October 11, 2021
UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]
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September 21, 2021
A young Nigerian agency, Alpha & Jams introduced “Candle”, an innovative smart platform that powers DOOH screens and can interpret data, convert it to meaningful results like OTS, GRT, number of impressions, unique reach, repeat visits, campaign conversion among others.
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September 14, 2021
What is Digital Mobile Billboards? Digital Mobile Billboards are mediums used for advertising on the sides of moving trucks, vans or vehicles of any type. They are assigned, customized LED units whose large sides are optimally utilised for displaying advertisements. Sometimes these units have sound systems, illumination and LED panels installed in them. This medium […]
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