Jaseema Liakahat, Author at

Moving Media Blog

The impact of outdoor advertising on your brand.

Introduction The motivation of the brands to stay unique and relatable in the current competitive markets is very evident. Brands are always looking for an opportunity to promote their products. The number of brands and companies present is many, there are many more being introduced and promoted as we speak. brands are always on the […]

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Incorporating Interactivity into Out-of-Home Campaigns

Introduction Billboards are a major player in the advertising industry, companies are always looking towards finding their audience and having maximum reach and engagement for their brands to shine and always be on their mind. Outdoor advertising has been proven to be the big guns in this game. Billboards are one such form of OOH […]

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Exploring the Benefits of Transit Advertising

Introduction In today’s fast-paced world, it is very important for brands to communicate the message across a diverse audience for their brand recognition and business growth. Transit advertising is one such form of versatile advertising that efficiently does the job, it uses innovative strategies to put its message across utilizing various forms of transportation, such […]

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Best time to use OOH ads-Mastering the Art of execution

Significance of OOH Advertising in the Marketing Landscape In the growing world of advertising, brands, and companies understand the importance ofreaching the audience and communicating the brand message, there are various media that abrand can use to advertise their products and services, including social media, OOH(Out of home) advertising, SEO content, google ads, sponsored content, […]

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UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]

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otdoor advertising in Nigeria

Out-of-Home Advertising in Nigeria.

A young Nigerian agency, Alpha & Jams introduced “Candle”, an innovative smart platform that powers DOOH screens and can interpret data, convert it to meaningful results like OTS, GRT, number of impressions, unique reach, repeat visits, campaign conversion among others.

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Introduction Billboards are a key part of OOH (out-of-home) advertising, they try reaching out to consumers in the real world outside of mobiles and technology, billboard ads have always been known for their way of presentation, with bold creative content and their placement being in large posters amidst cities and highways. the eye-catching content is […]

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