of-Home (OOH) advertising […]

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Tips To Make OOH Advertisements Effective

The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]

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