November 26, 2020
The world has come a long way from the industrial age to the digital age. Industries have provided many conveniences for our everyday life, however, somewhere along the way, the Earth has been taken for granted. The environment is in dire need for change and people have heard the call. The younger generations have become […]
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November 25, 2020
Tech brands use billboards as their preferred channel of advertising when they need to reach a diverse audience. They also see billboards as an ideal medium to increase their brand awareness. App companies saw increased downloads and organic searches of their apps because of successful outdoor campaigns. Some of the big names in the technology […]
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November 20, 2020
The video game industry has been booming more than ever in the past decade, with impressive transformations in all areas from gaming consoles, to game development, to distribution methods, it has become a huge portion of the entertainment industry today. With gaming companies experiencing exponential growth, implementing marketing strategies through various advertising mediums, including outdoor […]
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November 3, 2020
Ever since the lockdown began due to the pandemic, people have been spending more time outdoors. This means that billboards and other forms of OOH advertisements are being viewed more than ever. Especially since outdoor experiences have once again been approved by the government, like visiting patios and parks, it has become much easier for […]
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October 21, 2020
Out-of-home (OOH) advertising continues to rise in popularity as companies make use of enormous billboards to increase their exposure. Traditional radio, television, and online advertisements aren’t always enough to reach a mass audience. By including several different mediums of advertising within a campaign, companies are able to market their products and services in the most […]
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September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
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September 10, 2020
In recent months, a plethora of political movements have taken place — specifically in North America. The 2020 American election cycle is in full swing, the wave of protests and conversations surrounding the Black Lives Matter (BLM) movement began, and we’ve come to the realization that flattening the curve of environmental destruction is just as […]
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